SEO Marketing

• Write SEO-optimized web pages: homepages, service pages, and location/service-area pages
• Write both short-form and long-form content — concise, conversion-focused pages (homepages, service pages, meta) and in-depth long-form pieces (blog posts, guides, pillar articles)
• Turn a content brief (target keyword, audience, key points) into copy that reads naturally and ranks
• Structure content with proper heading hierarchy (one H1, logical H2/H3s) and on-page SEO fundamentals
• Adapt your voice to each client and industry — plain-spoken and trustworthy for a contractor, warm and reassuring for a dental practice, credible and precise for a law firm
• Help develop content strategy — map topic clusters, plan editorial/blog calendars, and run content-gap analysis to decide what each client should publish and in what order
• Recommend what to create and why — tie content to search intent, the customer journey, and the client's business goals
• Interview clients to gather source material — we start each client with a questionnaire, then interview them to go deeper; you'll help lead those conversations to pull out their expertise, story, and authentic voice, and turn it into content
• Research an unfamiliar industry quickly and write about it with authority and accuracy
• Write locally-relevant content (neighborhoods, regional specifics) without thin, templated "doorway" pages
• Draft meta titles, meta descriptions, and FAQ sections built for featured snippets / AI search
• Revise based on feedback and hit deadlines consistently

SEO Content Writer, Strategist

• Provides strategic & operational leadership for QSEO digital portfolios and digital capital projects
• Drives governance, prioritization, and lifecycle tracking across initiatives
• Partners with business process owners and digital product owners to enable transformation and operational excellence
• Accountable for Digital project intake, endorsement, deployment planning, communication, value tracking
• Facilitates QSEO digital program in partnership with the respective GPO and Digital creation center lead
• Coordinates annual Digital budget planning and endorsement
• Implements and maintains QSEO digital portfolio management framework
• Aligns business process owners and digital product owners to portfolio priorities and execution plans
• Develops, communicates and monitors Digital deployment plans
• Implements holistic program and portfolio management tooling with PGS process alignment
• Leverages AI to expedite the portfolio management process
• Supports development of QSEO Digital assessments and business case development
• Ensures adherence to scope, schedule, and quality standards across all initiatives
• Facilitates governance forums for intake triage, investment decisions and prioritization
• Monitors portfolio health, risks, and performance metrics to optimize resource allocation
• Defines and communicates RACI and decision-making improvements

Digital Portfolio Lead

• You will own a portfolio of 10–15 client accounts.
• You will operate as the executive-level SEO voice across your book of business.
• You will own the C-suite relationship, proving long-term ROI to senior stakeholders.
• You will actively identify upsell, cross-sell, and expansion opportunities across your portfolio.
• You'll set the bar for how Seer wins in search, across SEO and GEO.
• You will help define the SEO team of tomorrow.
• You will drive thought leadership through sharing knowledge about the latest industry trends.
• You understand that AI has a critical role to play in how we service clients.

SEO Lead

• Creating and managing a book of paid search campaigns across a variety of industries
• Analyzing campaign performance using a variety of programs including Google Analytics
• Keyword research and expansion, ad copy creation, competitive benchmarking
• Provide proactive and strategic campaign recommendations on a regular basis
• Implementing advanced campaign additions including Pmax and dynamic remarketing
• Work closely with other departments in the company and vendors for successful campaigns
• QA campaigns before launching
• Assess landing pages used in search engine marketing campaigns
• Create campaign reports
• Monitor new trends in Search and make recommendations to client-facing staff

Search Marketing Specialist

• Plan, build, and manage Google Ads campaigns across search and display - including keyword targeting, ad copy, bidding strategy, and budget allocation.
• Run structured A/B tests on ad copy, landing pages, and audience segments to improve CTR, conversion rate, and CAC.
• Own the paid search funnel from click to install - you understand what happens after the click and optimize accordingly.
• Monitor performance daily and make real-time adjustments to maximize return on ad spend.
• Own Splash's organic search strategy end to end - keyword research, on-page optimization, technical SEO, and content planning.
• Audit and improve site architecture, page speed, schema markup, and crawlability to maximize organic visibility.
• Brief and collaborate with content resources to produce pages and articles that rank for high-intent sports and contest-related queries.
• Track and report on organic traffic, rankings, and conversions - and continuously optimize based on what the data shows.
• Build a backlink strategy that grows domain authority through relevant sports, gaming, and media partnerships.
• Stay curious about how AI is reshaping search - Google AI Overviews, ChatGPT, Perplexity, and what comes after.
• Partner with content and product to ensure Splash's owned pages are structured to perform in both traditional and emerging search environments.

SEM & SEO Manager

• This role provides strategic & operational leadership for QSEO digital portfolios and digital capital projects, ensuring alignment with enterprise objectives and maximizing value delivery.
• Drive governance, prioritization, and lifecycle tracking across initiatives, partnering with business process owners and digital product owners to enable transformation and operational excellence.
• Accountable for Digital project intake, endorsement, deployment planning, communication, value tracking and general QSEO digital program facilitation.
• Responsible for coordination of annual Digital budget planning and endorsement, and for QSEO Digital Governance facilitation.
• Implement and maintain the QSEO digital portfolio management framework, including intake, strategic review, governance endorsement, and value lifecycle tracking.
• Align business process owners and digital product owners to portfolio priorities and execution plans.
• Develop, communicate and monitor Digital deployment plans.
• Ensure adherence to scope, schedule, and quality standards across all initiatives.
• Define and communicate RACI and decision-making improvements to expedite Digital assessments and value delivery.

• You’ll drive traffic and increase ROI for Seer’s clients by doing competitive analysis, Keyword research, content creation + link building
• You’ll measure the effectiveness of Seer’s strategies by reporting from a variety of resources including Google Search Console, SEMrush, Google Analytics, and Conductor
• You’ll keep close tabs on your clients’ online presence by tracking + reporting changes in traffic, rankings, trends, and conversions
• You’ll share your insights with clients through email, conference calls or face-to-face meetings.
• You’ll always tie everything back to business goals. Whether you’re analyzing a report or identifying trends in the data, you never lose sight of ROI for your client

SEO, GEO Associate

• Independently initiates and leads complex SEO, GEO, and AISO programs
• Directs SEO, GEO, and AISO strategies aligned to business objectives
• Provides expert guidance and consultation
• Acts as a trusted advisor to stakeholders
• Proactively communicates insights, recommendations, risks, and outcomes
• Influences decisions across stakeholder groups
• Anticipates and mitigates risks proactively
• Uses advanced data and insights to shape strategy
• Leads innovation and continuous improvement
• Participates in special projects and performs other duties as assigned

SEO Marketing jobs in Pennsylvania

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SEO Content Writer, Strategist

Digital Portfolio Lead

SEO Lead

Search Marketing Specialist

SEM & SEO Manager

Digital Portfolio Lead

SEO, GEO Associate

Search Engine SEO, Generative Engine Optimization Specialist