Search Engine SEO, Generative Engine Optimization Specialist

Vanguard

SEO Specialist leading complex SEO and AISO programs at Vanguard, serving clients and transforming lives. Provide strategic direction and influence key stakeholder decisions.

Posted 6/11/2026full-timeMalvern • North Carolina, Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Independently initiates and leads complex SEO, GEO, and AISO programs
Directs SEO, GEO, and AISO strategies aligned to business objectives
Provides expert guidance and consultation
Acts as a trusted advisor to stakeholders
Proactively communicates insights, recommendations, risks, and outcomes
Influences decisions across stakeholder groups
Anticipates and mitigates risks proactively
Uses advanced data and insights to shape strategy
Leads innovation and continuous improvement
Participates in special projects and performs other duties as assigned

Requirements

What you’ll need

Minimum 5+ years of related work experience
Undergraduate degree in Marketing or equivalent experience required; graduate degree preferred
Demonstrated expertise in SEO with strong understanding of GEO and AISO strategies
Proven ability to influence senior stakeholders and drive cross‐functional outcomes

Benefits

Comp & perks

Hybrid working model
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOGEOAISOdata analysisstrategy developmentrisk managementinnovationcontinuous improvement

Soft Skills

communicationstakeholder managementinfluenceconsultationproactive problem-solving