Product Marketing

• Champion our product, collaborating closely with product teams and advocating our products and features value to our external and internal audiences.
• Build clear positioning and messaging that translates complex product capabilities into simple, compelling stories for finance teams.
• Turn customer insight into strategy, gathering and using a variety of insights to build a clear picture of customer needs, pain points, buying behaviours, and opportunities.
• Drive competitive intelligence and data analysis, turning insights into practical recommendations that help strengthen our ability to win.
• Lead go-to-market moments with pace and precision, working closely with Product, Marketing, and customer-facing teams.
• Shape how Spendesk brings products to market, contributing to end-to-end product marketing strategy across launches, adoption and ongoing product narratives.
• Connect product marketing work to business outcomes, helping improve metrics that contribute to business and team goals.
• Build high-quality core PMM assets yourself, from messaging frameworks and launch briefs to sales decks, emails, positioning docs, and strategic recommendations.
• Develop and evolve market segmentation, helping Spendesk understand where we can create the most value across company sizes, regions, personas and use cases.
• Create enablement that Sales and Customer Success teams actually use, building both strong relationships and resources that build confidence and consistency.
• Partner with Marketing to bring product stories to market, shaping campaigns, website messaging, and other moments that help customers and prospects understand why Spendesk matters.
• Drive cross-functional clarity, helping teams align on what we’re saying, why it matters, who it is for, and how it should show up across customer touchpoints.

Senior Product Marketing Manager

• Liderarás la estrategia y el ciclo de vida de productos formativos con el objetivo de mejorar su rendimiento comercial, posicionamiento y experiencia de estudiante.
• Definirás la estrategia de producto combinando visión de negocio, análisis de datos y conocimiento del usuario.
• Propondrás nuevas líneas y mejoras de portfolio con foco en valor diferencial y rentabilidad.
• Colaborarás con equipos de marketing, comunicación, data y contenidos para alinear estrategias y optimizar el funnel de conversión.
• Analizarás el rendimiento de productos y campañas, transformando los datos en decisiones accionables.
• Asegurarás una experiencia de estudiante sobresaliente, identificando oportunidades de mejora continua.

Product Marketing Manager

• Lead the redesign of GTM roles and building comprehensive Skills Matrices in collaboration with GTM leaders.
• Transform the Talent Review process from a "check-the-box" exercise into a meaningful growth engine by coaching managers on high-impact feedback and ensuring employees feel heard.
• Launch and manage an internal mobility initiative designed to level up employees for their next career move within Wrike.
• Act as a pragmatic problem-solver for Director-level stakeholders, using data to identify and resolve business friction before it scales.
• Navigate a high-volume environment, managing complex requests with speed and precision across the GTM and Marketing functions.
• Relentlessly identify and automate repetitive HRBP workflows by building custom Gems, utilizing Wrike’s internal AI tools, and documenting automated processes.

Senior HR Business Partner – GTM

• Liderarás la estrategia de marketing y crecimiento de nuestro portfolio formativo, combinando visión de negocio, análisis de datos y conocimiento del mercado para maximizar su impacto, conversión y rentabilidad.
• Diseñar y liderar estrategias de marca y marketing orientadas al mercado para impulsar el crecimiento y el posicionamiento de los programas educativos.
• Identificar, priorizar y desarrollar nuevas oportunidades de negocio, impulsando vías de crecimiento, expansión y evolución del portfolio.
• Definir y ejecutar estrategias de go-to-market, alineando propuesta de valor, pricing, canales y equipos comerciales.
• Gestionar lanzamientos de programas, desarrollando campañas de alto rendimiento en canales digitales y offline.
• Proponer mejoras y evolución del portfolio formativo con foco en rentabilidad, competitividad y demanda de mercado.
• Analizar el rendimiento de campañas y programas, transformando datos en decisiones accionables.
• Optimizar el funnel de conversión y la experiencia del estudiante a lo largo de todo el ciclo de vida.
• Colaborar estrechamente con equipos de ventas para maximizar el rendimiento comercial e identificar oportunidades de mercado.
• Coordinar e influir en equipos multidisciplinares (marketing, comunicación, data, contenidos y ventas), alineando objetivos para maximizar resultados.

Senior Product Marketing Manager – PROEDUCA / UNIR

• Act as the primary People & Culture partner for Sales, Solution Architects, Marketing, Customer Value Office and Revenue Operations leaders
• Own the end-to-end employee lifecycle for GTM teams, including onboarding, engagement, development and offboarding
• Translate GTM business strategy into clear people priorities, ensuring talent, organization design and leadership capability evolve alongside the business
• Partner with GTM leaders on organizational design, role clarity, hiring plans, internal mobility and team structures that support scalable growth across regions
• Provide clear perspectives and recommendations on talent and organizational decisions, helping leaders navigate complexity with confidence
• Coach and challenge GTM leaders on performance management, leadership effectiveness and complex people situations, strengthening accountability, team effectiveness and leadership capability
• Lead talent reviews and development planning for GTM teams, enabling high performance through coaching and targeted leadership and development initiatives
• Identify organizational risks and opportunities early through data, signals and trend analysis and proactively provide recommendations for continuous growth
• Partner with Finance and GTM leadership on compensation and commission structures to ensure plans support business goals and drive the right activities

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Senior Product Marketing Manager

Product Marketing Manager

Senior HR Business Partner – GTM

Senior Product Marketing Manager – PROEDUCA / UNIR

Senior HRBP