Product Marketing

• Lead a full audit of our positioning, messaging, website, sales collateral, and GTM narrative.
• Build and evolve a clear positioning and messaging framework aligned with our ICPs and market opportunity.
• Develop niche-specific messaging for different segments and use cases.
• Translate complex product capabilities into sharp, compelling messaging that makes buyers immediately understand the value of Workwize.
• Continuously refine messaging using customer interviews, Gong calls, Sales feedback, and market insights.
• Own competitive positioning and differentiation in the market.
• Partner closely with AEs, BDRs, AMs, and Customer Success to extract winning patterns and objections.
• Build practical enablement assets that actually get used, including battlecards, discovery cheat sheets, objection handling guides, pitch decks, one-pagers, and competitive positioning materials.
• Partner with Product and Growth to bring new features and launches to market effectively.
• Define GTM plans, rollout strategies, internal enablement, and launch messaging.
• Ensure launches are tied to customer pain points and commercial outcomes, not just feature releases.
• Create strong feedback loops between Product, Sales, and Customer Success.

Senior Product Marketing Lead

• Plan and execute Go-to-Market (GTM) strategies for product & feature launches: From the inception of new products and features, you will take insights from the product team and act as the crucial link, ensuring information is digestible for both customers and GTM teams. This means creating a coherent narrative, compelling product positioning and messaging frameworks that communicate the value we create for customers by speaking directly to their needs, and creating the enablement tools and materials (battle cards, one pagers, etc) that provide the information required for GTM to accelerate deal success and closing opportunities. You will work closely with the product, marketing, and PR teams to ensure all materials are ready for successful launches including internal training.
• Track and analyze product marketing & campaign metrics such as user engagement and product adoption rates: You will assess the effectiveness of marketing strategies by monitoring key performance indicators that should inform the development of additional inside the product strategies to foster adoption, as well as inform the external marketing strategies.
• Act as a crucial feedback loop between the market and product development: In collaboration and to support the product managers, you will gather actionable insights from sales, customer success, and market research to inform future product improvements and new features, ensuring continuous product enhancement. You will also utilise online resources, AI tools and benchmarking to perform direct comparisons between our products and competitors.

Product Marketing Manager

• Develop and standardize core go-to-market processes
• Define requirements for supporting systems based on process design
• Drive alignment between commercial, supply chain, and technology teams
• Guide market teams during major transitions
• Identify opportunities to leverage technology and data analytics
• Ensure appropriate reporting and analytics solutions are in place

GTM Transformation Lead

• Drive inbound pipeline growth with a focus on quality: MQL/SQL conversion rate, funnel velocity, and attribution
• Brief and manage paid media agencies and website optimisation partners, and report on performance
• Own our presence across search and LLMs; build and run AI-native workflows for research, GEO, and competitor monitoring
• Produce high-quality copy at pace across website, social, email, and campaigns
• Turn product developments into compelling marketing material with launches that land with clarity
• Design and run themed campaigns with a clear narrative, measurable goals, and cross-team buy-in
• Rally sales, events, and leadership around each campaign, including supporting LinkedIn content for senior stakeholders

Product Marketing jobs in Netherlands

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Senior Product Marketing Lead

Product Marketing Manager

GTM Transformation Lead

Product Marketing Specialist

Growth/Product Marketer