Product Marketing Specialist

Deeploy

Product Marketing Specialist at Deeploy shaping AI governance, marketing quality delivery across multiple workstreams. Collaborating with teams to manage campaigns and produce compelling messaging.

Posted 6/8/2026full-timeUtrecht • 🇳🇱 NetherlandsJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Drive inbound pipeline growth with a focus on quality: MQL/SQL conversion rate, funnel velocity, and attribution
Brief and manage paid media agencies and website optimisation partners, and report on performance
Own our presence across search and LLMs; build and run AI-native workflows for research, GEO, and competitor monitoring
Produce high-quality copy at pace across website, social, email, and campaigns
Turn product developments into compelling marketing material with launches that land with clarity
Design and run themed campaigns with a clear narrative, measurable goals, and cross-team buy-in
Rally sales, events, and leadership around each campaign, including supporting LinkedIn content for senior stakeholders

Requirements

What you’ll need

2-4 years in a marketing role, ideally in a fast-paced B2B environment
AI-native: you already use AI in your daily workflow and know how to get quality output fast
Strong copywriter with a sharp instinct for messaging and positioning
Comfortable owning multiple workstreams at once without dropping quality
Based in the Netherlands
Nice-to-haves: Experience building or running GEO and organic visibility programmes; Familiarity with AI, data, or compliance as a product category; Experience in a start-up or fast-paced scale-up environment

Benefits

Comp & perks

Competitive salary
Stock options
Comprehensive benefits package, including a pension plan
Flexible, hybrid work environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

MQLSQLcopywritingcampaign designAI-native workflowsGEO monitoringcompetitor monitoringwebsite optimizationperformance reportingmarketing material development

Soft Skills

communicationorganizationalmulti-taskingcollaborationmessaging instinctpositioning instinctleadership supportnarrative designgoal-orientedquality focus