Senior Product Marketing Lead

Workwise

Senior Product Marketing Lead executing brand and product positioning at Workwize. Driving commercial growth and defining market narratives for IT lifecycle management solutions.

Posted 7/16/2026full-timeAmsterdam • 🇳🇱 NetherlandsSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing with a focus on positioning, messaging, and sales enablement in B2B SaaS environments. Proven ability to translate complex product capabilities into compelling narratives that drive commercial impact and align with customer needs.

Highest-signal resume keywords

Product Marketing ExperiencePositioning And Messaging OwnershipSales Enablement DevelopmentGTM Strategy DefinitionTeam Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Positioning Framework DevelopmentMessaging RefinementCompetitive PositioningMarket Insights AnalysisSales Collateral Creation

Soft Skills

Strategic ThinkingCollaborationCommunication

Tools & Technologies

GongSales Enablement Tools

Industry Keywords

B2B SaaSHigh-Growth Scale-UpCustomer Pain PointsCommercial Outcomes

About the role

Key responsibilities & impact

Lead a full audit of our positioning, messaging, website, sales collateral, and GTM narrative.
Build and evolve a clear positioning and messaging framework aligned with our ICPs and market opportunity.
Develop niche-specific messaging for different segments and use cases.
Translate complex product capabilities into sharp, compelling messaging that makes buyers immediately understand the value of Workwize.
Continuously refine messaging using customer interviews, Gong calls, Sales feedback, and market insights.
Own competitive positioning and differentiation in the market.
Partner closely with AEs, BDRs, AMs, and Customer Success to extract winning patterns and objections.
Build practical enablement assets that actually get used, including battlecards, discovery cheat sheets, objection handling guides, pitch decks, one-pagers, and competitive positioning materials.
Partner with Product and Growth to bring new features and launches to market effectively.
Define GTM plans, rollout strategies, internal enablement, and launch messaging.
Ensure launches are tied to customer pain points and commercial outcomes, not just feature releases.
Create strong feedback loops between Product, Sales, and Customer Success.

Requirements

What you’ll need

8–12+ years of experience in Product Marketing within B2B SaaS or a high-growth scale-up environment.
Strong experience owning positioning, messaging, launches, and sales enablement.
Proven track record of sharpening positioning and driving measurable commercial impact.
Strong experience partnering closely with Sales and GTM teams.
Experience building or managing small, high-performing teams.
Comfortable operating strategically while staying highly hands-on.

Benefits

Comp & perks

Flexible hybrid work environment.
Top-notch tools and equipment provided.
Vibrant, entrepreneurial culture with opportunities for growth.
Off-sites and multi-yearly team bonding events.
Team lunches and surprise events to keep things fun.
Pension scheme.
The chance to shape how AI is used across an entire product, not just bolt it onto a feature.
Classpass corporate membership.