Product Manager

• Definir a estratégia e roadmap dos produtos sob sua gestão, sempre alinhados aos objetivos estratégicos da companhia e os movimentos de mercado;
• Analisar dados, fazer pesquisas de mercado e entrevistar clientes para buscar novas alavancas de crescimento para o negócio;
• Definir hipóteses e priorizá-las de forma estratégica, equilibrando entregas de valor ao cliente e manutenção da saúde técnica da plataforma, baseando suas decisões em evidências sólidas;
• Ser o facilitador entre clientes, parceiros, áreas de negócios e demais stakeholders internos, traduzindo requisitos de negócios em especificações técnicas claras e acionáveis;
• Participar ativamente em cerimônias ágeis, promovendo colaboração entre tecnologia, UX e negócios, e contribuindo para que o time esteja alinhado e focado nos objetivos;
• Trabalhar em parceria com os tech leads para avaliar viabilidade técnica e mitigar riscos das soluções desenvolvidas;
• Gerenciar o ciclo completo de desenvolvimento de novos recursos e melhorias, desde a concepção, até a implementação, lançamento e monitoramento de resultados;
• Definir, alinhar e executar estratégias de go-to-market (definição de ICP, proposta de valor, posicionamento, narrativa, empacotamento, precificação, canais de vendas e etc) de novas features e/ou produtos;
• Acompanhar e reportar resultados dos seus produtos e lançamentos (ex.: uso, engajamento, performance, escalabilidade, receita, custos e etc);
• Auxiliar na melhoria contínua de processos e alinhamentos com outras áreas da empresa para gerar eficiência nos fluxos de Discovery e Delivery.

Product Manager – Senior

• Construir e conduzir o roadmap tático da vertical de produto em parceria com o Head de Produto, garantindo alinhamento entre estratégia, capacidade operacional e objetivos do negócio;
• Atuar na definição e refinamento de requisitos junto aos times de Design, Tecnologia e CX, assegurando backlog estruturado, priorização clara e entregas de alto valor;
• Liderar a operação e o fluxo de delivery da squad, promovendo organização, previsibilidade e eficiência através de metodologias ágeis e gestão contínua das entregas;
• Remover impedimentos e destravar demandas de forma proativa, garantindo ritmo sustentável, foco do time e cumprimento das metas da sprint;
• Conduzir o dia a dia da equipe técnica, fortalecendo um ambiente colaborativo, engajado e orientado a resultados.

Líder de Produto

• Solution Storytelling: Translate complex algorithms and AI models into clear value propositions for both technical and non-technical stakeholders.
• Product Pitching: Act as the primary internal champion for the Asimov platform solutions, engaging business teams and demonstrating the practical impact of AI on their daily operations.
• Expectations Management: Align what AI can realistically do today versus hype, maintaining business teams’ trust.
• Evangelism: Create and deliver workshops, training sessions and bite-sized learning to demystify AI across the company.
• Business Enablement: Train core areas to identify AI use cases, turning passive users into generators of qualified demand.
• Business Discovery: Sit with business teams to understand operational bottlenecks or revenue goals, and design the logical architecture of the ideal AI solution.
• Product Backlog: Convert those pain points into clear requirements (User Stories) for the data engineering and data science teams.
• Technology Radar: Stay obsessed with AI market developments (LLMs, agentic AI, RAG, etc.) and evaluate how to natively integrate them into Asimov.
• Databricks Exploration: Maximize use of the Databricks ecosystem (Mosaic AI, Unity Catalog, MLflow) to accelerate development of new Asimov features, ensuring scalability and security.
• Demand Hub: Act as the control tower for all AI initiatives, prioritizing the backlog based on impact and effort.
• ROI Modeling: Define financial and operational success metrics before a project starts. Rigorously measure compute/token costs (Databricks) versus generated returns (efficiency, churn reduction, new revenue).

AI Product Manager

• Own the Admin platform backlog, ensuring each epic has a clear problem statement, measurable impact, and alignment with OKRs before entering the development cycle.
• Participate in live technical meetings with clients (often in English), translating business needs into clear requirements for the development team.
• Map improvement opportunities in the Admin product: approval flows, user registration, travel policies, and cost center management.
• Collaborate on the development of AI products integrated into the platform, aligning expectations across business, design, and engineering.
• Manage the monthly release cycle: prioritization, acceptance criteria, QA testing, and communication of deliveries to the team and stakeholders.
• Work closely with CS, Account Management, and Support as the product focal point for customer feedback and opportunities.
• Produce technical documentation and product materials.

• Product vision and strategy, maximizing the value delivered by agile teams; acting as the primary bridge between business strategy and the development team to ensure deliveries aligned with market needs and company objectives;
• Define, prioritize, and manage the product backlog, translating business needs into clear, concise user stories;
• Collaborate directly with development teams and stakeholders to ensure alignment and continuous delivery of value;
• Act as the voice of the customer, communicating the product vision and the goals of each development cycle (Sprint);
• Conduct interviews, research, and usability tests to deeply understand users' pains and needs;
• Validate deliveries at the end of each cycle, ensuring acceptance criteria and quality standards are met;
• Serve as the main point of contact for all product-related matters, communicating with executive leadership, marketing, sales, support, and other business areas;
• Prioritize initiatives and features based on data, business impact, and user feedback, analyzing quantitative and qualitative information to support decisions and product evolution.

Product Owner

• Definir a visão do produto através do trabalho conjunto ao PM e às partes interessadas para atender as metas de negócio e do cliente, de forma clara;
• Conduzir pesquisa de mercado, a ponto de identificar oportunidades, e possíveis obstáculos para o sucesso do produto;
• Criar o roadmap do produto contendo os marcos progressivos de entregas do desenvolvimento do produto;
• Priorizar o backlog do produto com base nas necessidades do usuário e as metas de entrega de desenvolvimento do produto;
• Colaboração com equipes multifuncionais (Product Designers, Software Engineers, Agile Master, Product Manager, Equipe Ops);
• Comunicar progressos às partes envolvidas (time) e interessada (stakeholders);
• Definir e descrever histórias de usuário e seus critérios de aceite para desenvolvimento;
• Descrever e comunicar requisitos de funcionais para cada ponto de desenvolvimentos;

Senior Product Owner

• Define Product Vision and Strategy: Build and communicate the medium- and long-term vision, connecting the technical roadmap directly to Grupo Boticário's (GB) strategic objectives.
• Stakeholder Management: Act as a strategic partner to Directors and Senior Managers, leading negotiations and aligning high-level expectations.
• Architecture of Complex Solutions: Lead the definition of solutions for ambiguous, systemic business problems, ensuring scalability, integration with other Value Streams and technical robustness.
• Value-based Prioritization (ROI): Apply advanced prioritization frameworks to make difficult trade-off decisions, defending the roadmap based on financial return and business impact.
• Culture and Mentorship: Raise the team's technical and behavioral standards by mentoring other PMs, promoting product best practices and structuring discovery and delivery processes.
• Leadership in Planning (PI Planning): Lead the development of OKR cycles and PI Planning strategy, ensuring integration and dependencies across multiple teams and tribes.
• Growth and Lifecycle Strategy: Look beyond features, designing strategies to increase adoption, retention and the product’s impact across the franchisee/reseller lifecycle.

Product Manager Specialist II – GenAI, Franchisee Backoffice

• Lead discovery sessions with business, operations and technology teams.
• Map AS-IS processes and propose TO-BE workflows using AI, automations and integrations.
• Identify opportunities for efficiency, reduced rework and improved experience.
• Prioritize initiatives based on impact, effort, risk and business value.
• Structure backlog, user journeys, requirements and success criteria.
• Support rapid prototyping using tools such as Lovable, Claude and similar platforms.
• Collaborate with AI Engineers, UX, engineering and internal stakeholders.
• Oversee validations, testing and the evolution of MVPs.
• Measure gains and connect deliveries to tangible business outcomes.

Senior Product Manager – AI

• Define Product Vision and Strategy: Build and communicate the medium- and long-term vision for the portfolio management platform, ensuring the evolution of core themes such as Product Lifecycle and Portfolio Map, as well as other strategic initiatives;
• Lead Complex, Integrated Solutions: Design the roadmap focused on implementing robust rules and conditionals for store (POS) segmentation and for defining segmented assortments, ensuring a scalable and integrated platform;
• Orchestrate the Data and Data Science Ecosystem: Ensure an integrated roadmap between Application and Data teams, leading inbound and outbound integrations with other portfolio systems and connecting to other data science products;
• Stakeholder Management: Act as a strategic partner to Category/Brand teams, commercial teams and channels, leading difficult negotiations, managing conflicts of interest and aligning expectations at a high level;
• Value-Based Prioritization: Apply advanced prioritization frameworks to make trade-off decisions, defending the roadmap based on financial return, franchisee business impact and mitigation of operational complexity;
• Culture and Mentorship: Raise the team’s technical and behavioral standards by mentoring less-experienced PMs, spreading product best practices and structuring mature discovery and delivery processes;
• Leadership in Planning: Lead the development of OKR cycles and PI Planning strategy, ensuring alignment of dependencies across multiple technology, operations and channel teams.

Product Manager – Specialist II

• Conduct user interviews, run research, and analyze Support feedback to identify pain points and needs.
• Monitor competitors and market trends to identify new opportunities for value.
• Prioritize backlog items (bugs, improvements, features) using prioritization frameworks (WSJF, RICE, MoSCoW, etc.).
• Write User Stories, acceptance criteria, and detailed specifications.
• Clarify questions from Engineering and Design, remove blockers, and validate deliveries.
• Collaborate with the Design/UX team to develop wireframes and ensure a high-quality user experience.
• Communicate the roadmap, progress updates, and product vision to leadership and internal stakeholders.
• Coordinate go-to-market launches of new features with Marketing and Sales teams.
• Negotiate for resources and say “No” to requests that do not align with the product strategy.
• Train and provide information on new features to Sales and Support teams.

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