Performance Marketing

• Build Hubspot landing pages, forms and emails and interpret results of open/click rates
• Validate and ensure accuracy of Hubspot lead and deal data
• Manage and optimize email banner campaigns via email signature tool
• Work alongside agencies and contractors for graphic design and paid media, requesting graphics and handing off assets to paid media contractor
• Create email and ad copy with the assistance of Claude and content team
• Analyze weekly performance data and surfacing insights to marketing team for fast decision making
• Gather and validate data from multiple sources to ensure accuracy and completeness
• Experiment with AI tools like Claude to automate repetitive tasks, generate ideas and create marketing assets

Performance Marketing Coordinator

• Set up and launch paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences.
• Develop and brief ad creatives (video assets, UGC-style content, copy, calls-to-action) built first for TikTok's platform, trends, and native formats — with Meta adaptations as needed.
• Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta.
• Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the platform and account level.
• Conduct A/B testing on creatives, audiences, offers, and campaign structures — with a focus on TikTok's unique testing environment.
• Produce regular performance reports with insights and recommendations spanning TikTok Shop, TikTok DTC, and Meta.
• Coordinate with creative and content teams to maintain a constant pipeline of TikTok-native assets and Meta-ready formats.
• Stay ahead of TikTok platform updates, algorithm changes, new ad solutions, and shopping features, while keeping a working knowledge of Meta developments.
• Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI.
• Manage budgets and pacing across channels to ensure campaigns stay within spend targets and hit efficiency goals.

Paid Media Manager

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Assist in the day-to-day setup, trafficking, and monitoring of paid campaigns across Google Ads, Meta, and other platforms
• Pull daily and weekly performance reports, flag anomalies, and surface trends to the Paid Media Manager
• Support A/B testing efforts by building ad variants, tracking results, and documenting learnings
• Assist with audience building, keyword research, and negative keyword management
• Help manage creative asset libraries, ensuring ads are properly tagged, organized, and up to date
• Support UTM tagging and QA of tracking links to ensure accurate attribution
• Research competitor ads, platform updates, and industry trends, bringing relevant findings to the team
• Assist with budget pacing tracking and escalate any delivery or spend issues promptly
• Coordinate with internal teams or agencies to ensure creative assets are delivered on time and to spec

Paid Media Specialist

• Turn initiatives from leadership into clear execution tasks and timelines
• Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
• Manage workflows, timelines, and task tracking across multiple workstreams
• Support end-to-end tracking across performance marketing channels
• Configure and QA tracking across platforms
• Ensure data flows correctly from source → lead → revenue
• Identify and resolve basic tracking gaps and escalate when needed
• Build and maintain daily/weekly reporting
• Track key metrics (CPL, revenue per lead/call, conversion rates, margin)
• Translate data into clear, actionable updates
• Build and maintain spreadsheets and reporting infrastructure
• Help improve processes for setup, QA, and reporting
• Act as a connector between strategy, dev, marketing, and operations
• Help ensure alignment across stakeholders

Performance Marketing Operations Manager

• Develop and implement strategic paid search campaigns across retail media networks to drive performance and growth for an enterprise retail account.
• Lead and manage a team of paid search specialists, providing guidance, mentorship, and professional development opportunities to enhance team performance.
• Collaborate with cross-functional teams, including analytics, creative, and account management, to ensure cohesive and integrated media plans that align with client objectives.
• Analyze campaign performance data to provide actionable insights and recommendations for optimization, ensuring maximum ROI and alignment with client goals.
• Oversee the day-to-day execution of paid search campaigns, ensuring timely delivery and adherence to budget and quality standards.
• Stay current with industry trends, emerging technologies, and best practices in paid search and retail media networks to maintain a competitive edge and drive innovation.
• Build and maintain strong relationships with clients, acting as a trusted advisor and ensuring satisfaction with media strategies and outcomes.
• Develop and present performance reports and strategic recommendations to clients and internal stakeholders, highlighting key insights and opportunities for growth.
• Foster a collaborative and high-performing team environment, encouraging open communication and knowledge sharing to drive continuous improvement.

Lead, Retail Paid Search

• Own and manage all Google Ads and Microsoft Ads programs (Search, Performance Max, Shopping)
• Lead keyword and query strategy, audience segmentation, bidding strategies, and negative structures to maintain clean, performant accounts.
• Manage and optimize monthly budgets, identifying opportunities to reallocate spend
• Drive continuous testing and optimization to hit or exceed ROAS, CAC, and LTV targets while protecting margin and prioritizing incrementality.
• Build and maintain dashboards, pacing models, and reporting that track performance against KPIs, forecast outcomes, and guide budget allocation decisions.
• Monitor competitive dynamics and market trends, leveraging third-party tools and auction insights to inform strategy and defend/expand share efficiently.
• Stay ahead of platform changes, AI/automation advancements, and industry best practices in Google and Microsoft Ads, and proactively recommend tests rooted in incremental impact.

Paid Search Manager

• Plan, build, and optimize paid media, email, landing page, and ABM digital programs.
• Own budget pacing, bid strategy, audience targeting, creative testing, and channel mix.
• Build and execute owned email programs — nurture tracks, product announcements, re-engagement, and event follow-ups in HubSpot.
• Execute ABM digitally across paid and owned channels.
• Build, launch, and maintain campaign landing pages with clean tracking, fast load times, and conversion-oriented design.
• Serve as the team's marketing automation expert for campaign execution.
• Own demand gen reporting: channel performance, funnel conversion, and pipeline sourced by channel.

• Execute creator acquisition through mass outreach using internal tools and data-driven strategies
• Manage campaign budgets allocated by Account Managers and support budget allocation across multiple campaigns
• Identify, source, and engage creators for TikTok Shop campaigns using internal creator data platforms
• Coordinate with internal teams to align campaign execution, including Account Managers and Creator Management
• Track and analyze campaign performance, then adjust strategy based on performance insights
• Support large-scale campaign launches and major campaign moments such as product launches and brand days
• Occasionally participate in client or brand meetings to gather requirements and support campaign alignment

See all jobs on JobTailor

Performance Marketing Coordinator

Paid Media Manager

Data Conversion Specialist

Demand Generation Manager

Paid Media Specialist

Performance Marketing Operations Manager

Lead, Retail Paid Search

Paid Search Manager

Demand Generation Manager

Campaign Manager – TikTok Shop