Director of Demand Generation

CAI Software, LLC

Director of Demand Generation for CAI Software responsible for demand-generation strategy and pipeline growth. Leading efforts in SEO, content, events, and analytics for manufacturers.

Posted 6/18/2026full-timeRemote • Utah • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the demand-generation strategy with a relentless focus on pipeline creation, conversion, and ROI.
Run and optimize SEO and SEM programs in partnership with external agencies, ensuring measurable outcomes.
Build, execute, and analyze multi-channel campaigns that drive qualified leads and accelerate the funnel.
Develop and manage an annual content plan including blogs, whitepapers, case studies, email workflows, and thought leadership.
Ensure content aligns to the buyer journey and supports both acquisition and retention.
Oversee website strategy, performance, optimization, and analytics.
Plan and execute industry events and tradeshows from concept to post-event ROI analysis.
Partner closely with Sales to align campaigns, enablement materials, and lead management processes.
Work with Product and Support teams to ensure marketing messaging reflects product value, customer pain points, and market opportunities.
Build dashboards, models, and reporting frameworks to track marketing performance and forecast pipeline.
Continuously test, measure, and optimize programs for CAC, LTV, MQL→SQL conversion, win rates, and retention impact.
Bring a deeply analytical and math-driven approach to decision-making.

Requirements

What you’ll need

8+ years of progressive experience in B2B marketing, ideally in SaaS or technology.
Proven ability to generate pipeline with measurable results.
Deep expertise managing SEO/SEM programs and agency relationships.
Strong content marketing background with the ability to write or oversee high-quality materials.
Experience planning and managing industry events and tradeshows.
Exceptional analytical skills with proficiency in marketing analytics tools, CRM, and attribution modeling.
Ability to work both strategically and hands-on as an individual contributor.
Strong communication, project management, and cross-functional collaboration skills.
Demonstrated ability to thrive in a fast-paced, high-accountability environment.

Benefits

Comp & perks

EEO/Veterans/Disabled employer
Reasonable accommodations for applicants with disabilities and disabled veterans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOSEMcontent marketinganalyticspipeline generationattribution modelingcampaign managementlead managementROI analysismulti-channel marketing

Soft Skills

analytical skillscommunicationproject managementcross-functional collaborationstrategic thinkinghands-on executionadaptabilityleadershipproblem-solvingtime management