Performance Marketing

• Plan, coordinate, and execute ABBYY Ascend, 3rd party events, industry tradeshows, and webinars, ensuring alignment with overall business and marketing objectives.
• Manage all event logistics, vendor coordination, speaker coordination, platform setup, post-event follow-up and on-site/off-site support to ensure seamless execution.
• Collaborate with internal teams to align event goals with broader marketing objectives.
• Track and analyze webinar performance to optimize future sessions.
• Support end-to-end execution of integrated email campaigns, including creating internal campaign briefs, content creation and performance tracking.
• Collaborate with cross-functional teams to develop high-impact campaign assets that are compelling, on-brand, and tailored to the unique needs of the APAC audience.
• Develop clear and concise campaign briefs for internal and external stakeholders.
• Manage relationships with external vendors, ensuring timely delivery of services and adherence to agreed-upon terms.
• Process invoices and ensure accurate tracking of marketing expenses, adhering to internal financial processes and timelines.
• Work closely with the finance team to ensure budget alignment and resolve any invoicing discrepancies.
• Monitor and report on the performance of campaigns and events, providing actionable insights to improve ROI.
• Use data-driven approaches to optimize marketing efforts and achieve demand generation goals.
• Partner with cross-functional teams, including revenue, marketing operations, product marketing and external agencies to ensure alignment and successful execution of marketing initiatives.

Demand Generation, Field Marketing – 6 - 8 Months Contract

• Support the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit.
• Assist with campaign setup, monitoring, and daily performance tracking.
• Help gather and organize campaign data for reporting and analysis.
• Learn and apply best practices for paid social advertising under mentorship.
• Support documentation of workflows, processes, and campaign learnings.
• Collaborate with creative and campaign teams to ensure timely asset delivery.
• Participate in team meetings and training sessions to build paid ads knowledge.
• Assist with ad copy and creative testing initiatives.
• Provide general administrative support to the paid ads team as needed.
• Proactively identify opportunities to improve campaign performance and team efficiency.

Paid Ads, Greater China

• Own KPI delivery across assigned accounts — ROAS, CPA, CPL, conversion volume, and efficiency targets
• Lead campaign strategy: define channel mix, budget allocation, audience targeting, and optimisation approach
• Set up, manage, and continuously optimise campaigns across Google, Meta, LinkedIn, and other active channels
• Drive A/B testing and experimentation across creatives, landing pages, audiences, and bid strategies
• Identify performance gaps and lead corrective action — proactively, not reactively
• Lead performance reviews and strategic conversations with clients on assigned accounts
• Translate campaign data into clear commercial insights that clients can act on
• Build and maintain strong client relationships through consistent, transparent communication
• Collaborate with Account Managers to manage client expectations and escalate where needed
• Build and maintain campaign dashboards and performance reports
• Provide structured weekly and monthly performance updates with clear recommendations
• Use web analytics (GA4 or equivalent) to connect media performance to business outcomes
• Lead proposal development for new and existing clients, including: Campaign plan and strategy deck (PPT), Media plan and budget estimations (Excel), Keyword research and audience planning, Channel specifications and creative briefs for internal teams, Time, costing, and invoice estimates

Performance Marketing Manager

• Own paid media strategy and day-to-day execution across relevant international markets - Meta, Google Search,Tiktok and emerging regional platforms relevant to key markets (Asia, UK/Europe, Middle East)
• Hit weekly output KPIs across platforms, including a consistent cadence of new creative pushes to market; leverage AI and automation to unlock efficiency
• Analyse performance data and optimise towards key metrics like NC CPA , ROAS, LTV:CAC
• Leverage top-performing organic content in paid media strategies that meet KPI standards, never sacrificing brand or reputation.
• Develop and scale a high-velocity creative testing framework in collaboration with the creative team, covering audiences, hooks, formats, and landing page experiences; own the feedback loop between data and creative direction
• Use data analysis and attribution tools (e.g., Northbeam, Triple Whale, Hyros, or equivalent) to monitor performance, surface drivers, and optimise towards objectives.
• Own forecasting, budgeting, and pacing of paid spend across all international markets, ensuring efficient and scalable growth with clear visibility into spend allocation
• Prepare and present regular performance reports, that include insights, untapped customer segments, learnings, and recommendations.
• Plan, launch, and optimize campaigns to drive customer acquisition and subscription growth at efficient CAC across each market.

Performance Marketing jobs in Singapore

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Demand Generation, Field Marketing – 6 - 8 Months Contract

Paid Ads, Greater China

Performance Marketing Manager

Paid Media Manager, International