Performance Marketing

• Develop and execute demand generation campaigns that drive qualified leads, pipeline, and revenue.
• Own campaign planning across priority segments, including gaming, social media, AI, marketplaces, and other regulated digital platforms.
• Build campaigns around key market moments, regulatory changes, product launches, customer proof points, and industry events.
• Translate k-ID’s category narrative into clear commercial campaigns that create urgency with target buyers.
• Run experiments across channels and use data to decide what to scale, stop, or refine.
• Maintain accurate campaign and channel reporting with clear lifecycle stage capture and attribution; comfortable analyzing, reporting and conducting optimization experiments.
• Build targeted account based campaigns for enterprise prospects across priority verticals and regions.
• Partner with Sales on named account strategy, messaging, outreach sequences, and campaign follow up.
• Develop campaigns that support both new logo acquisition and expansion into larger enterprise opportunities.
• Help create market specific campaigns for priority jurisdictions where regulatory pressure is increasing.
• Own Hubspot-based Marketing Ops reporting and channel attribution from lead through SQL stages for demand generation activities.
• Work with Head of Marketing (Product & Brand Marketing), Comms, and Policy to turn thought leadership, regulatory updates, customer stories, and product launches into demand generating assets.
• Plan and execute webinars, virtual events, roundtables, and conference follow up campaigns.
• Create campaign briefs for content such as landing pages, email sequences, one pagers, case studies, ads, and reports/white papers/similar mid-funnel content.
• Ensure all demand generation content is accurate, commercially compelling, and aligned with k-ID’s brand and regulatory positioning.
• Oversee production of demand generation event activations - overseeing project management and coordination of event requirements from team members, timely creation of campaign assets, speaker coordination and internal XFN alignment.
• Use marketing automation, CRM, analytics, and AI tools to improve campaign speed, quality, personalization, and measurement.
• Build scalable campaign processes that allow the marketing function to move quickly without losing quality control.
• Help maintain clean campaign data, attribution, lead scoring, and lifecycle reporting.
• Experiment with AI assisted workflows while maintaining strong human review for accuracy, brand coherence, and regulatory sensitivity.
• You will help build a small, AI enabled marketing engine that can move quickly, produce high quality campaigns, and support a rapidly scaling GTM motion.
• Partner with Sales to understand objections, buyer pain points, and what messaging converts in real customer conversations.
• Partner with Product and Product Marketing to turn technical capabilities into commercially relevant campaigns.
• Partner with Brand Marketing, Comms and Policy to ensure campaigns are timely, credible, and aligned with k-ID’s broader market narrative.
• Work with leadership to prioritize campaigns based on company goals, revenue targets, and market urgency.

Demand Generation Manager

• Manage the planning, execution, and optimization of CTV campaigns for our enterprise clients.
• Analyze campaign performance data to identify trends, optimize campaigns, and recommend strategies to maximize ROI for your clients.
• Serve as a strategic advisor to clients, explaining campaign performance, suggesting next steps and identifying opportunities to scale budgets or upsell services.
• Conduct regular client calls to review performance metrics, discuss optimization strategies, and ensure client satisfaction.
• Collaborate with internal teams to troubleshoot issues related to the platform or campaign performance, ensuring timely and effective problem resolution.
• Be a key product expert and trusted resource for clients and internal teams, taking the initiative to investigate and solve complex issues related to campaign performance and platform bugs.

See all jobs on JobTailor

Demand Generation Manager

Account Manager APAC – Performance Marketing, Mandarin Speaker