Paid Media Manager, International

Blueprint

Paid Media Manager driving acquisition strategies across international markets for Blueprint. Collaborating closely with North America teams to enhance brand visibility and optimize campaigns.

Posted 6/12/2026full-timeRemote • 🇸🇬 SingaporeMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own paid media strategy and day-to-day execution across relevant international markets - Meta, Google Search,Tiktok and emerging regional platforms relevant to key markets (Asia, UK/Europe, Middle East)
Hit weekly output KPIs across platforms, including a consistent cadence of new creative pushes to market; leverage AI and automation to unlock efficiency
Analyse performance data and optimise towards key metrics like NC CPA , ROAS, LTV:CAC
Leverage top-performing organic content in paid media strategies that meet KPI standards, never sacrificing brand or reputation.
Develop and scale a high-velocity creative testing framework in collaboration with the creative team, covering audiences, hooks, formats, and landing page experiences; own the feedback loop between data and creative direction
Use data analysis and attribution tools (e.g., Northbeam, Triple Whale, Hyros, or equivalent) to monitor performance, surface drivers, and optimise towards objectives.
Own forecasting, budgeting, and pacing of paid spend across all international markets, ensuring efficient and scalable growth with clear visibility into spend allocation
Prepare and present regular performance reports, that include insights, untapped customer segments, learnings, and recommendations.
Plan, launch, and optimize campaigns to drive customer acquisition and subscription growth at efficient CAC across each market.

Requirements

What you’ll need

5+ years managing paid media at meaningful scale across Meta and at least one other major platform (TikTok, Google/YouTube), preferably in DTC or subscription e-commerce
Proven track record of scaling spend across multiple markets while maintaining or improving efficiency
Strong grasp of growth marketing fundamentals: experimentation frameworks, attribution modelling, incrementality testing, and multi-touch measurement
Experience directing creative teams with data-driven briefs, and managing paid media agencies across social and search
Proficient with attribution and analytics tools (Northbeam, Triple Whale, Haus, or similar)
Experience running paid media in Asia markets(specifically HK,SG) and other high-priority international markets (UK/EU)
Working knowledge of creative analytics tools such as Motion or similar platforms for creative performance analysis
Experience in health, wellness, nutrition, or longevity-adjacent DTC categories

Benefits

Comp & perks

Own paid media strategy and day-to-day execution across relevant international markets - Meta, Google Search,Tiktok and emerging regional platforms relevant to key markets (Asia, UK/Europe, Middle East)
Hit weekly output KPIs across platforms, including a consistent cadence of new creative pushes to market; leverage AI and automation to unlock efficiency
Analyse performance data and optimise towards key metrics like NC CPA , ROAS, LTV:CAC
Leverage top-performing organic content in paid media strategies that meet KPI standards, never sacrificing brand or reputation.
Develop and scale a high-velocity creative testing framework in collaboration with the creative team, covering audiences, hooks, formats, and landing page experiences; own the feedback loop between data and creative direction
Use data analysis and attribution tools (e.g., Northbeam, Triple Whale, Hyros, or equivalent) to monitor performance, surface drivers, and optimise towards objectives.
Own forecasting, budgeting, and pacing of paid spend across all international markets, ensuring efficient and scalable growth with clear visibility into spend allocation
Prepare and present regular performance reports, that include insights, untapped customer segments, learnings, and recommendations.
Plan, launch, and optimize campaigns to drive customer acquisition and subscription growth at efficient CAC across each market.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media strategydata analysiscampaign optimizationcreative testing frameworkattribution modelingincrementality testingmulti-touch measurementcustomer acquisitionsubscription growthKPI management

Soft Skills

collaborationcommunicationleadershipdata-driven decision makingpresentation skillsstrategic thinkingproblem solvingcreativityadaptabilityanalytical thinking