Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Build Hubspot landing pages, forms and emails and interpret results of open/click rates
• Validate and ensure accuracy of Hubspot lead and deal data
• Manage and optimize email banner campaigns via email signature tool
• Work alongside agencies and contractors for graphic design and paid media, requesting graphics and handing off assets to paid media contractor
• Create email and ad copy with the assistance of Claude and content team
• Analyze weekly performance data and surfacing insights to marketing team for fast decision making
• Gather and validate data from multiple sources to ensure accuracy and completeness
• Experiment with AI tools like Claude to automate repetitive tasks, generate ideas and create marketing assets

Performance Marketing Coordinator

• Translate growth strategy into integrated campaigns across LinkedIn, email, events, landing pages, webinars, and CRM
• Own campaign planning, execution, performance tracking, and pipeline attribution
• Contribute to overall Hexion growth strategy by identifying new customer acquisition channels and optimization
• Build segmented nurture campaigns and automated workflows to drive engagement and conversion
• Work with Marketing Excellence team to execute conferences and tradeshows
• Develop and manage LinkedIn and paid media ad campaigns in partnership with external agency
• Build and optimize campaign landing pages in collaboration with Content Strategist
• Partner with design and social media manager for organic LinkedIn content

Senior Growth Campaign Manager

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions
• Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s)
• Liaison with engineering, general contracting and other project influencers
• Educate to ensure all applicable Honeywell products are included in the specification

Senior Demand Generation Representative

• Day-to-day management of Paid Media Lab, supporting brand leads in identifying and executing high impact, scalable tests using Agile methodology
• LiftLab Media Mix Modeling Vendor Management - Manage vendor relationship, data integrity, business updates and reporting from LiftLab to assist in optimizing incrementality of marketing spend across four brands totaling over $100MM
• Coordinate with Marketing and Finance functions outside of LiftLab to ensure MMM informed by latest demand plans, budgets, promotional calendars and other organizational shifts
• Program ownership of new business development within paid media, including opportunities in marketplaces, social selling and new ventures

Paid Media Operations Manager

• Develop and execute SEM strategies in line with client objectives
• Conduct keyword research and competitive analysis
• Create and manage campaign budgets and forecasts
• Develop a robust testing roadmap and ensure continuous evolution of the client’s SEM programs
• Develop comprehensive Quarterly Business Reports (QBRs) with the team
• Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others
• Write and optimize ad copy for maximum click-through rates (CTR)
• Monitor and analyze campaign performance using various analytics tools
• Maintain regular communication with clients to understand their business goals and objectives
• Lead and mentor a team of SEM Account Managers

Senior Paid Search Strategist

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Turn initiatives from leadership into clear execution tasks and timelines
• Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
• Manage workflows, timelines, and task tracking across multiple workstreams
• Support end-to-end tracking across performance marketing channels
• Configure and QA tracking across platforms
• Ensure data flows correctly from source → lead → revenue
• Identify and resolve basic tracking gaps and escalate when needed
• Build and maintain daily/weekly reporting
• Track key metrics (CPL, revenue per lead/call, conversion rates, margin)
• Translate data into clear, actionable updates
• Build and maintain spreadsheets and reporting infrastructure
• Help improve processes for setup, QA, and reporting
• Act as a connector between strategy, dev, marketing, and operations
• Help ensure alignment across stakeholders

Performance Marketing Operations Manager

• Own Email and SMS for Banter to ensure programs are set up for YoY revenue and list growth. Includes obtaining approvals of monthly calendars, leading the charge to ensure the correct branded customer experience through storytelling, managing testing schedules, and maintaining a deep understanding of performance drives and drags within each channel
• Collaborate to deliver creative briefs, provide feedback to agency partners, and ensure successful execution and delivery of emails
• Own CRM governance as it relates to pop-ups and email and SMS best practices
• Partner with other CRM Campaign Managers to bring to life a holistic CRM strategy
• Monitor competitive CRM communications and share insights across Signet brands

CRM Campaign Manager

• Responsible for client and employee retention
• Set goals for client engagements
• Ensure adherence to best practices
• Support strategists in campaign approvals
• Empower the team with clear communication and expectation management

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