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Paid Media Operations Manager
Qurate Retail GroupManage Paid Media Lab operations supporting digital marketing initiatives at QVC Group. Coordinate with marketing and finance functions to optimize marketing spend and drive new business development.
About the role
Key responsibilities & impact- Day-to-day management of Paid Media Lab, supporting brand leads in identifying and executing high impact, scalable tests using Agile methodology
- LiftLab Media Mix Modeling Vendor Management - Manage vendor relationship, data integrity, business updates and reporting from LiftLab to assist in optimizing incrementality of marketing spend across four brands totaling over $100MM
- Coordinate with Marketing and Finance functions outside of LiftLab to ensure MMM informed by latest demand plans, budgets, promotional calendars and other organizational shifts
- Program ownership of new business development within paid media, including opportunities in marketplaces, social selling and new ventures
Requirements
What you’ll need- Bachelor's Degree in Marketing, Finance or related field
- 5 + Years project management experience in a business setting
- On-hands experience working within Paid Search, Paid Social channels highly preferred
- Experience working with Digital creative; basic understanding of different marketing channels and associated asset needs for each
- Strong attention to detail
- Comfort and willingness to act outside of job description as need arises
- Familiarity with digital marketing programs and terminology
- Proactive, positive, influential communicator
Benefits
Comp & perks- competitive compensation
- paid time off
- employee assistance program
- parental leave
- paid volunteer hours
- company discounts
- health care benefits starting on day 1
- 401(k)
- tuition reimbursement benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
project managementPaid SearchPaid SocialMedia Mix Modelingdata integritydigital marketingmarketing channelsbusiness developmentAgile methodologyscalable tests
Soft Skills
attention to detailproactive communicationinfluential communicationpositive attitudeflexibility
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Finance