Performance Marketing

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests.
• Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes.
• Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc.
• Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets.
• Coordinate with cross-functional teams to develop impactful strategies/campaigns.

Campaign Manager

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.
• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.
• Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.
• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Campaign Manager, Ad Ops – Temporary

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Growth Marketing Manager, Paid Social, Display

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Programmatic Campaign Manager – Temporary

• Lead the planning, execution, optimization, and reporting of integrated marketing programs spanning awareness, engagement, pipeline creation, opportunity acceleration, and customer expansion.
• Serve as the primary driver of marketing-sourced and marketing-influenced pipeline opportunities and bookings.
• Drive new logo acquisition through campaigns and programs such as email marketing, ABM, in-person events, virtual events, partner co-marketing campaigns, and customer expansion campaigns.
• Partner with Sales to optimize lead generation, pipeline velocity, and conversion rates across target segments and regions.
• Evaluate and report on campaign performance and reallocate investments to maximize campaign ROI and revenue impact.
• Develop and lead the ABM strategy, partnering closely with Sales to identify and engage high-value target accounts.
• Collaborate with Product Marketing and Sales leadership to create personalized messaging, content, and campaigns for key accounts and buying committees.
• Measure account progression, engagement, opportunity creation, and revenue contribution across ABM initiatives.
• Develop customer lifecycle marketing programs that drive engagement, adoption, retention, advocacy, cross-sell, and upsell opportunities.
• Partner with Customer Success and Account Management teams to support expansion pipeline and revenue goals.
• Create customer-focused campaigns that strengthen relationships and increase customer lifetime value.
• Support channel, alliance, technology, and strategic partnerships through joint go-to-market campaigns, co-branded programs, events, and pipeline-generating activities.
• Oversee the global event strategy, including industry conferences, customer events, webinars, roadshows, and partner events.
• Ensure event investments contribute directly to pipeline creation, opportunity acceleration, and revenue growth.
• Build integrated pre-event, onsite, and post-event campaigns that maximize engagement and conversion.
• Identify and leverage AI technologies to improve audience targeting, campaign personalization, content creation, and conversion optimization.
• Partner with Marketing Operations and Digital teams to integrate AI capabilities into campaign planning, execution, reporting, and optimization.
• Build a culture of experimentation and continuous improvement through testing and AI-enabled insights.
• Partner with Marketing Operations to optimize lead flow management and campaign execution.
• Collaborate with Product Marketing to ensure campaigns and product launches are differentiated, compelling, and aligned with corporate positioning.
• Work closely with Digital and Web teams to optimize landing page performance, conversion rates, and user journeys across campaigns.
• Establish strong partnerships with Sales leadership to ensure alignment around pipeline targets, account priorities, and revenue outcomes.
• Lead, mentor, and develop a high-performing global demand generation team.
• Establish goals, KPIs, weekly operating rhythms, and performance standards across the team.
• Foster a culture of accountability, innovation, collaboration, and continuous optimization.

Director, Demand Generation

• Lead the integration and ongoing management of ad server data into Avalon's broader reporting ecosystem
• Build and maintain data pipelines that integrate ad server, paid media, email, and web analytics data
• Analyze de-duplicated conversion data and support the development of multi-touch attribution models
• Maintain, troubleshoot, and enhance Avalon’s digital reporting environment, including Tableau dashboards and ETL workflows
• Ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases
• Develop scalable reporting solutions that enable internal teams and clients to confidently understand performance
• Analyze paid media, email, and cross-channel performance to identify trends, opportunities, and areas for optimization
• Translate complex analytical findings into actionable recommendations for Digital and client teams
• Support testing, forecasting, attribution analysis, and measurement initiatives that improve fundraising outcomes

Senior Paid Media Analyst

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

• Manage end-to-end campaign execution (setup, buying, pacing, optimization, reporting) while identifying opportunities to enhance efficiency, scale, and impact
• Serve as a subject matter expert in video and digital paid media, providing guidance on channel strategy, testing frameworks, and optimization approaches across Google Ads, Meta, CTV, and emerging platforms
• Design and evolve testing strategies across creative, targeting, and channel mix, driving a culture of continuous learning and innovation
• Influence campaign direction through data-driven insights, synthesizing performance trends into actionable recommendations that shape stakeholder decisions
• Provide budget forecasting and reconciliation while proactively identifying risks and opportunities to optimize investment allocation
• Partner in the development of paid media plans, with media planner and brand stakeholders to align campaign approach to broader business objectives and brand strategy
• Partner cross-functionally (Brand, Creative, Analytics, Agencies) to ensure alignment, while building strong relationships that unlock new opportunities and improve outcomes
• Collaborate on advanced measurement approaches, including brand lift studies and incrementality testing, to better quantify business impact
• Elevate creative and media integration, influencing messaging strategy and rotation based on performance insights and audience behavior
• Create and present performance narratives to stakeholders, translating complex data into clear, strategic recommendations that influence decisions
• Mentor and support more junior team members, sharing knowledge, best practices, and guidance to elevate overall team capability
• Identify and introduce new tools, platforms, or approaches to improve efficiency, effectiveness, and innovation in paid media execution
• Complete other related duties as assigned

Marketing Lead – Paid Media

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions
• Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s)
• Liaison with engineering, general contracting and other project influencers
• Educate to ensure all applicable Honeywell products are included in the specification

Senior Demand Generation Representative

• Program strategy & planning
• Build annual demand gen plan aligned to BU and Division priorities
• Define target audiences, channel mix, and budgets
• Partner with marketing managers on offers and messaging
• Campaign execution
• Receive creative/content assets from global marketing managers
• Execute multi-channel campaigns (email, web, paid, social, webinars, content syndication)
• Manage timelines, QA, and launch steps
• Marketing automation & lead management
• Own nurture flows, segmentation, and lead scoring logic
• Coordinate with Thermo Fisher's Bioproduction Group (BPG) sales/marketing ops on routing and follow-up
• Maintain campaign hygiene and compliance
• Analytics & optimization
• Track performance (CTR, MQL/SQL, pipeline influence, SQO/Win) and continuously optimize in partnership with BPG Marketing Analytics and BCD marketing
• Run A/B tests and optimize based on data
• Report insights and recommendations to stakeholders

Performance Marketing jobs in Maryland

See all jobs on JobTailor

Senior Product Manager, Ads Quality

Campaign Marketing Manager – Corporate, SLED

Campaign Manager

Campaign Manager, Ad Ops – Temporary

Growth Marketing Manager, Paid Social, Display

Programmatic Campaign Manager – Temporary

Director, Demand Generation

Senior Paid Media Analyst

Director, Demand Generation

Marketing Lead – Paid Media

Senior Demand Generation Representative

Demand Generation Marketing Specialist, Biologicals and Chemicals