Performance Marketing

• Lead the integration and ongoing management of ad server data into Avalon's broader reporting ecosystem
• Build and maintain data pipelines that integrate ad server, paid media, email, and web analytics data
• Analyze de-duplicated conversion data and support the development of multi-touch attribution models
• Maintain, troubleshoot, and enhance Avalon’s digital reporting environment, including Tableau dashboards and ETL workflows
• Ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases
• Develop scalable reporting solutions that enable internal teams and clients to confidently understand performance
• Analyze paid media, email, and cross-channel performance to identify trends, opportunities, and areas for optimization
• Translate complex analytical findings into actionable recommendations for Digital and client teams
• Support testing, forecasting, attribution analysis, and measurement initiatives that improve fundraising outcomes

Senior Paid Media Analyst

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Manage end-to-end campaign execution (setup, buying, pacing, optimization, reporting) while identifying opportunities to enhance efficiency, scale, and impact
• Serve as a subject matter expert in video and digital paid media, providing guidance on channel strategy, testing frameworks, and optimization approaches across Google Ads, Meta, CTV, and emerging platforms
• Design and evolve testing strategies across creative, targeting, and channel mix, driving a culture of continuous learning and innovation
• Influence campaign direction through data-driven insights, synthesizing performance trends into actionable recommendations that shape stakeholder decisions
• Provide budget forecasting and reconciliation while proactively identifying risks and opportunities to optimize investment allocation
• Partner in the development of paid media plans, with media planner and brand stakeholders to align campaign approach to broader business objectives and brand strategy
• Partner cross-functionally (Brand, Creative, Analytics, Agencies) to ensure alignment, while building strong relationships that unlock new opportunities and improve outcomes
• Collaborate on advanced measurement approaches, including brand lift studies and incrementality testing, to better quantify business impact
• Elevate creative and media integration, influencing messaging strategy and rotation based on performance insights and audience behavior
• Create and present performance narratives to stakeholders, translating complex data into clear, strategic recommendations that influence decisions
• Mentor and support more junior team members, sharing knowledge, best practices, and guidance to elevate overall team capability
• Identify and introduce new tools, platforms, or approaches to improve efficiency, effectiveness, and innovation in paid media execution
• Complete other related duties as assigned

Marketing Lead – Paid Media

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions
• Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s)
• Liaison with engineering, general contracting and other project influencers
• Educate to ensure all applicable Honeywell products are included in the specification

Senior Demand Generation Representative

• Program strategy & planning
• Build annual demand gen plan aligned to BU and Division priorities
• Define target audiences, channel mix, and budgets
• Partner with marketing managers on offers and messaging
• Campaign execution
• Receive creative/content assets from global marketing managers
• Execute multi-channel campaigns (email, web, paid, social, webinars, content syndication)
• Manage timelines, QA, and launch steps
• Marketing automation & lead management
• Own nurture flows, segmentation, and lead scoring logic
• Coordinate with Thermo Fisher's Bioproduction Group (BPG) sales/marketing ops on routing and follow-up
• Maintain campaign hygiene and compliance
• Analytics & optimization
• Track performance (CTR, MQL/SQL, pipeline influence, SQO/Win) and continuously optimize in partnership with BPG Marketing Analytics and BCD marketing
• Run A/B tests and optimize based on data
• Report insights and recommendations to stakeholders

Demand Generation Marketing Specialist, Biologicals and Chemicals

• Own media budget allocation and pacing across all channels
• Translate data and insights into optimization opportunities
• Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
• Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
• Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
• Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
• Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly

Senior Media Planning and Brand Campaign Manager – Contract

• Collaborate with internal stakeholders and agency partners to plan and activate paid media strategies across awareness, consideration, and demand generation programs
• Lead planning, launch, and management of paid media campaigns across programmatic, Google Ads, YouTube, Connected TV, and trade publication channels
• Execute publisher-direct and trade publication media buys, including sponsorships, high-impact placements, contextual targeting, and video activations
• Optimize campaign performance through analysis of audience, conversion, and media data to inform bidding, budgeting, pacing, and targeting decisions
• Apply audience, contextual, retargeting, intent, and account-based targeting strategies to improve efficiency and outcomes
• Translate performance data into clear reporting, insights, and actionable recommendations for stakeholders
• Partner with analytics, web, content, and regional marketing teams to support attribution, landing page performance, and lead conversion

Paid Media Lead

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Responsible for all post-sale activities of assigned clients.
• Manages fulfillment of larger contracts with complex requirements.
• Develops and implements efficiencies and opportunities in managing clients' campaigns.

Campaign Manager

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Senior Demand Generation Manager

• Build and maintain strong relationships with key vendors, fostering a mindset of continuous improvement
• Monitor and evaluate vendor performance through KPIs and metrics, identifying opportunities for optimization
• Drive performance negotiations to enhance execution efficiency and reduce costs
• Collaborate with clinical development teams to assess vendor performance and identify areas of improvement
• Analyze cost trends, investigate anomalies, and optimize budgets for better financial outcomes
• Stay abreast of industry trends in vendor management and implement best practices

Director, Clinical Vendor Management – Performance Optimization

• Own all paid channels such as Search, Paid Social, Display/Programmatic, Review sites, Retargeting, and Emerging platforms
• Apply a B2C growth lens including high-volume creative testing and fast, iterative experimentation
• Manage multi-million-dollar budgets while enabling smart, rapid testing
• Build channel playbooks and standards that raise execution quality across the organization
• Build a central experimentation engine for Paid Media and define clear processes for hypothesis creation and test design
• Introduce templates, modular workflows, and streamline approvals to reduce friction

Head of Performance Marketing – AI-First

• Own quarterly and annual sales-qualified pipeline targets with clear accountability for ROI.
• Build and execute an integrated performance marketing strategy spanning paid media, SEO, content, events, partnerships, and sales-led programs.
• Lead a structured growth experimentation program across channels, running continuous tests to improve conversion, efficiency, and pipeline velocity.
• Manage hands-on paid acquisition across LinkedIn, Google, and emerging platforms, optimizing budget allocation for pipeline impact.
• Identify and validate new demand channels through controlled pilots and data-driven analysis.
• Build and scale SEO and content programs that generate qualified inbound demand while maintaining high production standards.
• Apply AI-enabled workflows to accelerate campaign development, audience targeting, personalization, and performance analysis.
• Own full-funnel performance, including landing page optimization, conversion rate improvement, lifecycle nurture, and lead scoring.
• Partner with Events to maximize pipeline impact before, during, and after strategic activations.
• Collaborate with Partner Marketing to drive joint demand initiatives that expand reach and accelerate deal cycles.
• Develop clear attribution models that connect multi-channel activity to sales-qualified pipeline and revenue.
• Create repeatable playbooks and systems that scale as the company grows.

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