Performance Marketing

• Support client accounts with an owner’s mindset across all paid search work
• Maintain high standards for communication, responsiveness, and follow-through
• Incorporate client and strategist feedback to continuously improve execution
• Ensure all campaign work aligns with client goals and outcome-driven strategies
• Build, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads
• Execute keyword research, ad copy testing, bid adjustments, and audience targeting
• Monitor performance daily to identify issues, risks, and optimization opportunities
• Maintain accurate task and time tracking while meeting delivery expectations
• Follow internal processes, documentation, and quality standards consistently
• Analyze campaign performance to generate clear insights and recommendations
• Support budget pacing, forecasting, and efficiency improvements
• Assist in preparing performance reports and client-ready insights
• Collaborate with strategists on testing roadmaps and optimization plans
• Participate in client meetings and support follow-up action items
• Stay current on paid media platform updates and industry best practices
• Contribute to internal documentation and process improvements
• Actively manage personal skill development and career growth goals

Paid Media Search Analyst

• Develop, implement, and manage paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and other relevant channels.
• Optimize campaigns continuously to improve performance indicators including CTR, CPC, CPA, and ROAS.
• Conduct audience research and segmentation to target ads effectively.
• Analyze campaign data and generate reports to provide actionable insights and recommendations.
• Collaborate with creative teams to develop compelling ad creatives and messaging.
• Manage advertising budgets and allocate spend efficiently across campaigns and platforms.
• Stay updated with the latest trends and best practices in paid media and digital advertising.

Paid Media Specialist

• Ser el punto de contacto principal para los clientes asignados, asegurando que se cumplan sus KPIs.
• Identificar e implementar tácticas de paid media, incluyendo búsqueda, display, remarketing, social y video ads.
• Monitorear el rendimiento mensual, analizar datos y presentar recomendaciones estratégicas para maximizar el ROI.
• Apoyar a los departamentos de Nuevos Negocios y Estrategia en la retención y crecimiento orgánico de las cuentas.
• Delegar tareas a coordinadores y asistentes cuando sea apropiado, asegurando la calidad del entregable.

Paid Media Specialist, Google Ads

• Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America.
• Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs.
• Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders.
• Use a “test-measure-learn” approach to iterate and optimize programs and results.
• Develop a strategic plan for implementing lead nurturing programs to guide prospects through the buyer’s journey, ensuring a smooth transition from awareness to consideration to purchase.
• Work in tandem with Integrated Marketing Managers to strategize and execute program plans each quarter that align with Coupa’s go-to-market initiatives.
• Partner with cross-functional teams such as Product Marketing, Content, Design, Web, and Customer Marketing teams to ensure successful execution of demand gen programs.

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