Performance Marketing

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis.

Fashion Advertising Strategist

• Oversee client campaign execution, manage the internal team, and drive performance across paid media and outbound acquisition channels
• Monitor performance across active client campaigns (cold email, LinkedIn, Meta Ads) and track KPIs: reply rates, booked calls, cost per lead, conversion rates, ROI
• Identify underperforming campaigns and implement corrective actions, including reviewing and creating Facebook ad creatives
• Ensure campaign strategy aligns with client goals
• Manage and coordinate the GTM Engineer, Strategy Lead, CSMs, SDRs, and creative contributors
• Lead the daily stand-up and weekly performance meetings, ensuring deadlines are met and holding the team accountable for deliverables and KPIs
• Improve systems, SOPs, and workflows; maintain documentation in ClickUp/CRM
• Oversee project timelines from onboarding through optimization, ensuring ICP clarity, segmentation, creative approval, and deliverability standards
• Contribute to targeting strategy, messaging, offer positioning, and funnel structure, in collaboration with the GTM Lead
• Make data-driven decisions on budget, creative changes, and optimizations; propose new strategies based on performance insights
• Lead weekly client meetings, ensuring CSMs are prepared and reviewing performance beforehand
• Help resolve escalations and participate in secondary sales calls to support solution engineering discussions
• Maintain high retention and satisfaction

Growth Operations Manager – Paid Media, Outbound

• Manage and optimize Paid Media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and/or LinkedIn Ads.
• Analyze campaign performance, identify opportunities, and implement strategies to improve results and ROI.
• Set up, audit, and maintain conversion tracking using Google Tag Manager, including advanced tracking methods such as custom events, APIs, JavaScript implementations, and element visibility triggers.
• Build, maintain, and analyze dashboards in Looker Studio using Supermetrics and other reporting tools.
• Leverage AI tools to improve productivity, research, reporting, strategy development, ideation, data analysis, and campaign execution.
• Monitor campaign data, generate actionable insights, and provide performance recommendations based on analytics.
• Collaborate with clients and internal teams through video calls, Slack, and project management tools.
• Manage multiple projects simultaneously while ensuring deadlines and client deliverables are met.
• Continuously identify automation opportunities to improve efficiency, including Google Ads Scripts, Zapier, and other workflow tools.
• Stay up to date on Paid Media trends, platform updates, and best practices.

Paid Media Ops Specialist

• Managing and optimizing Google AdWords campaigns
• Creating, updating, and monitoring ad copy, keywords, bids
• Researching and administering accounts for Google paid campaigns
• Executing day-to-day optimization and management of campaigns
• Producing reports for management
• Communicating with clients and addressing their content-related queries

Google Ads Specialist

• Managing and optimizing paid search and social media advertising campaigns — delivering higher ROI and lower cost per conversion for automotive dealership clients across Google Ads and Meta Ads platforms.
• Evaluating website traffic and paid accounts daily — identifying opportunities for improvement and implementing campaign and account audits with precision and speed.
• Managing budget pacing across campaigns — allocating spend consistently throughout the month to maximize performance without exceeding monthly budgets.
• Generating performance reports from Google Ads and Meta — including keyword reports, Meta reporting, and current ad creative — for submission and client review.
• Conducting client calls to gather information, present SEM and social strategies, and communicate campaign results clearly and confidently.
• Communicating with OEM support representatives to manage reimbursement claims — reviewing OEM requirements, gathering materials, and submitting claims accurately and on time.
• Utilizing photo editing tools to create display ad mockups for client websites — supporting the creative side of campaign execution.
• Using Google Ads, Google Analytics, Google Data Studio, Google Tag Manager, Google Merchant Center, and Meta Ads Manager to analyze data, set up conversions, manage product feeds, and drive campaign improvements.
• Collaborating with SEOs, content writers, designers, and developers on new experiments, client work, and ongoing campaign optimization — contributing to a culture of testing and continuous improvement.

Paid Search and Social Specialist

• Launch, monitor and quality assurance of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Set up tracking and attribution according to internal guidelines — including AI-assisted tagging validation and anomaly detection.
• Use AI tools daily to accelerate campaign work: generating ad copy variants, summarizing performance data, building audience hypotheses, and drafting creative briefs.
• Conduct keyword and audience research using both native platform tools and AI-powered research assistants (e.g. Claude, Perplexity, ChatGPT, custom GPTs).
• Support in A/B tests and make regular optimizations — using AI to generate hypotheses, interpret results, and suggest next steps.
• Build and maintain recurring performance reports, leveraging AI to surface insights and write narrative summaries.
• Use automation tools (e.g. n8n, Make, Zapier) to reduce repetitive manual work and create scalable workflows around campaign management.
• Work closely with the Growth Team and support teams — using AI to speed up collaboration, from briefing creative to aligning on copy.

Paid Media Associate

• Support client accounts with an owner’s mindset across all paid search work
• Maintain high standards for communication, responsiveness, and follow-through
• Incorporate client and strategist feedback to continuously improve execution
• Ensure all campaign work aligns with client goals and outcome-driven strategies
• Build, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads
• Execute keyword research, ad copy testing, bid adjustments, and audience targeting
• Monitor performance daily to identify issues, risks, and optimization opportunities
• Maintain accurate task and time tracking while meeting delivery expectations
• Follow internal processes, documentation, and quality standards consistently
• Analyze campaign performance to generate clear insights and recommendations
• Support budget pacing, forecasting, and efficiency improvements
• Assist in preparing performance reports and client-ready insights
• Collaborate with strategists on testing roadmaps and optimization plans
• Participate in client meetings and support follow-up action items
• Stay current on paid media platform updates and industry best practices
• Contribute to internal documentation and process improvements
• Actively manage personal skill development and career growth goals

Performance Marketing jobs in Colombia

See all jobs on JobTailor