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Zipdev

Paid Media Ops Specialist

Zipdev

Paid Media Ops Specialist for a small but mighty marketing team servicing US clients. Managing Google Ads and LinkedIn campaigns to drive performance results remotely from Colombia.

Posted 7/9/2026full-timeRemote • 🇨🇴 ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Paid Media campaigns across Google Ads and LinkedIn Ads, with a strong focus on data analysis, conversion tracking, and dashboard management. Proficient in leveraging AI tools and automation to enhance campaign performance and productivity.

Highest-signal resume keywords
Google Ads ManagementLinkedIn Ads ManagementConversion Tracking with Google Tag ManagerDashboard Building in Looker StudioAdvanced Excel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Paid Media Campaign ManagementGoogle Ads ProductsLinkedIn AdsAutomation ToolsAI Tools ApplicationAdvanced Conversion TrackingLooker StudioSupermetricsExcel (Pivot Tables, VLOOKUPs)Web Development (HTML, CSS, JavaScript)
Soft Skills
Excellent Communication SkillsHighly OrganizedProcess-DrivenAbility to Manage Multiple Projects
Tools & Technologies
Google Tag ManagerLooker StudioSupermetricsGoogle Ads ScriptsZapierSlackVideo Call PlatformsProject Management Tools
Industry Keywords
B2B SaaSEnterprise TechnologyProgrammatic AdvertisingLanding Page OptimizationUnbounce

About the role

Key responsibilities & impact
  • Manage and optimize Paid Media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and/or LinkedIn Ads.
  • Analyze campaign performance, identify opportunities, and implement strategies to improve results and ROI.
  • Set up, audit, and maintain conversion tracking using Google Tag Manager, including advanced tracking methods such as custom events, APIs, JavaScript implementations, and element visibility triggers.
  • Build, maintain, and analyze dashboards in Looker Studio using Supermetrics and other reporting tools.
  • Leverage AI tools to improve productivity, research, reporting, strategy development, ideation, data analysis, and campaign execution.
  • Monitor campaign data, generate actionable insights, and provide performance recommendations based on analytics.
  • Collaborate with clients and internal teams through video calls, Slack, and project management tools.
  • Manage multiple projects simultaneously while ensuring deadlines and client deliverables are met.
  • Continuously identify automation opportunities to improve efficiency, including Google Ads Scripts, Zapier, and other workflow tools.
  • Stay up to date on Paid Media trends, platform updates, and best practices.

Requirements

What you’ll need
  • 3+ years of hands-on experience managing Google Ads and/or LinkedIn Ads campaigns with budgets of $10K+ per month.
  • Bachelor's degree in Science, Mathematics, Engineering, Marketing, or a related field.
  • Strong expertise in Google Ads products (Search, Display, Performance Max, YouTube) and LinkedIn Ads.
  • Experience using automation tools such as Google Ads Scripts, Zapier, or similar solutions.
  • Strong understanding of AI tools and how to apply them for research, writing, strategy, data analysis, and productivity.
  • Advanced conversion tracking experience using Google Tag Manager.
  • Experience building and managing dashboards in Looker Studio and using Supermetrics.
  • Strong analytical skills with advanced Excel proficiency (Pivot Tables, VLOOKUPs, charts, reporting).
  • Excellent verbal and written communication skills in remote environments.
  • Highly organized, process-driven, and able to manage multiple projects independently.
  • Proven track record of driving measurable Paid Media results and improving campaign performance.
  • Strong passion for Paid Media and continuous learning within the industry.
  • Nice to have:
  • Experience in B2B SaaS or Enterprise Technology.
  • Experience with additional Paid Media channels such as Reddit Ads or Programmatic Advertising.
  • Web development skills (HTML, CSS, JavaScript).
  • Experience with landing page optimization and tools such as Unbounce.
  • Previous experience working in an agency, startup, or consulting environment.

Benefits

Comp & perks
  • Work remotely Monday - Friday, 40 hours a week (no weekends)
  • Vacation: 10 business days a year
  • Holidays: 5 National Holidays a year
  • Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
  • Parental Leave
  • Health Care Reimbursement
  • Active Lifestyle Reimbursement
  • Quarterly Home Office Reimbursement
  • Payroll Deduction Purchase Plans
  • Longevity Bonus
  • Continuous Learning Bonus
  • Access to Training and Professional Development Platforms
  • Did we mention it's REMOTE?!!