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Paid Search and Social Specialist
Veta VirtualPaid Search & Social Specialist managing automotive dealership campaigns for an award-winning digital marketing agency. Fully remote role requiring Google Ads and Meta Ads expertise in LATAM or Europe.
About the role
Key responsibilities & impact- Managing and optimizing paid search and social media advertising campaigns — delivering higher ROI and lower cost per conversion for automotive dealership clients across Google Ads and Meta Ads platforms.
- Evaluating website traffic and paid accounts daily — identifying opportunities for improvement and implementing campaign and account audits with precision and speed.
- Managing budget pacing across campaigns — allocating spend consistently throughout the month to maximize performance without exceeding monthly budgets.
- Generating performance reports from Google Ads and Meta — including keyword reports, Meta reporting, and current ad creative — for submission and client review.
- Conducting client calls to gather information, present SEM and social strategies, and communicate campaign results clearly and confidently.
- Communicating with OEM support representatives to manage reimbursement claims — reviewing OEM requirements, gathering materials, and submitting claims accurately and on time.
- Utilizing photo editing tools to create display ad mockups for client websites — supporting the creative side of campaign execution.
- Using Google Ads, Google Analytics, Google Data Studio, Google Tag Manager, Google Merchant Center, and Meta Ads Manager to analyze data, set up conversions, manage product feeds, and drive campaign improvements.
- Collaborating with SEOs, content writers, designers, and developers on new experiments, client work, and ongoing campaign optimization — contributing to a culture of testing and continuous improvement.
Requirements
What you’ll need- 1+ year of hands-on Google Ads experience — with demonstrated ability to build, manage, and optimize paid search campaigns that deliver results.
- 1+ year of Meta Ads experience — proficient in Facebook and Instagram campaign setup, audience targeting, and performance optimization inside Ads Manager.
- Advanced knowledge of Google Ads and Meta/Facebook Ads Manager — you know these platforms inside and out and can navigate them confidently under pressure.
- Working knowledge of Google Analytics, Google Data Studio, and Google Ads Editor — you use data to make decisions, not just to report on them.
- Experience with Google Tag Manager for conversion setup and testing, and Google Merchant Center for inventory and product feed management.
- Prior experience in an agency environment — you understand client management, campaign reporting, and the pace of agency work.
- Strong attention to detail, research-driven mindset, and excellent written and verbal English communication skills — including the ability to present strategies and results to clients clearly.
- Naturally curious, deeply coachable, and collaborative — you ask why, act on feedback fast, and make the team around you better.
- Bonus: experience in the automotive vertical or with OEM reimbursement programs.
- Bonus: ability to show campaigns you have run and results you have achieved — proof of concept matters here.
- Bonus: familiarity with photo editing tools for creating display ad mockups.
Benefits
Comp & perks- 10 paid vacation days per year plus all U.S. federal holidays.
- 100% remote — work from anywhere in LATAM or Europe with a professional home setup.
- Direct mentorship from top paid media specialists — with real room to grow your skills, own your campaigns, and advance within a fast-moving agency.
- A collaborative, high-performance culture inside an award-winning digital marketing agency — where testing, learning, and pushing boundaries are part of how the team operates every single day.
- A supportive environment through Veta Virtual and our client — where curiosity is rewarded, feedback is constant, and your growth is taken seriously from day one.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AdsMeta Adspaid search campaignsaudience targetingcampaign optimizationconversion setupinventory managementperformance reportingdata analysisbudget management
Soft Skills
attention to detailwritten communicationverbal communicationcollaborationcuriositycoachabilityclient managementresearch-driven mindsetpresentation skillsadaptability