Performance Marketing

• Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
• Lead the end-to-end delivery of multi-channel campaigns including ABM, events, thought leadership and digital focused on acquisition, engagement, and lead conversion.
• Work closely with stakeholders from Sales, Channel, Product to build campaigns that are aligned to shared business objectives and priorities.
• Actively participate in campaign kick-off meetings and go-to-market planning, bringing insights around timing, tactics, and audience segmentation.
• Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
• Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
• Identify and act on opportunities to improve campaign efficiency and effectiveness, whether through creative testing, targeting refinements, or new channel opportunities.

Demand Generation Manager

• Managing strategy and execution across direct response channels, primarily Google Search
• Scaling accounts sustainably while hitting commercial performance targets
• Designing and implementing structured experiments
• Analysing performance data across GA4 and other attribution sources
• Managing client relationships and running regular WIPs
• Building reporting dashboards and forecasting models
• Maintaining conversion tracking and UTM structures
• Working closely with technical teams to automate repetitive tasks using AI tooling
• Coaching and mentoring junior team members

Paid Search Lead

• Leading paid social strategy across a portfolio of growth-focused clients
• Managing and optimising campaigns primarily across Meta, with exposure to TikTok and emerging channels
• Turning business problems into clear acquisition strategies backed by data and insights
• Diagnosing performance issues and identifying growth opportunities before clients do
• Building scalable systems and improving operational workflows across paid social
• Partnering with creative teams to develop high-performing ad concepts, briefs and testing frameworks
• Designing and executing structured testing strategies across audiences, creatives and campaign structures
• Acting as a trusted advisor to clients, confidently presenting insights, recommendations and performance narratives
• Helping shape the agency’s approach to AI, creative velocity and modern acquisition strategy

Paid Social Lead

• Support the execution and optimisation of paid media campaigns across search, social and display
• Ensure campaigns are aligned to strategy, audience, and brand guidelines
• Monitor budgets, identify opportunities, and drive channel performance
• Analyse campaign performance across key metrics (CPC, CTR, CPL, CPA)
• Provide data-led recommendations to improve efficiency and outcomes
• Continuously test and refine targeting, messaging, and creative
• Deliver actionable insights and reporting to internal stakeholders
• Partner with Marketing Managers to align campaign activity with broader strategies
• Champion a test-and-learn approach across channels and campaigns
• Identify new opportunities to reach and convert target audiences

Performance Marketing Specialist

• Manage the day-to-day delivery of content-led campaigns, projects and written communications across B2B technology accounts.
• Support the development and delivery of written content including thought leadership, reports, EDMs, messaging, case studies, executive content, LinkedIn copy, localization projects and campaign assets.
• Write, edit and shape content where required, ensuring work is clear, accurate, aligned to brief and appropriate for the audience and channel.
• Translate client and senior direction into clear briefs, actions, timelines and next steps.
• Manage campaign timelines, workflows, stakeholders, review cycles and approvals across multiple projects.
• Act as a key client contact for content-led workstreams, managing timelines, feedback and approvals with confidence.
• Manage localisation and adaptation of global or regional content for Australian audiences.
• Track feedback, consolidate comments and ensure final outputs are delivered to a constantly high standard.
• Monitor scope, timelines, resourcing and risks, escalating early when senior input is required.
• Support planning, reporting and optimisation across content-led campaigns and projects.
• Help identify new content opportunities, formats, partnerships or channels that can give clients stronger cut-through.
• Identify opportunities to improve delivery efficiency and strengthen ways of working.

B2B Content & Campaign Manager

• Support the setup, trafficking, and QA of paid media campaigns across Google Ads, Microsoft Ads, Meta, programmatic DSPs, and affiliate networks.
• Assist in day-to-day campaign management: budget pacing, bid adjustments, keyword/audience expansion, negative keyword management, and ad copy testing.
• Monitor daily campaign performance and flag anomalies, feed issues, or tracking discrepancies to your manager promptly.
• Pull and format weekly and monthly performance reports using GA4, Looker Studio, and platform-native dashboards; translate numbers into clear commentary.
• Conduct regular competitor and keyword research to surface new opportunities.
• Maintain accurate campaign change logs, budget trackers, and internal documentation in line with team SOPs.
• Contribute to A/B test briefs and assist in reading out test results to the team.
• Collaborate cross-functionally with SEO, Analytics, and Creative teams to ensure campaigns are well-supported and integrated.

Paid Media Graduate Assistant

• Paid media execution and optimisation (core)
• Own day-to-day performance across Meta Ads and Google Ads (plus selective channel tests)
• Build, launch, and scale campaigns from the ground up not just “optimise mature accounts.”
• Run structured experimentation: audiences, creatives, landing pages, offers, messaging, bidding.
• Diagnose issues fast (performance drops, tracking gaps, policy flags) and implement fixes with clear logging and rationale.
• Maintain strong budget control and pacing; communicate changes and outcomes clearly.
• Compliance and platform navigation (core)
• Operate comfortably in a regulated / policy-sensitive environment: ensure correct disclaimers, product representation, and compliant messaging.
• Stay on top of Meta/Google policy changes and account health.
• Find practical, compliant pathways to keep campaigns running when restrictions hit (without cutting corners).
• Analytics and decision-making (core)
• Use performance data to drive decisions: CAC/CPA, funnel conversion, cohort quality, creative insights.
• Own clean tracking hygiene (UTMs, naming conventions, change logs, basic attribution alignment).
• Partner with internal stakeholders (e.g., BI/dev) to resolve data discrepancies and improve reporting reliability.
• Team collaboration and scale (evolving)
• Work closely with cross-functional stakeholders to align performance goals, priorities, and launch readiness.
• As the function scales, contribute to team structure (including potential offshore support) and help uplift operational standards.

Performance Marketing Manager

• Own Client Strategy
• Lead strategy across a portfolio of B2C and eCommerce clients
• Translate business goals into full-funnel paid media strategies
• Run client strategy sessions, performance reviews and planning conversations
• Identify growth opportunities within existing accounts
• Drive Performance Marketing Outcomes
• Oversee campaign strategy across Meta, Google Ads, TikTok and other paid channels
• Guide campaign structure, testing frameworks and optimisation strategies
• Monitor performance and step in when strategic changes are required
• Ensure campaigns are aligned with revenue and growth objectives
• Lead a Performance Pod
• Manage and mentor two media buyers
• Run weekly planning sessions and prioritise workloads across accounts
• Provide feedback, coaching and development support
• Foster a high-performing and collaborative team culture
• Creative & Testing Strategy
• Collaborate on creative direction and campaign briefs
• Lead structured creative testing across paid social
• Use insights and performance data to guide ongoing optimisation
• Contribute to Agency Growth
• Maintain strong client relationships and retention
• Support new business opportunities through audits or strategic input
• Share insights and learnings with the wider team

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