Performance Marketing

• Plan, launch and optimise PPC campaigns across Google Ads, Microsoft Advertising and Meta Ads
• Manage campaigns for hotels, resorts and other accommodation providers across domestic and international markets
• Build strategies around destination searches, hotel and accommodation keywords, seasonal travel demand, events and high-intent booking terms
• Increase direct hotel bookings while reducing reliance on OTAs such as Booking.com and Expedia
• Manage brand, non-brand, competitor, remarketing, Performance Max, display and paid social campaigns
• Conduct keyword research, audience analysis and competitor reviews across the travel and accommodation market
• Optimise campaigns against metrics including bookings, revenue, conversion rate, cost per booking, CPA and ROAS
• Analyse the full booking funnel, from the initial search or ad interaction through to completed reservation
• Manage budgets and adjust spend based on seasonality, occupancy requirements, booking windows and campaign performance
• Write compelling, destination-led ad copy and collaborate on creative assets and hotel offers
• Develop campaigns promoting accommodation packages, special offers, direct-booking benefits and seasonal travel experiences
• Implement and oversee conversion tracking, remarketing audiences, attribution and analytics
• Design and run A/B tests across ads, audiences, landing pages and offers
• Prepare clear performance reports and present actionable recommendations to internal stakeholders and hotel partners
• Stay current with paid media developments, travel trends and changes in traveller search and booking behaviour

PPC Campaign Specialist

• Execute and optimise customer acquisition campaigns across our brands, turning media plans into high-performing activity that drives prospecting, audience growth and business outcomes.
• Working closely with Planning and Media Marketing Managers, you'll manage campaign delivery across social, display, video, native, sponsorships and emerging channels, overseeing budgets, performance and optimisation to maximise results.
• You'll be hands-on in the platforms, building and managing campaigns, analysing data and insights, and partnering with internal teams to deliver seamless execution across both programmatic and non-programmatic channels.
• Develop and implement advanced performance media campaigns including programmatic, direct buying, video, mobile, social ads and native advertising, connected TV, YouTube etc.
• In depth reporting and analysis of campaign performance to leverage learnings to support media mix modelling and future campaign strategy.
• Maintain existing campaign automations and identify further optimisations/automations that would assist the Performance Marketing team.
• 1st and 3rd party audience curation and management within ad platforms.
• Ensure media is optimised towards business outcomes, ranging from awareness to retention.
• Collaborate with brand marketing and external agency teams to ensure that all campaigns utilise are representative of the current consumer, customer, and brand landscape.
• Manage publisher and ad platform relationships.
• Champion experimentation and identification of new opportunities for your brands.
• Identify opportunities to optimise campaign structures, processes, reporting, and automations.

Campaign Manager

• Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing.
• Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets.
• Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account.
• Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting.
• Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions.
• Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets.
• Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.

Senior Performance Marketing Manager

• Own strategic oversight for Tier 1 accounts, including 12-month roadmaps
• Lead senior client relationships, performance reviews, strategic conversations and QBRs
• Identify and raise opportunities to grow the portfolio through cross-sell and upsell
• Contribute to new business pitches, audits and client presentations
• Proactively manage account health and flag risk early
• Lead, manage and mentor a pod of Executives, Specialists and Coordinators
• Run regular 1:1s and actively support career development
• Foster a challenger culture and push the team to question the status quo
• Manage team capacity to ensure Tier 1 deliverables are met
• Own 100% accuracy across billing, financial reconciliations and budget forecasting
• Audit team tasks to keep the pod focused on high-impact work
• Act as first line of support when major account issues or performance challenges arise

Senior Paid Media Manager

• Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
• Lead the end-to-end delivery of multi-channel campaigns including ABM, events, thought leadership and digital focused on acquisition, engagement, and lead conversion.
• Work closely with stakeholders from Sales, Channel, Product to build campaigns that are aligned to shared business objectives and priorities.
• Actively participate in campaign kick-off meetings and go-to-market planning, bringing insights around timing, tactics, and audience segmentation.
• Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
• Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
• Identify and act on opportunities to improve campaign efficiency and effectiveness, whether through creative testing, targeting refinements, or new channel opportunities.

Performance Marketing jobs in Australia

See all jobs on JobTailor

PPC Campaign Specialist

Campaign Manager

Senior Performance Marketing Manager

Senior Paid Media Manager

Demand Generation Manager