Campaign Manager

The Lottery Corporation

Campaign Manager executing and optimising customer acquisition campaigns across various media channels at The Lottery Corporation. Delivering measurable growth through data-driven decision-making and collaboration.

Posted 7/9/2026full-timeBrisbane • 🇦🇺 AustraliaSeniorLeadWebsite

About the role

Key responsibilities & impact

Execute and optimise customer acquisition campaigns across our brands, turning media plans into high-performing activity that drives prospecting, audience growth and business outcomes.
Working closely with Planning and Media Marketing Managers, you'll manage campaign delivery across social, display, video, native, sponsorships and emerging channels, overseeing budgets, performance and optimisation to maximise results.
You'll be hands-on in the platforms, building and managing campaigns, analysing data and insights, and partnering with internal teams to deliver seamless execution across both programmatic and non-programmatic channels.
Develop and implement advanced performance media campaigns including programmatic, direct buying, video, mobile, social ads and native advertising, connected TV, YouTube etc.
In depth reporting and analysis of campaign performance to leverage learnings to support media mix modelling and future campaign strategy.
Maintain existing campaign automations and identify further optimisations/automations that would assist the Performance Marketing team.
1st and 3rd party audience curation and management within ad platforms.
Ensure media is optimised towards business outcomes, ranging from awareness to retention.
Collaborate with brand marketing and external agency teams to ensure that all campaigns utilise are representative of the current consumer, customer, and brand landscape.
Manage publisher and ad platform relationships.
Champion experimentation and identification of new opportunities for your brands.
Identify opportunities to optimise campaign structures, processes, reporting, and automations.

Requirements

What you’ll need

Tertiary qualifications in marketing, technology, or data related fields preferred.
Minimum of 7 years’ experience in digital or performance marketing.
At least 4 years’ experience managing and operating Google Ads campaigns.
Experience in digital media planning and buying, media strategy experience desirable.
Experience navigating and implementing ad tech solutions.
Experience in analysing medium to large datasets.
Strong understanding of web and app analytics suites.
Experience managing a direct report.

Benefits

Comp & perks

Balance work and life with our ‘flex for great outcomes’ approach – hybrid working, plus a range of generous leave options.
Reward and recognition programs at all levels. Your hard work won’t go unnoticed.
Ignite your potential with our dedicated learning and development platform to support your bright future.
We empower careers to grow from within. 50% of all roles in 2025 were filled by our own people, proving that your next opportunity is already here!
A true sense of belonging. We’re committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Support, employee inclusion networks and diversity memberships and celebrations.
Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Performance MarketingCampaign DeliveryAudience CurationMedia Mix ModellingAd Tech SolutionsWeb AnalyticsApp AnalyticsBudget ManagementReportingAutomation

Soft Skills

CollaborationLeadershipCommunicationProblem-SolvingExperimentation