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Roomstay

PPC Campaign Specialist

Roomstay

PPC Campaign Specialist managing paid media campaigns for hotels to drive direct bookings. Flexible, fully remote role aligned to Australian AEST hours.

Posted 7/24/2026contractRemote • 🇦🇺 AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing PPC campaigns across Google Ads, Microsoft Advertising, and Meta Ads, with a strong focus on optimizing e-commerce conversion funnels and increasing direct hotel bookings. Proficient in data analysis, campaign performance reporting, and strategic audience targeting within the travel and accommodation sector.

Highest-signal resume keywords
PPC Campaign ManagementGoogle Ads ExpertisePerformance Max ExperienceConversion Tracking ProficiencyAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
PPC Campaign ManagementKeyword ResearchAudience AnalysisConversion Rate OptimizationA/B TestingAd CopywritingBudget ManagementPerformance Metrics AnalysisAttribution ModelingE-commerce Optimization
Soft Skills
Excellent Written CommunicationProactive CommunicationAbility to Work IndependentlyConfidence in Managing Multiple Campaigns
Tools & Technologies
Google AdsMeta Ads ManagerMicrosoft AdvertisingGA4Google Tag Manager
Certifications & Qualifications
Google Ads Certification
Industry Keywords
TravelAccommodationHospitality TechnologyBooking EnginesOnline Travel AgenciesTourism

About the role

Key responsibilities & impact
  • Plan, launch and optimise PPC campaigns across Google Ads, Microsoft Advertising and Meta Ads
  • Manage campaigns for hotels, resorts and other accommodation providers across domestic and international markets
  • Build strategies around destination searches, hotel and accommodation keywords, seasonal travel demand, events and high-intent booking terms
  • Increase direct hotel bookings while reducing reliance on OTAs such as Booking.com and Expedia
  • Manage brand, non-brand, competitor, remarketing, Performance Max, display and paid social campaigns
  • Conduct keyword research, audience analysis and competitor reviews across the travel and accommodation market
  • Optimise campaigns against metrics including bookings, revenue, conversion rate, cost per booking, CPA and ROAS
  • Analyse the full booking funnel, from the initial search or ad interaction through to completed reservation
  • Manage budgets and adjust spend based on seasonality, occupancy requirements, booking windows and campaign performance
  • Write compelling, destination-led ad copy and collaborate on creative assets and hotel offers
  • Develop campaigns promoting accommodation packages, special offers, direct-booking benefits and seasonal travel experiences
  • Implement and oversee conversion tracking, remarketing audiences, attribution and analytics
  • Design and run A/B tests across ads, audiences, landing pages and offers
  • Prepare clear performance reports and present actionable recommendations to internal stakeholders and hotel partners
  • Stay current with paid media developments, travel trends and changes in traveller search and booking behaviour

Requirements

What you’ll need
  • Demonstrated experience managing successful PPC or paid media campaigns
  • Advanced knowledge of Google Ads, Meta Ads Manager, Microsoft Advertising, GA4 and Google Tag Manager
  • Strong understanding of e-commerce conversion funnels, online bookings and revenue-focused optimisation
  • Experience with Performance Max, remarketing, audience segmentation, conversion tracking and attribution
  • Strong analytical skills and the ability to turn campaign data into practical commercial decisions
  • Confidence managing multiple campaigns, properties, destinations and stakeholder priorities
  • Excellent written communication and ad copywriting skills
  • The ability to work independently, manage a high workload and communicate proactively in a remote environment
  • Google Ads certifications are preferred but not essential
  • Experience in hotels, accommodation, travel, tourism, hospitality technology, booking engines or online travel agencies will be highly regarded

Benefits

Comp & perks
  • Flexible working hours
  • Fully remote work arrangement