Demand Generation Manager

Macquarie Technology Group

Demand Generation Manager shaping go-to-market strategies and campaigns in the Managed Cloud Services sector. Collaborating with sales teams to drive qualified leads and impactful revenue growth.

Posted 6/9/2026full-timeSydney • 🇦🇺 AustraliaJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
Lead the end-to-end delivery of multi-channel campaigns including ABM, events, thought leadership and digital focused on acquisition, engagement, and lead conversion.
Work closely with stakeholders from Sales, Channel, Product to build campaigns that are aligned to shared business objectives and priorities.
Actively participate in campaign kick-off meetings and go-to-market planning, bringing insights around timing, tactics, and audience segmentation.
Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
Identify and act on opportunities to improve campaign efficiency and effectiveness, whether through creative testing, targeting refinements, or new channel opportunities.

Requirements

What you’ll need

Multiple years experience in similar marketing or demand generation roles within a Cloud Services Provider or within B2B marketing agencies supporting MSPs customers.
Experience building and driving campaigns end-to-end from concept to execution.
Strong commercial acumen and proven experience working closely with the sales team.
Experience generating sales qualified leads not just marketing leads.
Experience in customer engagement, retention and/or lifecycle management roles.
Experience working with marketing automation platforms such as Pardot or Salesforce.
Product marketing experience.
Self-driven and a team player.
Self-starter with the ability to deal with multiple stakeholders and manage complex scenarios.
Experience with NPS program is desirable.

Benefits

Comp & perks

Australia’s #1 Great Place To Work in Technology, 2026.
Awarded Australia’s #1 Great Place to Work 2025 for the second year running!
Great Place to Work Certified 2023, 2024 and 2025.
Global Winner of the 2026 Gallup Exceptional Workplace Award.
#1 Managed Services Cloud business in Australia.
Highest Net Promoter Score on the ASX.
Make an impact in a driven team with a collaborative culture.
Accelerate your career through learning and development opportunities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationcampaign managementlead conversioncustomer engagementlifecycle managementsales qualified leadscommercial acumenproduct marketingcampaign efficiencyaudience segmentation

Soft Skills

self-driventeam playerstakeholder managementcomplex scenario managementinsight generation