Marketing Operations

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations Manager

• Build and manage end-to-end patient outreach journeys in Braze, driving patient enrollment, engagement, and retention
• Collaborate cross-functionally with data engineering, product and account teams to ensure campaign logic, data fields, and workflows support both business and operational goals
• Monitor performance across engagement, conversion, and retention metrics. Helping translate CRM impact on core business OKRs
• Proactively identify operational challenges and opportunities and support developing the solution in partnership with cross-functional partners
• Maintain CRM infrastructure and integrations, with support from data and engineering
• Act as a technical owner for the lifecycle programs you build, ensuring QA, accurate targeting, and clean reporting
• Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting
• Help define and evolve best-in-class CRM operating procedures, including day-to-day operability and long-term, strategic goals

Manager, Lifecycle Marketing Operations

• Help deepen and scale how we engage customers across their lifecycle.
• Own platforms, build journeys, and operate with a high degree of autonomy.
• Work closely with Business Intelligence, IT, and Marketing stakeholders.
• Design, build, and optimize customer journeys that are powered by data and aligned to business outcomes.
• Jump in and begin building segments, journeys, and automations immediately.

Marketing Automation Specialist

• Drive the end-to-end execution of multi-channel marketing programs
• Manage email program including list management, drip sequences, and customer communications
• Conceptualize and develop high-impact collateral like eBooks, white papers, and blogs
• Collaborate with Sales and Account Management teams to support webinars and trade shows
• Partner with external agency
• Report critical performance metrics in collaboration with SVP of Growth and Partnerships

Marketing Operations Specialist

• AI & Automation Strategy: Transform manual marketing & BDR processes into automated, scalable workflows across campaign execution, lead management, and content distribution
• Data Enrichment & Segmentation: Lead advanced enrichment strategies using tools such as Clay and UserGems to build highly targeted audiences and trigger-based outreach
• Experimentation: Design and execute operational experiments to evolve beyond traditional funnel models (e.g., static lead scoring) toward real-time intent and AI-driven propensity modeling
• Modern Prospecting Infrastructure: Partner with BDR leadership to replace volume-based outreach with insight-driven engagement powered by enriched data and intent signals
• Enrichment Automation: Build and manage automated “waterfall” enrichment processes that provide actionable prospect intelligence, not just contact data
• Sales & Marketing Alignment: Own the systems integration layer, ensuring insights and signals are accurately and effectively operationalized within Salesforce
• Roadmap & Planning: Define and own the Marketing Operations roadmap, including annual priorities, budget management, and performance tracking
• Revenue Alignment: Partner with Marketing and Finance leadership to ensure marketing investments are aligned to pipeline and revenue outcomes
• Team Leadership: Mentor internal team members and external partners, driving adoption of AI-first principles and operational excellence
• Technology Architecture: Serve as the primary owner and architect of the marketing tech stack, including Clay, HubSpot, Salesforce, Revsure, Netline, Breakout.io, 6Sense, UserGems, Nooks, Outreach, Neuron (data enrichments) and more
• Campaign Operations: Oversee execution of campaigns, including events, webinars, and content launches
• Operational Excellence: Maintain system health and compliance, including workflow optimization, data hygiene, email deliverability, and consent management

Director, Marketing Operations

• Own the administration, configuration, and performance of the marketing technology stack, including CRM, marketing automation, email and SMS platforms, website integrations, and analytics tools.
• Ensure systems are properly integrated and architected to support lead management, event marketing, customer engagement, and revenue tracking.
• Oversee system upgrades, enhancements, and technical implementations.
• Maintain documentation of system architecture, workflows, governance standards, and data structures.
• Manage marketing automation architecture, including lead lifecycle stages, scoring models and segmentation logic.
• Oversee attribution framework and performance measurement models including multi-touch attribution and marketing-sourced versus influenced revenue definitions.
• Own marketing data integrity, governance, and compliance with applicable privacy regulations.
• Support the marketing team with audience segmentation for campaign execution.
• Ensure consistent and accurate data flow between marketing platforms, CRM and Snowflake.
• Develop and maintain dashboards and reporting frameworks to measure revenue impact and customer engagement.
• Provide analysis that supports informed decision-making across marketing and leadership teams.
• Establish data quality standards and SLAs for lead routine, campaign execution accuracy and database health.
• Partner with Data/BI teams to support customer 360 initiatives, identify resolution and unified customer data strategy.
• Explore and implement AI-driving segmentation, predictive lead scoring and personalization capabilities to enhance campaign performance.
• Partner with IT on system integrations, API connections, data architecture, and security protocols.
• Identify and implement automation solutions that reduce manual processes and increase operational efficiency.
• Support budgeting and vendor evaluation related to marketing technology investments.
• Ensure appropriate access controls, documentation and audit readiness in alignment with enterprise security and compliance standards.
• Serve as the primary technical point of contact for marketing technology vendors.
• Support implementation timelines, performance reviews, and ongoing platform optimization.
• Train and support marketing team members on tools, processes, and data best practices.

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