Marketing Operations

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations Manager

• Design, build, and optimize marketing automation workflows
• Develop and manage automated customer journeys
• Support the Regional Marketing team with email marketing campaigns
• Ensure data hygiene and compliance with regional privacy regulations
• Coordinate paid media efforts for lead gen
• Track and analyze campaign effectiveness

Regional Marketing Automation Specialist

• Serve as the organization’s HubSpot CRM/Marketing Hub expert and platform administrator.
• Manage governance, permissions, naming conventions, UTM standards, and workflow documentation.
• Work closely with IT/Data Engineering on HubSpot integrations with Snowflake, BayIQ, HITS, scheduling tools, and other data sources.
• Build, optimize, and maintain automated workflows (lead routing, lifecycle nurturing, reactivation, abandoned quotes, post-service follow-up).
• Build and deploy targeted email and SMS campaigns supporting promotions, service reminders, and customer lifecycle engagement.
• Analyze performance data and recommend optimizations to improve outcomes.

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Marketing Operations Manager

Regional Marketing Automation Specialist

CRM & Marketing Automation Manager