Marketing Operations

• Support execution of ABM programs using Demandbase
• Help manage target account lists, segmentation, and campaign deployment
• Partner with Marketing and Sales to activate campaigns across key accounts
• Track and report on account engagement and campaign performance
• Support day-to-day management of marketing systems, including Salesforce, Demandbase, and marketing automation platforms
• Help maintain data quality, campaign tracking, and reporting accuracy
• Assist in improving lead routing, scoring, and lifecycle processes
• Support lead generation and nurturing efforts across channels
• Ensure leads are properly captured, routed, and followed up on
• Partner with Sales to improve lead handoff and conversion
• Support integration of affiliate/partner-driven leads into marketing workflows
• Help ensure consistency in tracking and performance measurement
• Manage and support a Colombia-based team member
• Help build repeatable processes and improve operational efficiency

Manager, Account-Based Marketing – Marketing Operations

• Build and manage end-to-end patient outreach journeys in Braze, driving patient enrollment, engagement, and retention
• Collaborate cross-functionally with data engineering, product and account teams to ensure campaign logic, data fields, and workflows support both business and operational goals
• Monitor performance across engagement, conversion, and retention metrics. Helping translate CRM impact on core business OKRs
• Proactively identify operational challenges and opportunities and support developing the solution in partnership with cross-functional partners
• Maintain CRM infrastructure and integrations, with support from data and engineering
• Act as a technical owner for the lifecycle programs you build, ensuring QA, accurate targeting, and clean reporting
• Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting
• Help define and evolve best-in-class CRM operating procedures, including day-to-day operability and long-term, strategic goals

Manager, Lifecycle Marketing Operations

• Drive the end-to-end execution of multi-channel marketing programs
• Manage email program including list management, drip sequences, and customer communications
• Conceptualize and develop high-impact collateral like eBooks, white papers, and blogs
• Collaborate with Sales and Account Management teams to support webinars and trade shows
• Partner with external agency
• Report critical performance metrics in collaboration with SVP of Growth and Partnerships

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Manager, Account-Based Marketing – Marketing Operations

Manager, Lifecycle Marketing Operations

Marketing Operations Specialist