Marketing Operations

• Build and operationalize a full-funnel pipeline generation and progression model from awareness through expansion, tied directly to revenue and bookings outcomes
• Develop multi-touch attribution models and a single source of truth reporting foundation across the lead-to-opportunity lifecycle
• Define and track KPIs across conversion, velocity, and pipeline source in partnership with RevOps, Marketing, and Finance
• Translate complex data into actionable insights that connect marketing activity to business outcomes
• Own end-to-end lead lifecycle: routing logic, scoring models, rules of engagement between Marketing and Sales, and handoff quality
• Serve as the key integration and escalation point across teams, resolving conflicts and ensuring GTM alignment globally
• Optimize the full marketing technology stack, governing utilization, integration, and ROI across all tools
• Help set-up and execute programs targeting our ICPs, establishing account-level visibility by integrating CRM, marketing automation, and usage data
• Drive data hygiene, enrichment, governance, and operational excellence across the marketing and revenue tech stack
• Audit existing technology investments; retire tools not delivering measurable value; evaluate emerging platforms and AI tools with rigor
• Lead, mentor, and develop a high-performing marketing operations team across analytics, data strategy, orchestration, tech, and email disciplines.

Director of Global Marketing Operations

• Build and manage end-to-end patient outreach journeys in Braze, driving patient enrollment, engagement, and retention
• Collaborate cross-functionally with data engineering, product and account teams to ensure campaign logic, data fields, and workflows support both business and operational goals
• Monitor performance across engagement, conversion, and retention metrics. Helping translate CRM impact on core business OKRs
• Proactively identify operational challenges and opportunities and support developing the solution in partnership with cross-functional partners
• Maintain CRM infrastructure and integrations, with support from data and engineering
• Act as a technical owner for the lifecycle programs you build, ensuring QA, accurate targeting, and clean reporting
• Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting
• Help define and evolve best-in-class CRM operating procedures, including day-to-day operability and long-term, strategic goals

Manager, Lifecycle Marketing Operations

• Drive the end-to-end execution of multi-channel marketing programs
• Manage email program including list management, drip sequences, and customer communications
• Conceptualize and develop high-impact collateral like eBooks, white papers, and blogs
• Collaborate with Sales and Account Management teams to support webinars and trade shows
• Partner with external agency
• Report critical performance metrics in collaboration with SVP of Growth and Partnerships

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Director of Global Marketing Operations

Manager, Lifecycle Marketing Operations

Marketing Operations Specialist