Marketing Operations

• Own paid strategy and performance for our two brands
• Set audience strategy, targeting architecture, and budget allocation
• Drive efficiency improvements through sharper ICP-based audience segmentation
• Run a structured test-and-learn cadence: message variants, offer tests, audience experiments and apply what you learn
• Partner with Brand & Content team on messaging inputs and creative strategy to ensure paid creative and landing page copy are grounded in brand positioning
• Set the strategic direction for CRO across our website
• Ensure web tracking is set up correctly and integrated with paid reporting for clean attribution
• Build and manage AI-enabled marketing workflows and campaign automation
• Work with Marketing Ops to make sure your channels are set up correctly for tracking
• Analyze and optimize performance across your channels and bring performance insights back to the team on a regular cadence
• Collaborate closely with Product Marketing to apply ICP-validated audience segments and improve lead quality

Senior Growth Marketing Manager

• Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility).
• Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.
• Implement marketing tags for new channels and partners to support cross-functional needs.
• Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.
• Build and manage audiences and target segments across marketing channels.
• Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.
• Oversee data governance across systems, ensuring data is current and accurate.
• Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.
• Support lifecycle automation and campaign workflows to improve speed to market.
• Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.
• Serve as the primary project owner of marketing operations projects, driving cross-functional results.
• Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.
• Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution.

Senior Marketing Operations Manager

• This is a fully remote position open to candidates located anywhere in Canada.
• You'll work alongside a global operations team supporting external communications for one of our largest enterprise clients, handling JSON, HTML, and Liquid across 33+ languages.
• This role spans both Zeta Marketing Platform campaign work and proprietary messaging tools.
• You'll be building and executing communications inside a live game ecosystem, where requirements shift fast and deadlines don't move.
• Project Management sets priorities, but they can't triage every fire. You need to read a request, spot the problem, and act without waiting to be told exactly how.

Marketing Operations Specialist, JSON, HTML, Liquid

• Architect, build, QA, and deploy email programs, smart campaigns, and automation workflows in Marketo — operating independently and owning platform decisions end-to-end.
• Own end-to-end email production across promotional, nurture, trigger, and transactional programs — including dynamic content using tokens, snippets, and segmentation-driven content blocks.
• Lead the evolution of the Marketo platform: recommending and implementing changes that improve efficiency, scalability, and deliverability, and maintaining a forward-looking view of what is in-build and upcoming.
• Own daily Marketo operations: system notifications, sync monitoring, queue management, template libraries, list health, suppression logic, and compliance queues (CASL, GDPR, CAN-SPAM).
• Own the QA process for all outbound email: copy, links, UTMs, rendering across clients, dynamic content logic, and audience targeting before every send.
• Contribute to quarterly lifecycle campaign planning — bringing an execution and feasibility lens to program design and helping prioritize the roadmap in partnership with the Senior Manager.
• Own and evolve lifecycle segmentation frameworks in Marketo: behavioral, demographic, engagement-based, and lifecycle stage-based audience definitions that power targeting and dynamic content delivery.
• Own audience validation end-to-end: confirm segment counts, suppress ineligible records, and verify targeting logic before every send.
• Analyze campaign performance data and bring optimization recommendations to the Senior Manager — going beyond reporting to propose what should change and why.
• Own lead scoring model maintenance: ensuring scoring fields are correctly mapped, firing accurately, and reflected in the right segments.
• Lead API connections between Marketo, Salesforce, BigQuery, and Amplitude: proactively monitoring for errors, diagnosing root causes, and coordinating resolution with DevOps.
• Own Marketo–Salesforce sync health: lifecycle stage transitions, lead assignment logic, and field-level accuracy — identifying and resolving misalignments before they affect pipeline.
• Own data quality across Marketo and Salesforce, UTM parameter management, campaign tagging, and attribution tracking to ensure reliable downstream reporting.
• Own documentation of API workflows, field mappings, and integration dependencies — maintaining living documentation that supports troubleshooting and team continuity.
• Use AI tools actively and creatively to accelerate email copy drafting, subject line testing, segmentation analysis, and content iteration — with measurable impact on turnaround time.
• Apply prompt engineering skills to generate on-brand, lifecycle-appropriate content and lead the development of internal AI usage guidelines and prompt libraries for the marketing function.
• Serve as the lifecycle operations authority in cross-functional campaign planning discussions — contributing a strategic and technical perspective, not just an execution update.
• Partner with Content, Design, Sales, and Analytics & Insights to align campaign execution with broader business objectives; represent lifecycle marketing in promotional planning.
• Oversee shared campaign response channels in partnership with Sales and partner teams — managing campaign-specific inquiries (webinar logistics, send timing, audience feedback) while routing non-lifecycle requests to the appropriate team.
• Own and maintain the Marketo SOP in Confluence: process documentation, naming conventions, segmentation logic, API workflows, and change log.

Lifecycle Marketing Operations Manager

• Build and orchestrate journeys: Design, build, and continuously optimize automated journeys in Salesforce Marketing Cloud Journey Builder, translating lifecycle and segmentation plans into reliable, behavior-triggered programs that engage prospects and customers at the right moment across their entire journey
• Engineer audiences and data: Write and maintain the SQL queries, data extensions, and audience logic that power our segmentation and sends—ensuring the right people receive the right message with accurate, well-structured underlying data
• Build and code emails: Develop production-ready emails from the ground up using HTML, CSS, AMPscript, and dynamic content, delivering pixel-accurate, responsive, personalized communications that render flawlessly across clients and devices
• Protect deliverability and sender reputation: Monitor and manage inbox placement, sender reputation, and spam risk across all sends—proactively testing, diagnosing, and resolving issues to keep our communications landing where they should
• Keep the program compliant and audit-ready: Ensure every campaign meets CASL and privacy requirements, maintaining consent integrity, suppression logic, and documentation so the program stays clean, defensible, and audit-ready at all times
• Safeguard platform health: Own the operational health of our marketing automation stack—monitoring data syncs, surfacing issues early, and troubleshooting integration and delivery failures before they affect customers
• Test, measure, and optimize: Design and run A/B and multivariate tests, then analyze campaign performance to refine messaging, timing, and targeting—turning results into a continuous cycle of measurable improvement
• Collaborate across functions: Partner with channel owners, platform experts, data teams, and implementation partners to ensure automation and email execution align with broader marketing strategy and organizational goals
• Other duties as required

Marketing Automation Manager

• You will be standing up the go-to-market (GTM) operating rhythm and building the systems, processes, and performance discipline that enable world-class, brand marketing at scale.
• This role creates clarity and visibility across teams on what’s launching, when, through which channels, and with what dependencies, ensuring coordinated, predictable, high quality execution.
• Partnering across Brand, Creative, Digital, Retail, E-commerce, Product, and Global teams, you ensure campaigns launch cleanly, data is trustworthy, workflows are efficient, and marketing investments are transparent and measurable.
• You bring structure without slowing momentum, creating shared visibility in how work moves, how decisions get made, how tools get used, and how results get understood.

Marketing Operations jobs in Canada

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Senior Growth Marketing Manager

Senior Marketing Operations Manager

Marketing Operations Specialist, JSON, HTML, Liquid

Lifecycle Marketing Operations Manager

Marketing Automation Manager

Manager, Marketing Operations