Marketing Operations

• Build and orchestrate journeys: Design, build, and continuously optimize automated journeys in Salesforce Marketing Cloud Journey Builder, translating lifecycle and segmentation plans into reliable, behavior-triggered programs that engage prospects and customers at the right moment across their entire journey
• Engineer audiences and data: Write and maintain the SQL queries, data extensions, and audience logic that power our segmentation and sends—ensuring the right people receive the right message with accurate, well-structured underlying data
• Build and code emails: Develop production-ready emails from the ground up using HTML, CSS, AMPscript, and dynamic content, delivering pixel-accurate, responsive, personalized communications that render flawlessly across clients and devices
• Protect deliverability and sender reputation: Monitor and manage inbox placement, sender reputation, and spam risk across all sends—proactively testing, diagnosing, and resolving issues to keep our communications landing where they should
• Keep the program compliant and audit-ready: Ensure every campaign meets CASL and privacy requirements, maintaining consent integrity, suppression logic, and documentation so the program stays clean, defensible, and audit-ready at all times
• Safeguard platform health: Own the operational health of our marketing automation stack—monitoring data syncs, surfacing issues early, and troubleshooting integration and delivery failures before they affect customers
• Test, measure, and optimize: Design and run A/B and multivariate tests, then analyze campaign performance to refine messaging, timing, and targeting—turning results into a continuous cycle of measurable improvement
• Collaborate across functions: Partner with channel owners, platform experts, data teams, and implementation partners to ensure automation and email execution align with broader marketing strategy and organizational goals
• Other duties as required

Marketing Automation Manager

• You will be standing up the go-to-market (GTM) operating rhythm and building the systems, processes, and performance discipline that enable world-class, brand marketing at scale.
• This role creates clarity and visibility across teams on what’s launching, when, through which channels, and with what dependencies, ensuring coordinated, predictable, high quality execution.
• Partnering across Brand, Creative, Digital, Retail, E-commerce, Product, and Global teams, you ensure campaigns launch cleanly, data is trustworthy, workflows are efficient, and marketing investments are transparent and measurable.
• You bring structure without slowing momentum, creating shared visibility in how work moves, how decisions get made, how tools get used, and how results get understood.

Manager, Marketing Operations

• Serve as the primary marketing operations owner for the Industrialized Construction & Informed Design portfolio
• Identify and implement AI-enabled automation, segmentation, reporting, or workflow enhancements
• Partner with central Marketing Ops, Sales, and Product Marketing to align tooling, lifecycle definitions, governance, and execution standards
• Design and maintain reliable lead capture, routing, scoring, and lifecycle management frameworks
• Develop and maintain reporting frameworks and dashboards
• Establish campaign tracking, automation, UTM governance, and measurement standards
• Enable rapid experimentation while maintaining governance, compliance, and best practices
• Identify operational gaps and proactively recommend scalable solutions

Marketing Operations Manager

• Support the execution of marketing campaigns across channels, ensuring accurate setup, tracking, and documentation
• Maintain campaign tracking frameworks to ensure consistent reporting
• Partner with Demand Generation to ensure campaigns are measurable and structured for performance analysis
• Maintain and optimize lead lifecycle processes, including lead capture, scoring, routing, and nurture programs
• Ensure clear handoff between Marketing and Sales through defined processes and data consistency
• Monitor funnel performance and identify opportunities to improve conversion rates and lead quality, including progression from MQL to SQL and beyond
• Support marketing attribution and campaign performance analysis across channels
• Track and report on key marketing metrics, including conversion across lifecycle stages (e.g., MQL → SQL → pipeline) and overall pipeline contribution
• Translate performance data into actionable insights for marketing stakeholders
• Administer and optimize Marketo and support marketing use of Salesforce CRM
• Own the administration and optimization of Intercom for customer-facing communications, ensuring it is properly configured to leverage product usage data for precise audience targeting.
• Ensure systems are properly integrated and aligned with marketing workflows
• Support the adoption and optimization of tools such as Gong where relevant to marketing insights
• Build and maintain dashboards and reports to provide visibility into campaign performance, funnel metrics, and marketing KPIs
• Analyze marketing data to identify trends, performance gaps, and opportunities for improvement
• Translate data into clear, actionable insights to support marketing decision-making
• Maintain data quality across marketing systems, including lead and campaign data
• Establish and enforce best practices for data entry, tracking, and reporting
• Support a reliable source of truth for marketing and pipeline data
• Partner closely with Demand Generation, Content Marketing, Product Marketing, Sales, and RevOps teams to align processes and reporting
• Act as a key operational partner to Marketing, supporting campaign execution and performance visibility
• Contribute to initiatives that improve marketing efficiency and pipeline generation.

• Play a pivotal role in shaping our marketing technology strategy
• Manage social media and content
• Administer our websites
• Optimize our marketing automation systems
• Develop and implement a comprehensive marketing technology strategy to maximize business results through digital channels
• Stay up to date with the latest marketing technology platforms and digital trends
• Build, maintain, and optimize online marketing funnels
• Contribute to the research, development and publishing of content across digital channels
• Support the strategic direction of the organization by publishing relevant content to digital channels
• Research consumer trends and online/digital communications effectiveness
• Work with the marketing team to enhance the content and functionality of the external website
• Administers Coastal Community’s marketing technology platforms

Marketing Technology Specialist

• Own the daily operations within our Marketo instance. This includes building and launching email marketing programs, managing manual list uploads, and maintaining automated nurturing flows.
• You are the guardian of the lead funnel. You will communicate with Sales and SDR teams daily to ensure immediate follow-ups on high-intent inbound leads, including Demo Requests, tradeshow booth visits, and webinar registrations.
• Actively monitor inbound lead flow to identify and fix leads that didn't route as expected (e.g., LeanData errors or sync gaps). You will ensure data completeness for all inbound leads before they reach Sales.
• Maintain database health and strict consent compliance (CASL/GDPR). You will manage UTM parameters and ensure they are accurately captured on all web forms and synced to the CRM.
• Create and maintain landing pages on Builder.io and web forms on Marketo, ensuring all tracking codes and UTM sources are functioning perfectly.
• Take ownership of the marketing team’s Asana dashboard. You’ll set up tasks, manage timelines, and ensure the team stays organized and hits deadlines.
• Assist with manual report building, list creation, and the implementation of internal AI workflows to streamline repetitive operations.

Marketing Operations Specialist

• Build, test, and launch campaigns supporting outbound sales, lead engagement, and client communication
• Turn rough ideas, notes, or internal content into launch-ready campaigns quickly
• Maintain a consistent cadence of outbound marketing activity across email and LinkedIn Newsletters (existing client)
• Own the creation and distribution of our quarterly newsletter
• Ensure content is clear, relevant, and visually polished
• Continuously improve engagement and readability
• Build and manage multi-step journeys using Journey Builder
• Use Automation Studio and Content Builder to support campaign execution
• Create and maintain reusable templates to improve speed and consistency
• Support LinkedIn and email-based outreach campaigns in partnership with sales
• Build and manage multi-touch sequences across platforms (email + LinkedIn touchpoints)
• Work with tools such as: Salesforce Marketing Cloud
• Coordinate pre-event organization and logistics for major trade shows and events, working with design and sales teams
• Design and launch automated lead nurturing sequences in Salesforce Marketing Cloud for event attendees and booth visitors.
• Execute timely post-event follow-up strategies, including BDR outreach and campaign tracking, to ensure clean lead-to-opportunity conversion
• Manage audience segmentation, data extensions, and suppression logic
• Ensure the right message reaches the right audience at the right time
• Maintain clean, organized marketing data aligned with Salesforce CRM
• Act as the visual filter for all outbound marketing
• Produce clean, professional email layouts with strong hierarchy and calls to action
• Ensure all campaigns are mobile-friendly and aligned with YOVU branding
• Track campaign performance (open rates, CTR, engagement, conversions)
• Monitor outreach effectiveness across both email and LinkedIn channels
• Provide clear, practical insights on what’s working and what’s not
• Continuously improve templates, targeting, and messaging
• Own final QA before launch: links, formatting, personalization fields, segmentation logic
• Ensure campaigns go out clean, accurate, and error-free

Campaign & Marketing Automation Manager

• Manage our global marketing automation solution and technology stack
• Help ensure that the tools and systems used by the global Marketing team run smoothly
• Maintain database health; executing email and nurture programs
• Processing and accelerating leads; supporting campaign setup and tracking
• Contributing to marketing reporting and KPI monitoring
• Implement new tools and processes, ensure proper documentation and training materials are in place
• Monitor existing systems to identify and resolve issues
• Enable modern marketing at scale by helping activate, integrate, and optimize technology, workflows, and best practices

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