Lifecycle Marketing Operations Manager

Fresh Tracks Canada

Lifecycle Marketing Operations Manager managing Marketo platform infrastructure at Fresh Tracks Canada. Driving lifecycle execution and collaborating across teams to enhance marketing effectiveness.

Posted 6/28/2026full-timeVancouver • 🇨🇦 CanadaMid-LevelSenior💰 CA$85,000 - CA$100,000 per yearWebsite

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Architect, build, QA, and deploy email programs, smart campaigns, and automation workflows in Marketo — operating independently and owning platform decisions end-to-end.
Own end-to-end email production across promotional, nurture, trigger, and transactional programs — including dynamic content using tokens, snippets, and segmentation-driven content blocks.
Lead the evolution of the Marketo platform: recommending and implementing changes that improve efficiency, scalability, and deliverability, and maintaining a forward-looking view of what is in-build and upcoming.
Own daily Marketo operations: system notifications, sync monitoring, queue management, template libraries, list health, suppression logic, and compliance queues (CASL, GDPR, CAN-SPAM).
Own the QA process for all outbound email: copy, links, UTMs, rendering across clients, dynamic content logic, and audience targeting before every send.
Contribute to quarterly lifecycle campaign planning — bringing an execution and feasibility lens to program design and helping prioritize the roadmap in partnership with the Senior Manager.
Own and evolve lifecycle segmentation frameworks in Marketo: behavioral, demographic, engagement-based, and lifecycle stage-based audience definitions that power targeting and dynamic content delivery.
Own audience validation end-to-end: confirm segment counts, suppress ineligible records, and verify targeting logic before every send.
Analyze campaign performance data and bring optimization recommendations to the Senior Manager — going beyond reporting to propose what should change and why.
Own lead scoring model maintenance: ensuring scoring fields are correctly mapped, firing accurately, and reflected in the right segments.
Lead API connections between Marketo, Salesforce, BigQuery, and Amplitude: proactively monitoring for errors, diagnosing root causes, and coordinating resolution with DevOps.
Own Marketo–Salesforce sync health: lifecycle stage transitions, lead assignment logic, and field-level accuracy — identifying and resolving misalignments before they affect pipeline.
Own data quality across Marketo and Salesforce, UTM parameter management, campaign tagging, and attribution tracking to ensure reliable downstream reporting.
Own documentation of API workflows, field mappings, and integration dependencies — maintaining living documentation that supports troubleshooting and team continuity.
Use AI tools actively and creatively to accelerate email copy drafting, subject line testing, segmentation analysis, and content iteration — with measurable impact on turnaround time.
Apply prompt engineering skills to generate on-brand, lifecycle-appropriate content and lead the development of internal AI usage guidelines and prompt libraries for the marketing function.
Serve as the lifecycle operations authority in cross-functional campaign planning discussions — contributing a strategic and technical perspective, not just an execution update.
Partner with Content, Design, Sales, and Analytics & Insights to align campaign execution with broader business objectives; represent lifecycle marketing in promotional planning.
Oversee shared campaign response channels in partnership with Sales and partner teams — managing campaign-specific inquiries (webinar logistics, send timing, audience feedback) while routing non-lifecycle requests to the appropriate team.
Own and maintain the Marketo SOP in Confluence: process documentation, naming conventions, segmentation logic, API workflows, and change log.

Requirements

What you’ll need

5–7 years of experience in a marketing operations, lifecycle marketing, or CRM-focused role, with demonstrated progression in platform ownership and strategic contribution.
Deep, hands-on Marketo proficiency — must be able to independently architect, build, and optimize smart campaigns, segmentation frameworks, dynamic content, and automation logic.
Demonstrated experience owning and evolving audience segmentation in Marketo: behavioral triggers, lifecycle stage logic, engagement scoring, and suppression rules.
Strong working knowledge of API and integration management: maintaining connections, diagnosing sync errors, and leading new integration builds with technical partners.
Deep working knowledge of Marketo–Salesforce integration: sync logic, field mapping, lifecycle stage management.
Demonstrated experience using AI tools (e.g., Claude, ChatGPT, or similar) in a professional marketing context to improve output quality and speed.
Strong data literacy: comfortable pulling reports, reading campaign metrics, and turning performance data into actionable recommendations.
Proficient in basic HTML for email formatting and troubleshooting rendering issues.
Excellent attention to detail with a track record of owning QA in high-volume email environments.
Ability to manage multiple concurrent campaigns, self-prioritize, and surface capacity or dependency risks proactively.

Benefits

Comp & perks

3 weeks vacation (4 weeks after your first year)
Extended health benefits package
Applauz Recognition
Comprehensive employee assistance program
Paid anniversary day off
"Pawternity leave" days for your new furry family members
Great working hours
Friendly and fun team environment with company celebrations and social events
Access to Canadian travel industry discounts!
DE&I initiatives and events
Community (volunteer) Hours
Social Clubs including Book Club & Fitness Club
Paid Maternity & Parental leave
Paid Pregnancy loss leave

ATS Keywords

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Hard Skills & Tools

Email Campaign ArchitectureDynamic Content CreationSegmentation Framework DevelopmentHTML ProficiencyLead Scoring Model Maintenance

Soft Skills

Attention to DetailSelf-PrioritizationCross-Functional Collaboration