Fresh Tracks Canada

Director

• Lead Fresh Tracks' inventory management strategy across accommodations, rail, sightseeing, transportation, and other travel products — owning both the strategy and its execution.
• Drive inventory forecasting, allocation planning, and optimization to maximize availability, utilization, profitability, and customer experience.
• Partner with the VP, Product to execute seasonal inventory strategies and align inventory decisions with commercial priorities.
• Build strong relationships with supplier partners to secure inventory availability, resolve operational challenges, and improve supplier performance.
• Collaborate with Product Managers, Pricing and Revenue Management, Marketing, Sales, Finance, and Customer Experience to ensure inventory decisions support broader business objectives.
• Develop inventory reporting, dashboards, and KPIs that improve visibility and enable data-driven decision making across the organization.
• Monitor booking trends, inventory utilization, supplier performance, and demand forecasts — proactively identifying risks and opportunities.
• Lead inventory planning for new products, seasonal launches, and key business initiatives.
• Identify and drive continuous improvement opportunities across inventory processes, workflows, and system capabilities.
• Lead, coach, and develop the Inventory Management team, fostering a culture of accountability, collaboration, and continuous improvement.

Director, Inventory Management

Marketing Operations

• Architect, build, QA, and deploy email programs, smart campaigns, and automation workflows in Marketo — operating independently and owning platform decisions end-to-end.
• Own end-to-end email production across promotional, nurture, trigger, and transactional programs — including dynamic content using tokens, snippets, and segmentation-driven content blocks.
• Lead the evolution of the Marketo platform: recommending and implementing changes that improve efficiency, scalability, and deliverability, and maintaining a forward-looking view of what is in-build and upcoming.
• Own daily Marketo operations: system notifications, sync monitoring, queue management, template libraries, list health, suppression logic, and compliance queues (CASL, GDPR, CAN-SPAM).
• Own the QA process for all outbound email: copy, links, UTMs, rendering across clients, dynamic content logic, and audience targeting before every send.
• Contribute to quarterly lifecycle campaign planning — bringing an execution and feasibility lens to program design and helping prioritize the roadmap in partnership with the Senior Manager.
• Own and evolve lifecycle segmentation frameworks in Marketo: behavioral, demographic, engagement-based, and lifecycle stage-based audience definitions that power targeting and dynamic content delivery.
• Own audience validation end-to-end: confirm segment counts, suppress ineligible records, and verify targeting logic before every send.
• Analyze campaign performance data and bring optimization recommendations to the Senior Manager — going beyond reporting to propose what should change and why.
• Own lead scoring model maintenance: ensuring scoring fields are correctly mapped, firing accurately, and reflected in the right segments.
• Lead API connections between Marketo, Salesforce, BigQuery, and Amplitude: proactively monitoring for errors, diagnosing root causes, and coordinating resolution with DevOps.
• Own Marketo–Salesforce sync health: lifecycle stage transitions, lead assignment logic, and field-level accuracy — identifying and resolving misalignments before they affect pipeline.
• Own data quality across Marketo and Salesforce, UTM parameter management, campaign tagging, and attribution tracking to ensure reliable downstream reporting.
• Own documentation of API workflows, field mappings, and integration dependencies — maintaining living documentation that supports troubleshooting and team continuity.
• Use AI tools actively and creatively to accelerate email copy drafting, subject line testing, segmentation analysis, and content iteration — with measurable impact on turnaround time.
• Apply prompt engineering skills to generate on-brand, lifecycle-appropriate content and lead the development of internal AI usage guidelines and prompt libraries for the marketing function.
• Serve as the lifecycle operations authority in cross-functional campaign planning discussions — contributing a strategic and technical perspective, not just an execution update.
• Partner with Content, Design, Sales, and Analytics & Insights to align campaign execution with broader business objectives; represent lifecycle marketing in promotional planning.
• Oversee shared campaign response channels in partnership with Sales and partner teams — managing campaign-specific inquiries (webinar logistics, send timing, audience feedback) while routing non-lifecycle requests to the appropriate team.
• Own and maintain the Marketo SOP in Confluence: process documentation, naming conventions, segmentation logic, API workflows, and change log.

Director, Inventory Management

Lifecycle Marketing Operations Manager