Fresh Tracks Canada

Full-stack Engineer

• Own the architecture of our core systems – websites, APIs, personalization layer, and internal tools.
• Break down projects into well-scoped tickets, prioritize tech work, and maintain a clean backlog.
• Act as a product owner proxy by clarifying requirements, writing specs, and communicating with stakeholders.
• Support delivery through robust CI/CD (Cloud Run, Cloud Build) and coordinate deployments.
• Conduct code reviews and participate in QA and production release processes.
• Mentor developers, guide implementation, and help resolve blockers.
• Bring humility — know when to ask questions and how to find the right answers collaboratively.

Software Architect

• Lead, mentor, and grow a hybrid team of in-house and offshore full-stack engineers.
• Provide technical and strategic guidance while maintaining a collaborative, inclusive culture.
• Code daily as an active contributor - taking on feature development, code reviews, debugging, and technical problem-solving.
• Drive backend and frontend execution, aligning with organizational and business goals.
• Champion engineering best practices in code quality, testing, CI/CD, and maintainability.
• Guide system design decisions, ensuring solutions are scalable, reliable, and aligned with long-term architecture.
• Introduce and scale AI code generation tools (e.g., Copilot, Code Whisperer, Claude) to improve developer productivity.
• Identify opportunities to apply machine learning for business workflows, analytics, or customer-facing features.
• Manage communication and coordination with offshore teams, ensuring clarity, accountability, and delivery alignment.
• Partner with Product and QA to ensure testable requirements and high-quality releases.
• Facilitate Agile ceremonies (planning, stand-ups, retrospectives) and report on sprint/release readiness.

Technical Lead, Software Development

Copywriter

• Write website copy for new and existing pages, ensuring clarity, brand alignment, and conversion optimization (e.g., call-to-action messaging, landing pages).
• Produce SEO-focused blog posts: integrate search keywords, EEAT principles, semantic SEO, and conversion best practices into copy.
• Craft email campaigns that convert—ranging from promotional blasts to nurture series.
• Support content strategy development, contributing ideas aligned with marketing goals and nurturing the brand voice.
• Collaborate across teams—designers, email, SEO, and marketing—to ensure copy and visuals are cohesive.
• Edit, proof, and ensure consistency in tone, messaging, and brand voice across all deliverables.
• Monitor performance, iterating copy elements like subject lines, headlines, and CTAs based on A/B testing and analytics.
• Stay updated with travel industry trends, digital marketing practices, and competitive messaging.

Software Architect

Technical Lead, Software Development

Marketing & Conversion Copywriter

Software Architect