Senior Growth Marketing Manager

Push Operations

Senior Growth Marketing Manager at Push Operations, focusing on growth marketing for B2B SaaS. Overseeing paid acquisition strategy and managing web conversion efforts in a remote-friendly work environment.

Posted 7/22/2026full-timeCalgary • 🇨🇦 CanadaSenior💰 CA$110,000 - CA$120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing and demand generation, with a strong focus on paid acquisition strategies and web conversion optimization. Proficient in leveraging data-driven insights and AI tools to enhance campaign performance and audience targeting.

Highest-signal resume keywords

Growth MarketingPaid AcquisitionWeb Conversion StrategyAudience SegmentationAI-Enabled Marketing Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance AnalysisBudget ManagementCRO StrategyCampaign AutomationData-Driven Decision Making

Soft Skills

Player-Coach LeadershipCollaborationClear Communication

Tools & Technologies

Web TrackingMarketing Automation ToolsAI Tools

Industry Keywords

B2B SaaSICP-Based SegmentationDemand Generation

About the role

Key responsibilities & impact

Own paid strategy and performance for our two brands
Set audience strategy, targeting architecture, and budget allocation
Drive efficiency improvements through sharper ICP-based audience segmentation
Run a structured test-and-learn cadence: message variants, offer tests, audience experiments and apply what you learn
Partner with Brand & Content team on messaging inputs and creative strategy to ensure paid creative and landing page copy are grounded in brand positioning
Set the strategic direction for CRO across our website
Ensure web tracking is set up correctly and integrated with paid reporting for clean attribution
Build and manage AI-enabled marketing workflows and campaign automation
Work with Marketing Ops to make sure your channels are set up correctly for tracking
Analyze and optimize performance across your channels and bring performance insights back to the team on a regular cadence
Collaborate closely with Product Marketing to apply ICP-validated audience segments and improve lead quality

Requirements

What you’ll need

5+ years in growth marketing, demand generation, or paid acquisition at a B2B SaaS company; you've owned channel performance and pipeline numbers, not just run campaigns
You've managed paid programs with real budget responsibility. You know what good targeting looks like and you've built it from scratch or fixed it when it wasn't working
Experience managing or influencing web conversion strategy; you understand how paid and landing page performance connect
You're comfortable as a player-coach: managing two direct reports while staying hands-on yourself
You think in systems: automation, workflows, experimentation. and you build things that get better over time
You use data to make decisions and communicate them clearly to sales and cross-functional partners
You actively use AI tools to work faster and smarter, this isn't a nice-to-have for us, it's how we operate.

Benefits

Comp & perks

Do what you love! It's the key to happiness.
Grow Yourself. We want to see you win in all areas.
Make an Impact. At Push, we believe everyone is born a genius.