Marketing Automation Manager

Embark Student Corp.

Marketing Automation Manager managing digital marketing automation in Salesforce Marketing Cloud. Collaborating across teams to optimize customer lifecycle journeys and email campaigns.

Posted 6/8/2026full-timeMississauga • 🇨🇦 CanadaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Build and orchestrate journeys: Design, build, and continuously optimize automated journeys in Salesforce Marketing Cloud Journey Builder, translating lifecycle and segmentation plans into reliable, behavior-triggered programs that engage prospects and customers at the right moment across their entire journey
Engineer audiences and data: Write and maintain the SQL queries, data extensions, and audience logic that power our segmentation and sends—ensuring the right people receive the right message with accurate, well-structured underlying data
Build and code emails: Develop production-ready emails from the ground up using HTML, CSS, AMPscript, and dynamic content, delivering pixel-accurate, responsive, personalized communications that render flawlessly across clients and devices
Protect deliverability and sender reputation: Monitor and manage inbox placement, sender reputation, and spam risk across all sends—proactively testing, diagnosing, and resolving issues to keep our communications landing where they should
Keep the program compliant and audit-ready: Ensure every campaign meets CASL and privacy requirements, maintaining consent integrity, suppression logic, and documentation so the program stays clean, defensible, and audit-ready at all times
Safeguard platform health: Own the operational health of our marketing automation stack—monitoring data syncs, surfacing issues early, and troubleshooting integration and delivery failures before they affect customers
Test, measure, and optimize: Design and run A/B and multivariate tests, then analyze campaign performance to refine messaging, timing, and targeting—turning results into a continuous cycle of measurable improvement
Collaborate across functions: Partner with channel owners, platform experts, data teams, and implementation partners to ensure automation and email execution align with broader marketing strategy and organizational goals
Other duties as required

Requirements

What you’ll need

5–7 years of hands-on experience in marketing automation, email marketing and CRM, with a proven track record of building and operating sophisticated programs in Salesforce Marketing Cloud
Deep, demonstrated technical expertise across the SFMC stack—Email Studio, Content Builder, Journey Builder, and Automation Studio—with the ability to architect and build automated, behavior-triggered journeys end to end
Strong, practical SQL skills for building and maintaining data extensions, audience queries, and segmentation logic
Proven hand-coding ability in HTML and CSS, plus working fluency in AMPscript and dynamic content to build responsive, personalized emails that render flawlessly across clients and devices
Experience monitoring and managing deliverability—using diagnostic and inbox-placement tools to protect sender reputation, minimize spam risk, and resolve delivery issues
Solid analytical skills, with proficiency in Google Analytics and campaign reporting, and the ability to turn performance data into testing and optimization decisions
Working knowledge of CASL and privacy requirements, with a track record of keeping email programs compliant and audit-ready
A meticulous, detail-oriented builder's mindset, with strong project management skills and the ability to manage multiple campaigns under tight deadlines
Strong collaborator who works effectively with channel owners, data teams, and implementation partners, and can translate technical concepts for non-technical audiences
University degree in Marketing, Business, Analytics, or a related field—or an equivalent combination of education and experience
Experience in financial services or another regulated industry considered an asset
Salesforce Marketing Cloud certifications (Administrator and/or Email Specialist) considered an asset

Benefits

Comp & perks

Flexible Ways of Working: Design your workday around what matters most. With flexible hours, you can balance work with all the other important things in life. And, with our Remote Work Arrangement, you can work from anywhere in the world for part of the year—whether that’s a beach in Bali or your cozy cabin in Muskoka.
Health & Wellbeing Support: Your wellbeing is our priority. Enjoy fitness reimbursements, paramedical coverage, and a generous health spending account. Recharge with Embark Wellness Days and wellness-focused afternoons, and access extended mental health support whenever you need it.
Career Development That Moves You Forward: Fuel your growth with funding for courses, certifications, and conferences. Explore new horizons through job rotations and secondments, and benefit from ongoing coaching and personalized development planning that keeps your career moving. At Embark, people stick around for the long-haul.
RESP Matching — Because Futures Matter: We don’t just talk about education—we invest in it. On top of RRSP matching, you’ll receive RESP matching to help your loved ones pursue their post-secondary dreams.
Fun Is Part of the Job: We take fun seriously. From themed parties and surprise treat days to team socials that actually make you want to show up, we create moments that spark joy, build connection, and make work feel like more than just work.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Salesforce Marketing CloudSQLHTMLCSSAMPscriptdata extensionsemail marketingA/B testingmultivariate testingGoogle Analytics

Soft Skills

project managementcollaborationanalytical skillsdetail-orientedcommunicationproblem-solvingtime managementadaptabilitycreativitystrategic thinking

Certifications

Salesforce Marketing Cloud AdministratorSalesforce Marketing Cloud Email Specialist