Embark Student Corp.

Content Marketing Manager

• Plan, write, edit, and publish high-quality content for digital channels including websites, email, blogs, social media, and integrated marketing campaigns
• Manage day-to-day social media content execution, including content planning, publishing, optimization, and performance tracking across priority platforms
• Maintain and update content and social calendars to align with product launches, seasonal moments, PR initiatives, and marketing strategies
• Optimize content for SEO and AEO (Answer Engine Optimization), ensuring content is structured to perform in traditional search as well as AI-powered and conversational search experiences (e.g., featured snippets, FAQs, generative search results)
• Conduct content audits and ensure consistency in brand voice, tone, and messaging across all channels
• Repurpose and adapt content into multiple formats (e.g., blog to social posts, PR coverage to web and social content, long-form to short-form assets)
• Use analytics and platform insights to track content and social performance, identify trends, and recommend optimizations
• Support content strategy development and ideation based on data, audience insights, and emerging industry trends
• Act as a liaison with the PR agency, supporting content coordination by:
• Providing briefs, background materials, and brand context
• Reviewing press materials for accuracy and brand alignment
• Amplifying earned media across owned channels (web, email, social)
• Collaborate with designers, internal stakeholders, and external writers or vendors as needed
• Stay up to date on content, social, SEO/AEO, and PR best practices, platform changes, and competitor activity
• Ensure all content meets editorial standards, accuracy, compliance, and accessibility guidelines

Content Specialist