Embark Student Corp.

Marketing Operations

• Build and orchestrate journeys: Design, build, and continuously optimize automated journeys in Salesforce Marketing Cloud Journey Builder, translating lifecycle and segmentation plans into reliable, behavior-triggered programs that engage prospects and customers at the right moment across their entire journey
• Engineer audiences and data: Write and maintain the SQL queries, data extensions, and audience logic that power our segmentation and sends—ensuring the right people receive the right message with accurate, well-structured underlying data
• Build and code emails: Develop production-ready emails from the ground up using HTML, CSS, AMPscript, and dynamic content, delivering pixel-accurate, responsive, personalized communications that render flawlessly across clients and devices
• Protect deliverability and sender reputation: Monitor and manage inbox placement, sender reputation, and spam risk across all sends—proactively testing, diagnosing, and resolving issues to keep our communications landing where they should
• Keep the program compliant and audit-ready: Ensure every campaign meets CASL and privacy requirements, maintaining consent integrity, suppression logic, and documentation so the program stays clean, defensible, and audit-ready at all times
• Safeguard platform health: Own the operational health of our marketing automation stack—monitoring data syncs, surfacing issues early, and troubleshooting integration and delivery failures before they affect customers
• Test, measure, and optimize: Design and run A/B and multivariate tests, then analyze campaign performance to refine messaging, timing, and targeting—turning results into a continuous cycle of measurable improvement
• Collaborate across functions: Partner with channel owners, platform experts, data teams, and implementation partners to ensure automation and email execution align with broader marketing strategy and organizational goals
• Other duties as required

Marketing Automation Manager