Marketing

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• The Retention Marketing Coordinator is responsible for the day to day execution of Stio's retention marketing programs across email, SMS, and other supporting channels.
• Build, QA, schedule, and deploy email and SMS campaigns in Klaviyo across the full retention calendar.
• Maintain and optimize automated lifecycle flows including welcome, post-purchase, win-back, and browse abandonment and more.
• Manage segmentation lists and dynamic audiences within Klaviyo to ensure accurate targeting.
• Conduct pre-send QA including rendering checks, link testing, and segment validation.
• Support A/B test setup, monitoring, and results documentation.
• Partner with Creative and Brand teams to develop campaign assets that are on-brand, audience-relevant, and built to perform.
• Pull and compile weekly and monthly performance reports across email and SMS (open rate, CTR, conversion, revenue, unsubscribe rate).
• Monitor Klaviyo flow and campaign performance and flag anomalies or opportunities.
• Support cross-channel reporting using GA4 and Excel, including cohort and segment-level analysis.
• Assist in building and maintaining retention dashboards and performance trackers.
• Coordinate campaign briefs and asset trafficking between retention, creative, and brand teams.
• Support catalog and other paid remarketing initiatives with audience builds and list pulls.
• Maintain the retention marketing calendar and ensure accurate in-platform scheduling.
• Contribute to cross-channel retention initiatives including catalog, paid remarketing, and affiliate, understanding how email and SMS fit within and support the broader buyer marketing ecosystem.
• Support the execution of incrementality and A/B tests across email and SMS.
• Document test setups, results, and learnings in a structured testing log.
• Identify opportunities to improve flow logic, segmentation, and send cadence based on performance data.

Retention Marketing Coordinator

• Serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations
• Work directly with Franchise Owners to build effective annual marketing plans
• Make smart use of required local marketing investment and execute programs that drive enrollment growth
• Consult Franchise Owners on local marketing investment allocation across various channels
• Review and approve annual and ongoing local marketing plans to ensure alignment with brand expectations
• Monitor marketing spend pacing and proactively address compliance issues
• Deliver seasonal recommendations and resources to keep Franchise Owners informed
• Ensure local marketing activity meets brand standards and franchise agreement requirements
• Build strong, trusted relationships with Franchise Owners through regular engagement
• Gather and share field feedback with the broader marketing team

Field Marketing Manager

• Serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise school locations.
• Provide advanced strategic guidance to Franchise Owners, elevate the quality and consistency of local marketing execution, and help drive enrollment growth across your region.
• Combine deep marketing expertise, consultative partnership, and operational leadership to strengthen franchise performance, ensure brand compliance, and improve the overall effectiveness of the Local School Marketing function.
• Manage assigned Field Marketing Manager for their region and provide guidance and mentorship to team members.
• Ensure local marketing activity across the region meets brand standards, approved channel guidelines, and franchise agreement requirements.
• Monitor local marketing performance across the regional portfolio, identifying high-performing schools worth spotlighting and underperforming schools needing intervention.

Senior Manager, Field Marketing

• Build and maintain an engaging, thoughtful membership experience from application to renewal that supports a mission-ready membership base.
• Establish a structured, repeatable member journey with defined touchpoints and expectations.
• Identify and address gaps in the member experience to improve engagement and retention.
• Develop and implement membership-related campaigns for the full year, supporting our customer Statement of Works (SOWs) and expressed member needs.
• Work with the Creative team to develop engaging content and nurture campaigns to encourage new member registration.
• Define target segments and outreach strategies to drive intentional membership growth.
• Plan and deliver member-centric virtual and in-person events from concept through execution.
• Manage and optimize the membership portal, website, and networking platforms to increase engagement and improve the user experience.
• Collaborate with the Member Admin to map, clean up, and manage workflows and data integrations across the portal and CRM systems.
• Ensure data accuracy and integrity to support reporting, communication, and decision-making.
• Report on member success initiatives and improvement plans/roadmaps.
• Continuously collect member feedback via surveys and other interactions.
• Act as a front-facing NSTXL representative at tradeshows, member meetings, and industry events.
• Collaborate with all marketing teams to host quarterly in-person member engagement and networking events.
• Drive accountability and alignment across teams supporting the membership experience.
• Manage membership projects and deadlines using tools such as Monday.com, Outlook, content calendars, and other project management software.
• Serve as a primary point of contact and a face of NSTXL to members, delivering white-glove service and ensuring a high-quality member experience.
• Proactively engage members to understand needs, identify challenges, and connect them with relevant NSTXL resources and opportunities.

Marketing Specialist – Membership

• Collaborate with internal partners to understand their challenges and project requirements
• Use insights to adapt and support student/prospect communications, with a focus on optimizing the student experience through relevance and personalization
• Ensure the compatibility of applicable components for efficient operation and seamless integration within the marketing tech stack
• Review marketing systems and operations to identify opportunities for improvement, and contribute to enhancements that support efficiency and streamlined daily work
• Advance previously identified marketing automation initiatives, prioritizing work that improves student engagement and success
• Apply hands-on experience in Journey development, automations, and SQL
• Offer technical support and promote a cooperative environment toward the successful completion of projects
• Verify and test the scalability and longevity of solutions, using an approach focused on identifying and addressing potential issues early
• Monitor solutions and perform necessary maintenance operations for any related solutions
• Document operationalization instructions, design specifications, and other related information
• Maintain comprehensive records to support effective future reference and knowledge transfer
• Foster learning and growth within the team
• Stay up to date with industry trends and developments, to help promote a culture of learning and innovation within the team
• Improve the student experience through the strategic use of marketing technology and engagement strategies
• Manage continued adoption of Marketing Cloud and other tools within our marketing technology stack, ensuring that the platform remains an important tool in the marketing strategy
• Attendance, punctuality, and reliability are essential functions of this role

Marketing Technology Automation Manager

• Define and lead an integrated, enterprise-wide marketing strategy aligned to CLEAResult’s growth, revenue, brand, and market-expansion objectives.
• Serve as the senior marketing advisor to the Chief Growth Officer, executive leadership, and business unit leaders.
• Translate corporate strategy into clear marketing priorities, roadmaps, and investment plans across all marketing disciplines.
• Establish marketing as a core growth engine, directly influencing pipeline, revenue, client retention, and market perception.
• Build and lead a center of marketing excellence that sets standards, best practices, and scalable operating models across the company.
• Own and evolve the CLEAResult brand, ensuring a clear, differentiated, and compelling market position across all audiences.
• Lead corporate marketing and corporate communications, including executive communications, thought leadership, public relations, and media strategy.
• Act as a brand ambassador for CLEAResult at industry events, conferences, client engagements, and media opportunities.
• Lead client and customer communications strategies that strengthen relationships, demonstrate value, and support long-term retention and growth.
• Own enterprise digital marketing strategy, including web, SEO, paid media, email, marketing automation, webinars, and virtual events.
• Establish a robust marketing analytics and insights framework to guide decision-making and continuous optimization.
• Build, lead, and scale a high-performing, cross-functional marketing organization spanning corporate marketing, communications, brand, digital, demand generation, product/solution marketing, events, and client marketing.

Vice President, Marketing

• Develop and implement retention-focused lifecycle strategies and campaigns that increase repeat purchase rate, reduce churn, and grow customer lifetime value.
• Identify lifecycle gaps and customer drop-off points, build customer journey maps, and use behavioral data to develop strategies that increase repeat purchase, strengthen loyalty, and support long-term customer retention.
• Own the day-to-day management and optimization of retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
• Support key acquisition-adjacent lifecycle touchpoints, including opt-ins, welcome flows, and abandoned cart programs, ensuring they contribute to long-term customer value.
• Develop post-purchase education strategies that help customers use products successfully, stay engaged, and better understand the value of the brand and its products.
• Design, build, and optimize email templates and lifecycle campaigns, ensuring visually impactful, brand-consistent communications and strong deliverability across the customer journey.
• Implement advanced customer segmentation, personalization, and dynamic content strategies to deliver targeted, relevant messaging that improves engagement, retention, and lifetime value.
• Design and execute strategic A/B tests across lifecycle programs and proactively implement optimizations based on performance data, customer behavior, and industry best practices.
• Own and maintain the retention dashboard, monitor and analyze key performance metrics, including open rates, click-through rates, conversion rates, revenue, retention, and lifetime value, and proactively bring forward insights and recommendations to improve performance.
• Actively monitor and optimize deliverability, inbox placement, and subscriber health to protect channel performance and maximize reach.
• Stay current with lifecycle and email marketing trends, proactively recommending new tools, technologies, and strategies to improve performance and customer experience.
• Collaborate cross-functionally with Customer Experience, Product, E-commerce, Subscription, and Creative teams to improve retention outcomes and strengthen the overall customer journey.

Retention & Lifecycle Marketing Manager

• Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives.
• Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing).
• Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships.
• Refine the brand story and ensure consistent messaging across all channels and customer touchpoints.
• Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation.
• Equip sales teams with the tools, content, and insights needed to close deals effectively.
• Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts.
• Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals.

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