Marketing

• Trade marketing execution: Coordinate and execute Agency marketing initiatives across regions, keeping them aligned with brand and commercial objectives. Drive agency branding, including shop signage and in-shop visibility materials, and deliver on-ground activity such as shop activations, roadshows and localised promotions, including new shop openings and relaunches.
• Agent and community engagement: Work with Regional Teams, Grandmasters and Master Agents to deepen grassroots engagement and build trust across the network.
• Product go to market: Support the planning and execution of GTM launches across the Agency channel. Partner with Product, Marketing, Operations and Regional Teams to turn GTM plans into field-ready execution, and coordinate agent-facing communications, training materials and in-shop assets so that launches land on time and drive adoption at shop level.
• Creative and design support: Design trade marketing materials including posters, flyers, banners, activation creatives and basic digital assets, using tools such as Canva, and adapt centrally developed assets for local and regional execution.
• Performance, insight and reporting: Track and report on the effectiveness of activations and campaigns, monitor execution quality in the field, and feed insight from agents and Regional Teams back to Product and Marketing to shape future campaigns. Maintain accurate records of materials, activations and regional deployments.
• Cross-functional collaboration: Work with central Marketing to protect brand consistency, and partner with Operations and Regional Teams so that marketing activity supports commercial goals such as stakes growth and agent retention.

Trade Marketing Specialist – Agency

• Build, launch, and manage paid campaigns across Meta Ads (Facebook and Instagram) for all three brands
• Manage Google Ads campaigns and maintain Google Merchant Center product feed health
• Execute campaigns across multiple objectives: awareness, traffic, conversions, and retargeting
• Apply incremental budget scaling rather than aggressive jumps that destabilize delivery
• Provide direction on ad creative based on performance data, not personal preference
• Provide regular performance reporting in plain language, not just raw platform metrics

Digital Media Buyer

• Own performance across your territory and maintain strong retailer relationships
• Plan visits to retailers, build strong business relationships, and monitor contract compliance
• Implement regional/district activities to achieve national objectives
• Meet market demand by maintaining inventory levels and hitting brand distribution targets
• Work on special projects with trade marketing account representatives

Trade Marketing Representative

• Make Duolingo a culturally relevant and loved brand among Nigerian audiences
• Drive awareness and growth in Nigeria
• Use skills including social media, influencer marketing, and high-impact local partnerships to drive awareness and bring new users to Duolingo
• Hire the right agency to handle content execution
• Define agency brief, run selection process, onboard agency, set strategic direction, review and approve content, oversee launch of @DuolingoNigeria
• Expand scope to develop and execute a wider brand awareness strategy for Nigeria

Marketing jobs in Nigeria

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Trade Marketing Specialist – Agency

Digital Media Buyer

Trade Marketing Representative

Country Marketing Manager – Contractor