Trade Marketing Specialist – Agency

KingMakers

Trade Marketing Specialist executing marketing initiatives and activations for BetKing across Nigeria. Collaborating with agents and teams to ensure effective brand visibility and agent engagement.

Posted 7/13/2026full-timeLagos • 🇳🇬 NigeriaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in trade marketing execution, including campaign coordination and grassroots engagement, while effectively utilizing design tools like Canva to create impactful marketing materials. Proven ability to analyze performance metrics and collaborate cross-functionally to drive successful product launches and brand consistency.

Highest-signal resume keywords

Trade Marketing ExecutionCampaign CoordinationOn-Ground ActivationsDesign CapabilityStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade MarketingField MarketingRetail MarketingCampaign ExecutionBrandingPerformance TrackingMarket AnalysisAgent EngagementGTM Launch SupportData-Driven Decision Making

Soft Skills

Coordination SkillsTrust BuildingCollaborationDetail OrientationVerbal Communication

Tools & Technologies

CanvaAdobe Creative Suite

Industry Keywords

FMCGTelecomsBettingFinancial ServicesNigerian Market

About the role

Key responsibilities & impact

Trade marketing execution: Coordinate and execute Agency marketing initiatives across regions, keeping them aligned with brand and commercial objectives. Drive agency branding, including shop signage and in-shop visibility materials, and deliver on-ground activity such as shop activations, roadshows and localised promotions, including new shop openings and relaunches.
Agent and community engagement: Work with Regional Teams, Grandmasters and Master Agents to deepen grassroots engagement and build trust across the network.
Product go to market: Support the planning and execution of GTM launches across the Agency channel. Partner with Product, Marketing, Operations and Regional Teams to turn GTM plans into field-ready execution, and coordinate agent-facing communications, training materials and in-shop assets so that launches land on time and drive adoption at shop level.
Creative and design support: Design trade marketing materials including posters, flyers, banners, activation creatives and basic digital assets, using tools such as Canva, and adapt centrally developed assets for local and regional execution.
Performance, insight and reporting: Track and report on the effectiveness of activations and campaigns, monitor execution quality in the field, and feed insight from agents and Regional Teams back to Product and Marketing to shape future campaigns. Maintain accurate records of materials, activations and regional deployments.
Cross-functional collaboration: Work with central Marketing to protect brand consistency, and partner with Operations and Regional Teams so that marketing activity supports commercial goals such as stakes growth and agent retention.

Requirements

What you’ll need

3 to 5 years of experience in trade, field or retail marketing, ideally in a high-volume agent, distributor or dealer-led environment such as betting, telecoms, FMCG or financial services.
A track record of executing on-ground activations, campaigns and branding across multiple locations.
Strong coordination skills, with the ability to run several campaigns and regions in parallel without losing the detail.
Confidence working with a distributed field network and building trust with agents and partners.
Hands-on design capability, with working knowledge of Canva or an equivalent tool to produce on-brand materials.
Strong written and verbal communication skills in English.
Willingness to travel regularly across Nigeria.
The right to work in Nigeria.
**Nice to have**
Experience supporting product go to market launches through a retail or agent channel.
Familiarity with the Nigerian betting and gaming landscape.
Working knowledge of Adobe Creative Suite.
Experience using field data and feedback to shape campaign decisions.
Fluency in relevant local languages.

Benefits

Comp & perks

Up to 25 Days Leave
Daily Free Lunch
Pension Contribution
Transportation
13th Month
Health Insurance
Life Insurance**