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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing and optimizing paid advertising campaigns across Meta Ads and Google Ads, with a focus on performance analysis and clear reporting. Proven ability to translate data insights into effective ad creative direction for e-commerce brands.
Highest-signal resume keywords
Meta Ads ManagementGoogle Ads ManagementE-Commerce ExperiencePerformance ReportingAd Creative Direction
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementBudget ScalingData AnalysisAd Performance OptimizationGoogle Merchant Center Management
Soft Skills
Clear CommunicationCreative Direction
Tools & Technologies
Meta AdsGoogle AdsGoogle Merchant Center
Industry Keywords
E-CommerceBeautyHair CareCPG
About the role
Key responsibilities & impact- Build, launch, and manage paid campaigns across Meta Ads (Facebook and Instagram) for all three brands
- Manage Google Ads campaigns and maintain Google Merchant Center product feed health
- Execute campaigns across multiple objectives: awareness, traffic, conversions, and retargeting
- Apply incremental budget scaling rather than aggressive jumps that destabilize delivery
- Provide direction on ad creative based on performance data, not personal preference
- Provide regular performance reporting in plain language, not just raw platform metrics
Requirements
What you’ll need- Minimum 3 to 5 years of hands-on experience managing live Meta Ads accounts with real budgets (certifications or coursework alone do not qualify)
- Working experience managing Google Ads Shopping campaigns and resolving Google Merchant Center product feed issues
- Direct experience with e-commerce brands, beauty, hair care, or CPG experience is a strong plus
- Demonstrated ability to translate ad performance data into specific creative direction
- Ability to produce clear, plain-language performance reports — not just exported dashboards.
Benefits
Comp & perks- Flexible work arrangements
