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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
consumer marketingsocial media marketinginfluencer marketingcontent executionagency managementstrategic directionbrand awareness strategywriting skillsdigital culture knowledgeorganic growth
Soft Skills
relationship buildingstrategic thinkingcommunication skillscreativitycollaborationresults-orientedcultural awarenessadaptabilityremote work experiencebriefing skills
Industry Keywords
Nigerian audienceslocal partnershipsearned mediaword of mouthdigital platformslocal languagesregional brandscultural relevancecontent strategyagency selection
About the role
Key responsibilities & impact- Make Duolingo a culturally relevant and loved brand among Nigerian audiences
- Drive awareness and growth in Nigeria
- Use skills including social media, influencer marketing, and high-impact local partnerships to drive awareness and bring new users to Duolingo
- Hire the right agency to handle content execution
- Define agency brief, run selection process, onboard agency, set strategic direction, review and approve content, oversee launch of @DuolingoNigeria
- Expand scope to develop and execute a wider brand awareness strategy for Nigeria
Requirements
What you’ll need- 5+ years of consumer marketing experience, with social media at the core
- Proven experience briefing, selecting, and managing creative or social media agencies: you know what good looks like and how to get it out of a partner
- A track record of getting results through ideas, not spend earned media, organic growth, word of mouth
- Deep knowledge of Nigerian digital culture: the platforms, the creators, the humour, the references
- Strong strategic and writing skills you can craft a brief that an agency actually understands and runs with
- Experience working remotely and building strong relationships with a global HQ team
- Excellent English, spoken and written
- Bonus points for… Experience scaling international or regional brands in Nigeria
- Fluency in Pidgin, Yoruba, Igbo, Hausa, or other local languages
Benefits
Comp & perks- Meaningful work
- Limitless learning opportunities
- Collaboration with world-class minds