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About the role
Key responsibilities & impact- Make Duolingo a culturally relevant and loved brand among Nigerian audiences
- Drive awareness and growth in Nigeria
- Use skills including social media, influencer marketing, and high-impact local partnerships to drive awareness and bring new users to Duolingo
- Hire the right agency to handle content execution
- Define agency brief, run selection process, onboard agency, set strategic direction, review and approve content, oversee launch of @DuolingoNigeria
- Expand scope to develop and execute a wider brand awareness strategy for Nigeria
Requirements
What you’ll need- 5+ years of consumer marketing experience, with social media at the core
- Proven experience briefing, selecting, and managing creative or social media agencies: you know what good looks like and how to get it out of a partner
- A track record of getting results through ideas, not spend earned media, organic growth, word of mouth
- Deep knowledge of Nigerian digital culture: the platforms, the creators, the humour, the references
- Strong strategic and writing skills you can craft a brief that an agency actually understands and runs with
- Experience working remotely and building strong relationships with a global HQ team
- Excellent English, spoken and written
- Bonus points for… Experience scaling international or regional brands in Nigeria
- Fluency in Pidgin, Yoruba, Igbo, Hausa, or other local languages
Benefits
Comp & perks- Meaningful work
- Limitless learning opportunities
- Collaboration with world-class minds
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
consumer marketingsocial media marketinginfluencer marketingcontent executionagency managementstrategic directionbrand awareness strategywriting skillsdigital culture knowledgeorganic growth
Soft Skills
relationship buildingstrategic thinkingcommunication skillscreativitycollaborationresults-orientedcultural awarenessadaptabilityremote work experiencebriefing skills
