Marketing

• Offline Campaign Planning & Execution: Lead the execution of offline marketing campaigns, including roadshows, outdoor campaigns, and field activations. Translate marketing objectives into actionable offline plans with clear timelines and deliverables.
• Roadshows & Field Activations: Manage roadshows, flyers, giveaways, and on-ground brand activations. Oversee logistics, setup, and execution to ensure consistent brand representation.
• Creative Production & Printing Management: Handle the creation, production, and printing of offline marketing materials. Coordinate with creative agencies, printers, and suppliers to ensure quality, timelines, and cost efficiency.
• Outdoor Advertising & Media: Manage outdoor advertising campaigns, including billboards and offline placements. Ensure proper execution, visibility, and compliance with brand guidelines.
• Content & Ad Shoots: Participate in offline ad shoots and production activities. Coordinate with internal teams and vendors to support smooth execution of shoots.
• Cross-Functional Coordination: Work closely with Marketing, Growth, and Operations teams to align offline initiatives with overall campaigns. Ensure seamless communication between stakeholders and execution partners.
• Performance Tracking & Reporting: Track offline campaign execution and effectiveness against defined objectives. Provide regular updates and post-campaign insights to support continuous improvement.
• Travel & Field Presence: Travel frequently to support on-ground execution, especially during peak campaign seasons. Ensure hands-on supervision of activations and offline initiatives.

Senior Offline Marketing Specialist

• Develop and execute B2B lead generation strategies for IT services.
• Build targeted campaigns aimed at enterprise decision-makers across the MENA region.
• Generate Marketing Qualified Leads (MQLs) and support their conversion into Sales Qualified Leads (SQLs).
• Plan and manage multi-channel campaigns using LinkedIn, email marketing, webinars, content marketing, SEO, paid advertising, and Account-Based Marketing (ABM).
• Create compelling messaging tailored to different buyer personas.
• Work closely with Sales and Business Development teams to improve lead quality and conversion rates.
• Optimize landing pages, lead magnets, and marketing funnels.
• Track campaign performance and continuously improve ROI through data analysis.
• Monitor industry trends, competitors, and emerging marketing opportunities within the IT services market.

B2B Marketing Specialist

• - Develop and execute comprehensive performance marketing strategies across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms.
• - Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV.
• - Conduct thorough market research to identify target audiences and evaluate competitor performance.
• - Utilize digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies.
• - Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies.
• - Stay up-to-date with the latest trends and best practices in digital marketing and growth hacking.
• - Develop detailed performance reports and provide actionable insights to clients and internal stakeholders.
• - Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance.

Performance Media Buyer – Mid-Level

• Develop and execute a comprehensive marketing strategy aligned with company growth goals
• Define brand positioning, messaging, and go-to-market initiatives
• Identify new marketing channels, campaigns, and growth opportunities
• Establish KPIs and measure marketing performance and ROI
• Design and execute multi-channel campaigns to generate qualified leads
• Manage email marketing, digital campaigns, and content distribution
• Build and optimize marketing funnels aligned with sales objectives
• Track, analyze, and report on campaign performance and conversion metrics
• Collaborate with technology partners (Cisco, HPE Aruba, cybersecurity vendors, etc.) on joint campaigns
• Develop and manage co-marketing initiatives and MDF-driven programs
• Build long-term partner marketing relationships and campaigns
• Align messaging and campaigns with vendor programs and incentives
• Manage and grow social media presence across platforms
• Oversee website updates, SEO optimization, and content strategy
• Create and manage content including blogs, newsletters, case studies, and campaigns
• Develop marketing assets such as presentations, graphics, and videos
• Plan and execute webinars, virtual events, and in-person engagements
• Coordinate participation in trade shows, conferences, and partner events
• Develop promotional event strategies and manage execution
• Support sales-driven events and on-demand campaigns
• Work closely with the sales team to align marketing efforts with revenue goals
• Support lead qualification, nurturing, and follow-up processes
• Track and report on lead generation and pipeline contribution
• Enable sales with marketing materials and campaign insights
• Lead cross-functional collaboration with internal teams and external partners
• Manage multiple campaigns and priorities in a fast-paced environment
• Drive execution while maintaining strategic oversight
• Facilitate meetings with stakeholders, vendors, and partners

Marketing Lead – IT Solutions

• - Assist in developing and executing performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
• - Monitor and analyze campaign performance metrics, including CPA, CPC, CTR, and ROAS.
• - Support A/B testing efforts to optimize ads, landing pages, and audience targeting.
• - Collaborate with cross-functional teams (Creative, Content, and Analytics) to ensure campaigns align with overall marketing strategies.
• - Conduct market research to identify trends, opportunities, and areas for improvement.
• - Generate performance reports and provide actionable insights to the senior team.
• - Stay updated on the latest trends in digital marketing and performance advertising.

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