Senior Offline Marketing Specialist

mylo

Offline Marketing Senior Specialist executing offline marketing initiatives for fintech platform. Managing end-to-end campaigns including roadshows, outdoor ads, and brand activations.

Posted 7/16/2026full-timeCairo • 🇪🇬 EgyptSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in offline marketing campaign planning and execution, with a strong focus on managing roadshows, outdoor advertising, and brand activations. Proven ability to coordinate cross-functional teams and track campaign performance for continuous improvement.

Highest-signal resume keywords

Offline Marketing ExpertiseProject Management SkillsCross-Functional CoordinationPerformance TrackingProblem-Solving

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign PlanningField MarketingBrand ActivationsProduction WorkflowsVendor ManagementPrinting ProcessesExecution ExcellenceLogistics ManagementContent ProductionAd Shoot Coordination

Soft Skills

Communication SkillsCollaboration SkillsAttention to DetailFlexibilityProactive Mindset

Industry Keywords

FintechBankingFinancial ServicesConsumer-Focused IndustriesOutdoor AdvertisingCampaign EffectivenessStakeholder ManagementOn-Ground ExecutionBrand GuidelinesField Presence

About the role

Key responsibilities & impact

Offline Campaign Planning & Execution: Lead the execution of offline marketing campaigns, including roadshows, outdoor campaigns, and field activations. Translate marketing objectives into actionable offline plans with clear timelines and deliverables.
Roadshows & Field Activations: Manage roadshows, flyers, giveaways, and on-ground brand activations. Oversee logistics, setup, and execution to ensure consistent brand representation.
Creative Production & Printing Management: Handle the creation, production, and printing of offline marketing materials. Coordinate with creative agencies, printers, and suppliers to ensure quality, timelines, and cost efficiency.
Outdoor Advertising & Media: Manage outdoor advertising campaigns, including billboards and offline placements. Ensure proper execution, visibility, and compliance with brand guidelines.
Content & Ad Shoots: Participate in offline ad shoots and production activities. Coordinate with internal teams and vendors to support smooth execution of shoots.
Cross-Functional Coordination: Work closely with Marketing, Growth, and Operations teams to align offline initiatives with overall campaigns. Ensure seamless communication between stakeholders and execution partners.
Performance Tracking & Reporting: Track offline campaign execution and effectiveness against defined objectives. Provide regular updates and post-campaign insights to support continuous improvement.
Travel & Field Presence: Travel frequently to support on-ground execution, especially during peak campaign seasons. Ensure hands-on supervision of activations and offline initiatives.

Requirements

What you’ll need

Experience: 3–6 years of experience in offline marketing, field marketing, or brand activations. Experience in managing roadshows, outdoor campaigns, or on-ground activations. Background in fintech, banking, financial services, or consumer-focused industries is highly preferred.
Offline Marketing Expertise: Strong understanding of offline marketing channels, production workflows, and printing processes. Hands-on experience managing vendors, suppliers, and agencies.
Project & Execution Skills: Ability to manage multiple campaigns simultaneously in fast-paced environments. Strong attention to detail with a focus on execution excellence.
Communication & Collaboration: Strong coordination and stakeholder management skills. Ability to work effectively with cross-functional teams and external partners.
Flexibility & Mobility: High flexibility for frequent travel and field work. Comfortable working on-ground and during peak seasonal campaigns.
Problem-Solving & Ownership: Proactive mindset with the ability to handle challenges and resolve execution issues quickly.

Benefits

Comp & perks

Office environment: When you come to our b_labs office, you'll find creative workspaces, a well-equipped kitchen, and an open design to foster collaboration between teams.
Flexibility: You know best whether you want to work from home or in the office. However, if you want to join your teammates onsite, we will subsidize the costs for lunch to foster the b_labs office community
Equipment: From "Day 1" you will receive all the equipment you need be successful at work. Therefore, you can choose your laptop and get all the tools you need to stay on top of your game.