Marketing Lead – IT Solutions

GIGAKOM

Marketing Lead responsible for brand growth and demand generation at GigaKOM. Developing marketing strategies and executing campaigns in the technology sector.

Posted 6/14/2026contractRemote • 🇪🇬 EgyptSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and execute a comprehensive marketing strategy aligned with company growth goals
Define brand positioning, messaging, and go-to-market initiatives
Identify new marketing channels, campaigns, and growth opportunities
Establish KPIs and measure marketing performance and ROI
Design and execute multi-channel campaigns to generate qualified leads
Manage email marketing, digital campaigns, and content distribution
Build and optimize marketing funnels aligned with sales objectives
Track, analyze, and report on campaign performance and conversion metrics
Collaborate with technology partners (Cisco, HPE Aruba, cybersecurity vendors, etc.) on joint campaigns
Develop and manage co-marketing initiatives and MDF-driven programs
Build long-term partner marketing relationships and campaigns
Align messaging and campaigns with vendor programs and incentives
Manage and grow social media presence across platforms
Oversee website updates, SEO optimization, and content strategy
Create and manage content including blogs, newsletters, case studies, and campaigns
Develop marketing assets such as presentations, graphics, and videos
Plan and execute webinars, virtual events, and in-person engagements
Coordinate participation in trade shows, conferences, and partner events
Develop promotional event strategies and manage execution
Support sales-driven events and on-demand campaigns
Work closely with the sales team to align marketing efforts with revenue goals
Support lead qualification, nurturing, and follow-up processes
Track and report on lead generation and pipeline contribution
Enable sales with marketing materials and campaign insights
Lead cross-functional collaboration with internal teams and external partners
Manage multiple campaigns and priorities in a fast-paced environment
Drive execution while maintaining strategic oversight
Facilitate meetings with stakeholders, vendors, and partners

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
5+ years of experience in B2B marketing, preferably in technology or IT services
Strong experience with digital marketing, campaign management, and lead generation
Proficiency with marketing tools (e.g., Mailchimp, CRM systems, marketing automation platforms)
Experience managing social media and digital content strategies
Strong written and verbal communication skills
Ability to work independently in a remote environment
Preferred Experience working with technology vendors and partner marketing programs
Familiarity with SLED (K–12, higher education, government) markets
Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.) and content creation tools
Knowledge of SEO, HTML, and website management
Experience supporting sales teams in a B2B environment

Benefits

Comp & perks

Competitive Compensation
Performance Incentives
Fully remote work environment
Opportunity for growth into senior leadership roles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcampaign managementlead generationSEOHTMLcontent creationmarketing strategyKPI measurementmulti-channel campaignsmarketing funnels

Soft Skills

strong written communicationstrong verbal communicationindependent workcross-functional collaborationstrategic oversightfast-paced environment managementstakeholder facilitationrelationship buildingteam alignmentevent management