GIGAKOM

Marketing

• Develop and execute a comprehensive marketing strategy aligned with company growth goals
• Define brand positioning, messaging, and go-to-market initiatives
• Identify new marketing channels, campaigns, and growth opportunities
• Establish KPIs and measure marketing performance and ROI
• Design and execute multi-channel campaigns to generate qualified leads
• Manage email marketing, digital campaigns, and content distribution
• Build and optimize marketing funnels aligned with sales objectives
• Track, analyze, and report on campaign performance and conversion metrics
• Collaborate with technology partners (Cisco, HPE Aruba, cybersecurity vendors, etc.) on joint campaigns
• Develop and manage co-marketing initiatives and MDF-driven programs
• Build long-term partner marketing relationships and campaigns
• Align messaging and campaigns with vendor programs and incentives
• Manage and grow social media presence across platforms
• Oversee website updates, SEO optimization, and content strategy
• Create and manage content including blogs, newsletters, case studies, and campaigns
• Develop marketing assets such as presentations, graphics, and videos
• Plan and execute webinars, virtual events, and in-person engagements
• Coordinate participation in trade shows, conferences, and partner events
• Develop promotional event strategies and manage execution
• Support sales-driven events and on-demand campaigns
• Work closely with the sales team to align marketing efforts with revenue goals
• Support lead qualification, nurturing, and follow-up processes
• Track and report on lead generation and pipeline contribution
• Enable sales with marketing materials and campaign insights
• Lead cross-functional collaboration with internal teams and external partners
• Manage multiple campaigns and priorities in a fast-paced environment
• Drive execution while maintaining strategic oversight
• Facilitate meetings with stakeholders, vendors, and partners

Marketing Lead – IT Solutions