B2B Marketing Specialist

DeepSource GmbH

B2B Marketing Specialist developing lead gen strategies for IT services across the MENA region. Targeting technology decision-makers and optimizing campaigns for higher lead quality.

Posted 7/13/2026full-timeCairo • 🇪🇬 EgyptMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B lead generation strategies and campaign management, with a strong focus on optimizing marketing funnels and improving conversion rates. Proficient in utilizing data analysis to enhance campaign performance and ROI within the IT services sector.

Highest-signal resume keywords

B2B Lead GenerationDemand GenerationLinkedIn CampaignsMarketing Automation ToolsCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead NurturingMulti-Channel Campaign ManagementSEOContent MarketingEmail MarketingAccount-Based MarketingData AnalysisLanding Page OptimizationLead Magnet CreationConversion Rate Optimization

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationAnalytical Skills

Tools & Technologies

CRM PlatformsEmail Outreach ToolsWebinar PlatformsPaid Advertising Tools

Industry Keywords

IT ServicesSoftwareCloudCybersecurityDigital TransformationMENA RegionEnterprise TechnologyMarketing Qualified LeadsSales Qualified LeadsBuyer Personas

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Develop and execute B2B lead generation strategies for IT services.
Build targeted campaigns aimed at enterprise decision-makers across the MENA region.
Generate Marketing Qualified Leads (MQLs) and support their conversion into Sales Qualified Leads (SQLs).
Plan and manage multi-channel campaigns using LinkedIn, email marketing, webinars, content marketing, SEO, paid advertising, and Account-Based Marketing (ABM).
Create compelling messaging tailored to different buyer personas.
Work closely with Sales and Business Development teams to improve lead quality and conversion rates.
Optimize landing pages, lead magnets, and marketing funnels.
Track campaign performance and continuously improve ROI through data analysis.
Monitor industry trends, competitors, and emerging marketing opportunities within the IT services market.

Requirements

What you’ll need

4+ years of B2B marketing experience, preferably within an IT services, software, cloud, cybersecurity, or digital transformation company.
Proven success in generating qualified B2B leads.
Experience marketing to enterprise technology decision-makers.
Strong understanding of demand generation and lead nurturing.
Hands-on experience with LinkedIn campaigns, email outreach, CRM platforms, and marketing automation tools.
Excellent analytical skills with experience measuring campaign performance.
Strong written and verbal communication skills in English. Arabic is a plus.
Experience targeting customers across the MENA region is highly preferred.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account DeepSource GmbH Website LinkedIn All Job Openings 1 - 10 employees DeepSource stands as a trusted partner for businesses seeking cutting-edge AI services in computer vision, natural language processing, and predictive analytics. With a particular focus on Arabic NLP and ChatGPT bot development, DeepSource is dedicated to empowering companies with groundbreaking solutions that streamline operations, optimize workflows, and enhance user experiences. Our commitment to excellence is evident in our approach to addressing a wide range of AI needs, from hiring top talent and managing end-to-end AI projects to providing tailored consulting and comprehensive training programs. DeepSource's team of experts is equipped with extensive knowledge and experience in various AI technologies, which enables them to develop and deploy advanced solutions across multiple industries. Our adaptive strategies and innovative methodologies allow businesses to stay competitive in today's rapidly evolving digital landscape. B2B Marketing Specialist Job not on LinkedIn 🔥 49 minutes ago 🏢🏡 Cairo – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Develop and execute B2B lead generation strategies for IT services.
Build targeted campaigns aimed at enterprise decision-makers across the MENA region.
Generate Marketing Qualified Leads (MQLs) and support their conversion into Sales Qualified Leads (SQLs).
Plan and manage multi-channel campaigns using LinkedIn, email marketing, webinars, content marketing, SEO, paid advertising, and Account-Based Marketing (ABM).
Create compelling messaging tailored to different buyer personas.
Work closely with Sales and Business Development teams to improve lead quality and conversion rates.
Optimize landing pages, lead magnets, and marketing funnels.
Track campaign performance and continuously improve ROI through data analysis.
Monitor industry trends, competitors, and emerging marketing opportunities within the IT services market. 🎯 Requirements
4+ years of B2B marketing experience, preferably within an IT services, software, cloud, cybersecurity, or digital transformation company.
Proven success in generating qualified B2B leads.
Experience marketing to enterprise technology decision-makers.
Strong understanding of demand generation and lead nurturing.
Hands-on experience with LinkedIn campaigns, email outreach, CRM platforms, and marketing automation tools.
Excellent analytical skills with experience measuring campaign performance.
Strong written and verbal communication skills in English. Arabic is a plus.
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