Marketing

• Consolidar y analizar información de marketing para generar insights accionables.
• Actualizar dashboards, reportes e indicadores de desempeño.
• Hacer seguimiento al rendimiento de campañas, canales y embudos de conversión.
• Administrar y mantener actualizada la información del CRM.
• Apoyar la medición de campañas, automatizaciones y proyectos de Growth Marketing.
• Coordinar con BI, agencias y diferentes áreas para garantizar información confiable y de calidad.

Analista de Marketing

• **The Role**
• We are looking for a Senior Media Buyer to fully own paid media execution on Meta and work directly alongside our co-founder who currently runs the account. This is not a support role. You are coming in to take over, implement your own strategies, and make the account perform at a higher level than it does today. We are a subscription brand which means you are not just optimizing for first order ROAS. You understand how to model CAC against LTV, set target ROAS based on rebill economics, and make bidding decisions that are profitable over 30, 60, and 90 day windows.
• **Your mission: **scale profitable spend on Meta, report performance back to the creative team with clarity, and build the media buying infrastructure that takes us to multiple 8 figures and beyond.
• **What you'll do**
• **Account Ownership & Execution**
• - Fully own Meta Ads Manager including campaign structure, budget allocation, launch execution, and daily optimization
• - Scale winning creatives fast and cut losers faster without letting spend bleed on underperformers
• - Manage daily budget allocation and ensure spend is always flowing to highest performing creatives
• - Shadow and absorb account history from our co-founder during transition and take full ownership without losing momentum
• **Subscription Economics & ROAS Targeting**
• - Understand and operate based on LTV to CAC economics, not just first order ROAS
• - Set and adjust target ROAS based on rebill rate, cohort LTV, and payback period targets
• - Monitor blended ROAS and MER at the brand level and flag when spend efficiency is shifting
• - Build bidding strategies that are profitable over 30, 60, and 90 day windows
• **Testing Frameworks & Strategy**
• - Build and own a structured creative testing framework on the media buying side
• - Implement audience and targeting strategies to find cold traffic that converts at scale
• - Know exactly when and how to scale a winning creative without killing its performance
• - Consistently identify new strategies to test and bring recommendations proactively
• **Creative Reporting & Collaboration**
• - Consolidate performance data into clean, easy-to-read weekly reports for the creative team
• - Give the creative team a clear picture of what is working, what is not, and what to test next
• - Flag creative fatigue early and communicate to the team before performance drops

Senior Media Buyer – US DTC

• Develop and execute multi-channel CRM campaigns across the customer lifecycle (acquisition, onboarding, engagement, retention, and win-back).
• Manage CRM campaigns and calendar for the money transfer business. This requires JIRA creations for campaigns and promo codes, creation of marketing messages in multiple languages, testing of messages, creation of emails and proper follow through to ensure campaigns are launched on time.
• Segment audiences based on behavioral, demographic, and transactional data to drive personalization and relevance.
• Work closely with the CRM team to plan and launch A/B testing campaigns to improve overall conversions and generate acquisitions and transactions.
• Collaborate with the design team to create all visual assets for emails, in apps and other CRM activities.
• Work closely with the CRM team to analyze campaign performance to improve messaging, types of campaigns, promotions, etc.
• Work closely with product teams and align CRM campaigns with business goals/priorities.
• Manage the community event calendar for BOSS Money and prepare all the materials, communications and offers needed for the events.

Marketing Specialist – Money Transfer

• Manage and execute email marketing campaigns and content
• Create, schedule, and manage social media content
• Marketing lead research and lead qualifying
• Maintain and improve marketing database quality and hygiene
• Manage website updates and publish blog content
• Manage inbound lead requests to appropriate parties and data entry into CRM
• Collaborate on additional marketing and business development projects as needed

Marketing Associate

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.
• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python.
• Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement.
• Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams.
• Ensure that insights are actionable and tied to client business goals.
• Provide strategic advice and "so what" insights for ongoing measurement optimization.
• Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact.
• Consistently drive efficiencies within the current measurement and marketing science processes.
• Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Senior Marketing Science Strategist

• Drive the go-to-market execution for your solution area, from positioning through launch to in-market performance.
• Build and maintain the market narrative for your solution area, translating capabilities into clear, compelling stories that resonate with enterprise HR, Talent, and L&D buyers.
• Shape and maintain the positioning, messaging hierarchy, and value propositions that differentiate your solution in a competitive and evolving market.
• Support and execute the launch motion for your solution area, from positioning brief to campaign activation, for new capabilities, offerings, and go-to-market announcements.
• Collaborate with RevOps on pipeline and campaign reporting for your solution area, and own tracking performance against goals and delivering on ROI targets.
• Contribute to cross-portfolio campaign themes and connect your solution to adjacent solutions, supporting the Senior Director on portfolio-level direction.
• Develop messaging frameworks, positioning documents, and campaign briefs for your solution area that Content Strategy and Brand build from.
• Produce strong strategic baseline copy, including messaging guides, narrative frameworks, campaign themes, and sales narratives, in partnership with Content Strategy and Brand.
• Partner with RevOps and Revenue Enablement on the sales enablement assets they build, including battlecards, solution briefs, pitch narratives, and talk tracks, setting the strategy and messaging while they own the build.
• Surface customer proof points and referenceable client stories for your solution area, partnering with the Senior Director as well as Global Client Partners, Account Leads and Operations/Delivery Teams to feed a steady pipeline of advocacy assets.
• Conduct ongoing buyer and market research for your solution area, including customer and prospect conversations and persona development, to continuously sharpen positioning.
• Run competitive analysis for your solution area, developing positioning frameworks and battlecards that give the sales team a clear edge.
• Monitor market trends and buyer behavior in your solution area to surface timely positioning opportunities.
• Maintain and refine ICP and buyer persona frameworks for your solution area, grounded in research and commercial intelligence.
• Partner with Digital/ABM on integrated campaign execution, briefing into the execution layer with clear messaging, audience definition, and channel direction across paid media, ABM, email, and content syndication. You set the strategy and brief the channels; hands-on channel and MarTech build sits with the execution layer.
• Support ABM initiatives with solution-specific messaging and content for named account targeting.
• Collaborate with the Global Events team on solution-specific event content and activation, ensuring GP's presence reflects your positioning and go-to-market narrative.
• Manage your campaign workload end to end, managing project coordination in Asana and SharePoint and keeping work moving through the review and approval process.
• Work closely with Sales, Operations/Delivery, RevOps, Digital/ABM, Content Strategy, and Global Events to drive integrated go-to-market execution for your solution area.
• Communicate proactively across functions, managing up to the Senior Director and across peers with clarity and reliability.

Portfolio Marketing Specialist

• Develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians
• Adapt global messaging to local cultural and linguistic contexts, ensuring the messaging is relevant for regional needs and behaviors
• Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region
• Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
• Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM

Marketing Specialist

• Identifying publications, listicles, and comparison articles where Yuno should appear, reaching out to editors and writers to request inclusion, updates, or corrections.
• Auditing existing third-party coverage for outdated or inaccurate information about Yuno and flagging fixes.
• Tracking outreach in a structured pipeline and helping measure how Yuno's visibility shifts over time.
• Sourcing and ordering branded giveaways for events, managing vendors, timelines, and budgets.
• Coordinating on-site materials – collateral, signage, booth assets – and ensuring they arrive where they need to be, on time.
• Providing pre- and post-event logistical support, including shipping, inventory, and supplier follow-up.
• Maintaining event briefs, trackers, and documentation across the US and EMEA event calendar.

Marketing Intern

• Develop and execute marketing initiatives that generate qualified leads and support the firm's growth objectives.
• Plan and coordinate campaigns across multiple digital channels.
• Monitor campaign performance and continuously identify opportunities for improvement.
• Manage campaign priorities, timelines, and marketing calendars.
• Manage and optimize paid advertising campaigns across Meta and Google Ads.
• Monitor budgets, campaign performance, and lead generation metrics.
• Analyze results and recommend improvements that maximize marketing performance and return on investment.
• Execute email marketing campaigns that support lead nurturing and client engagement.
• Maintain organized CRM data to improve communication and marketing effectiveness.
• Coordinate the development of marketing content for digital campaigns, websites, email communications, and social media.
• Coordinate external marketing vendors and ensure projects are delivered on time and meet quality expectations.
• Monitor marketing performance and prepare reports with actionable recommendations.

Marketing Manager

• Plan, launch, and manage high-ROAS paid ad campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Write compelling sales copy that drives clicks and conversions.
• Conduct A/B testing on ad creatives and landing pages to continuously improve performance.
• Track & analyze campaign performance using analytics tools.
• Collaborate with the Paid Media Manager and cross-functional teams—including design, content, web, and marketing—to create cohesive, high-performing campaigns.

Senior Media Buyer

• Plan, build, and manage B2B paid media campaigns (LinkedIn Ads, Google Ads, third-party platforms)
• Develop and optimize audience targeting, ad copy, and creative assets
• Execute email campaigns, nurture flows, and newsletters in HubSpot and related channels (such as LinkedIn)
• Manage the end-to-end production and execution of marketing newsletters, including content coordination, segmentation, deployment, and performance reporting
• Monitor and optimize campaign performance daily
• Manage tracking (attribution), UTMs, and attribution for accurate reporting
• Deliver weekly performance insights and recommendations
• Partner with RevOps/Marketing Ops on data, CRM alignment, and campaign infrastructure
• Run A/B tests across ads, landing pages, and email campaigns
• Register and manage every campaign through our governance process, including intake, approval workflows, and GTM readiness checks, to ensure consistent execution standards across the team
• Coordinate with content and web teams on landing pages and CMS updates
• Support ABM initiatives, including account targeting and campaign execution

• Desarrollar proyectos de análisis comercial.
• Gestionar reportes e indicadores de desempeño.
• Administrar información comercial y de inventarios.
• Interpretar datos y tendencias del consumidor.
• Diseñar herramientas de visualización de datos.
• Controlar presupuesto y procesos administrativos.
• Ejecutar actividades de soporte comercial.
• Fortalecer relaciones externas y seguimiento de proyectos.

Trade Marketing Intern

• Design and implement autonomous agents that execute multi-step tasks across integrated systems
• Define and track "New Standard" Key Performance Indicators
• Translate brand and legal rules into codified constraints to ensure compliance

Marketing Technology Architect, Bilingual

• Design assets for marketing campaigns across email, paid media, social, landing pages, etc.
• Take campaign and creative briefs from channel owners and turn them into effective visual concepts and finished assets.
• Balance speed and quality while managing multiple projects, deadlines, and stakeholder needs.
• Create design work across a wide range of formats, including: Website and landing page visuals, Email marketing assets, Paid social and display ads, Social graphics and informational posts, Presentation or internal support materials.
• Deliver clean, organized, final files that are easy to use, hand off, and adapt across channels.
• Apply established brand guidelines across all creative work to ensure consistency in visual identity, messaging, and tone.
• Use strong design instincts to make smart choices around layout, typography, hierarchy, imagery, and channel-specific best practices.
• Help maintain and improve reusable design systems, templates, components, and creative patterns.
• Review work carefully for accuracy, polish, and alignment with brand standards before it goes live.
• Work directly with channel owners to understand the goal of each request, the intended audience, and what success looks like.
• Manage feedback in a clear, practical way by asking clarifying questions, organizing revisions, and keeping projects moving.
• Offer thoughtful design recommendations when a request could be improved based on brand standards, user experience, channel performance, or creative best practices.
• Collaborate with marketing, product, sales, and other internal teams to support business needs across the portfolio.

Senior Marketing Designer

• Leads the development of the trade marketing part of the category annual plans (contract process)
• Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
• Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
• Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
• Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand
• Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

Marketing jobs in Colombia

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Analista de Marketing

Senior Media Buyer – US DTC

Marketing Specialist – Money Transfer

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Senior Marketing Science Strategist

Portfolio Marketing Specialist

Marketing Specialist

Marketing Intern

Marketing Manager

Senior Media Buyer

Marketing Specialist

Trade Marketing Intern

Marketing Technology Architect, Bilingual

Senior Marketing Designer

Shopper Marketing Specialist