Marketing Specialist

GP Strategies Corporation

Digital Marketing Specialist executing and optimizing B2B digital marketing campaigns. Partnering with the Digital Marketing & ABM Manager to drive measurable performance and brand visibility.

Posted 6/13/2026full-timeRemote • 🇨🇴 ColombiaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

ApolloGo

About the role

Key responsibilities & impact

Plan, build, and manage B2B paid media campaigns (LinkedIn Ads, Google Ads, third-party platforms)
Develop and optimize audience targeting, ad copy, and creative assets
Execute email campaigns, nurture flows, and newsletters in HubSpot and related channels (such as LinkedIn)
Manage the end-to-end production and execution of marketing newsletters, including content coordination, segmentation, deployment, and performance reporting
Monitor and optimize campaign performance daily
Manage tracking (attribution), UTMs, and attribution for accurate reporting
Deliver weekly performance insights and recommendations
Partner with RevOps/Marketing Ops on data, CRM alignment, and campaign infrastructure
Run A/B tests across ads, landing pages, and email campaigns
Register and manage every campaign through our governance process, including intake, approval workflows, and GTM readiness checks, to ensure consistent execution standards across the team
Coordinate with content and web teams on landing pages and CMS updates
Support ABM initiatives, including account targeting and campaign execution

Requirements

What you’ll need

3–5 years of experience in B2B digital marketing or demand generation
Hands-on experience with LinkedIn Ads, Google Ads, and multi-channel campaigns
Strong HubSpot experience (email, workflows, segmentation, lifecycle management)
Data-driven mindset with experience in reporting tools (Power BI or Looker Studio)
Familiarity with AI tools for marketing optimization
Advanced English (C1+) with strong B2B copywriting skills
Ability to translate strategic messaging into campaign execution
Bachelor’s degree in Marketing, Business, Communications, or related field
Google Ads and LinkedIn certifications
Experience with ABM platforms (Demandbase, 6sense, Apollo.io)
CRM experience (HubSpot, MS Dynamics)
Knowledge of GA4 (Google Analytics) or GTM (Go-to-market)
Experience with Power BI or Looker Studio dashboards
Exposure to data privacy or marketing compliance certification (IAPP CIPP/E, CIPM, or equivalent) is a plus

Benefits

Comp & perks

100% remote work with global collaboration
Exposure to international teams and Fortune 500 clients
Direct impact on revenue and pipeline growth
Long-term career development opportunities
Collaborative environment balancing strategy and execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B digital marketingdemand generationaudience targetingad copyA/B testingcampaign performance monitoringdata-driven reportingemail marketingcampaign executionmulti-channel campaigns

Soft Skills

strong copywritingstrategic messaging translationcommunicationcollaborationdata analysis

Certifications

Google Ads certificationLinkedIn certificationIAPP CIPP/ECIPM