Marketing Specialist – Money Transfer

IDT BY INDET GROUP

Bilingual Marketing Specialist executing CRM campaigns for BOSS Money Transfer in the USA market. Developing personalized customer experiences through multi-channel marketing initiatives.

Posted 7/14/2026full-timeRemote • 🇨🇴 ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel CRM campaigns, with a strong focus on audience segmentation, A/B testing, and performance analysis. Proficient in project management and cross-functional collaboration to align CRM strategies with business objectives.

Highest-signal resume keywords

CRM Campaign ManagementB2C Marketing ExperienceAudience SegmentationProject ManagementBilingual in English/Spanish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel Campaign DevelopmentA/B TestingEmail MarketingBehavioral Data AnalysisDemographic Data Analysis

Soft Skills

Cross-Functional CollaborationExcellent Communication

Tools & Technologies

JIRABraze

Industry Keywords

Marketing CommunicationsCustomer LifecycleCampaign Performance AnalysisCommunity Event Management

About the role

Key responsibilities & impact

Develop and execute multi-channel CRM campaigns across the customer lifecycle (acquisition, onboarding, engagement, retention, and win-back).
Manage CRM campaigns and calendar for the money transfer business. This requires JIRA creations for campaigns and promo codes, creation of marketing messages in multiple languages, testing of messages, creation of emails and proper follow through to ensure campaigns are launched on time.
Segment audiences based on behavioral, demographic, and transactional data to drive personalization and relevance.
Work closely with the CRM team to plan and launch A/B testing campaigns to improve overall conversions and generate acquisitions and transactions.
Collaborate with the design team to create all visual assets for emails, in apps and other CRM activities.
Work closely with the CRM team to analyze campaign performance to improve messaging, types of campaigns, promotions, etc.
Work closely with product teams and align CRM campaigns with business goals/priorities.
Manage the community event calendar for BOSS Money and prepare all the materials, communications and offers needed for the events.

Requirements

What you’ll need

3+ years of experience in marketing, preferably marketing communications or CRM.
Bachelor’s degree in Marketing, Business, Communications, or related field.
Excellent project management and cross-functional collaboration skills.
Must have B2C experience.
Knowledge of Braze and experience with apps.
Fully bilingual in English / Spanish both written and oral.

Benefits

Comp & perks

100% Remote work opportunity!
B2B Employment ($, gross).
Stable job with long-term growth perspective.
Competitive salary with annual performance review.
Really good hardware.
An exciting and challenging job with talented people around.
Continuous learning and career growth opportunities.
Compensation for professional training, seminars, and conferences.
Referral program – get rewarded for helping us grow the team with talented people.
Company-supported English classes to enhance your professional growth.