Influencer Marketing

• Assist in planning and executing entertainment activations for product launches and brand campaigns, ensuring alignment with cultural trends and brand KPIs.
• Contribute fresh ideas in brainstorms, helping to shape standout brand moments.
• Develop and present monthly reports on social media trends, talent movement, and cultural shifts to inform future campaigns.
• Compile weekly “culture watch” updates, capturing rising talent, trending sounds, and viral moments relevant to Oner Active.
• Build creative mood boards and source competitor examples to inspire upcoming activations.
• Work with leading external agencies to deliver gifting activations.
• Maintain and update influencer/agency databases and contact lists.
• Draft influencer comms such as invites, briefing packs, and gifting notes.
• Support event execution, including managing guestlists, invites, face sheets and on-the-ground event support.
• Coordinate brand partnership outreach for gifting and activations.
• Manage product gifting logistics (orders, tracking, post-event follow-up).
• Support pre- and post-event talent gifting and manage talent liaison touchpoints.
• Support with end-of-month reporting and campaign analysis to measure impact and feed into team KPIs.
• Track talent content, engagement, and coverage for campaign reporting decks.

Entertainment, Influencer Marketing Coordinator

• The Director of Influencer Marketing – Europe is responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca ‑ Cola Company’s brand portfolio in Europe.
• This role plays a critical part in advancing our regional social transformation ensuring influencer and social marketing programs are culturally relevant, performance-driven, and integrated across paid, owned, and earned ecosystems.
• Establish a vision, with the ability to work hands-on with markets and agencies to execute —balancing strategic leadership with operational rigor to deliver measurable impact at scale.
• Co-lead Influencer & Social Strategy Delivery while translating high-level strategic direction into clear regional roadmaps, frameworks, and playbooks that enable strong local execution.
• Partner with media, platform, and agency stakeholders to optimize influencer and social investment and accelerate performance.
• Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance.

Director, Influencer Marketing – EU

• Develop and implement high impact influencer marketing strategies across multiple territories, driving brand awareness, engagement and sales.
• Lead end to end influencer campaigns, ensuring all activities align with business objectives and deliver measurable results.
• Define KPIs and monitor campaign performance, using data insights to optimise strategy and maximise ROI.
• Build and maintain strong relationships with key influencers, content creators, and agencies to ensure collaboration and brand alignment.
• Mentor and coach team members to develop skills, foster growth and drive high performance results.
• Manage influencer budgets, negotiate contracts and ensure cost effective, impactful campaign execution.
• Stay ahead of industry trends, competitor activities, and emerging platforms to refine strategies and identify new opportunities.
• Collaborate cross functionally to plan and execute influencer events, product launches, and campaigns that achieve specific business targets.

Influencer Marketing Manager

• Monitoring trends, sounds, creators and cultural moments, identifying opportunities for our brands to participate in relevant conversations.
• Working closely with Influencer and Social teams to amplify creator content and drive community engagement.
• Proactively engaging with creators to increase visibility and brand affinity.
• Identifying viral opportunities and reactive content moments, moving quickly to bring ideas to life.
• Monitoring competitor activity and wider beauty, wellness and social media trends.
• Reporting on sales performance across The Beauty Tech Group Portfolio

TikTok Influencer Marketing Manager

• Working with Assistant PR Manager to implement key focus of marketing calendars and global PR direction
• Coordinating strategic plans & local initiatives to support NPD launches and sustain core collection across brands
• Driving and growing relations across media disciplines (media and influencers)
• Coordinating Retailer press days as required
• Ensuring seasonal gifting list is current and organized in timely fashion
• Coordinating proposals, acquisition and maintenance of influencer lists
• Maintaining and developing strong press contacts with national, mainstream, niche and online titles
• Coordinating media monitoring system and data storing platforms to ensure they are up to date
• Supporting coordination of Southern EU PR agencies
• Supporting PR Team across administration and day to day activation as required

PR & Influencer Coordinator

• Build the onboarding playbook and health scoring
• Own a portfolio of brand accounts
• Onboard and train new customers
• Drive product adoption
• Advise brands on influencer marketing campaigns
• Engage with customers consistently
• Monitor usage signals to catch churn
• Own renewals, expansions, and upsells
• Provide feedback to Product based on customer insights

Senior Customer Success Manager, Influencer Marketing – SaaS

• Identify and research potential influencers and content creators for the UK market who align with our brand values, target audience, and campaign goals.
• Reach out to influencers via email, social media, or other communication channels to establish partnerships.
• Negotiate with influencers to secure the best social media posts and placements on a gifting & commission basis.
• Manage influencer relationships, including content briefing and product delivery.
• Coordinate the creation and delivery of content assets, ensuring alignment with brand guidelines and campaign objectives.
• Track, analyse & forecast campaign performance metrics, providing regular reports and insights to optimise future campaigns.
• Manage, support & develop the DE Influencer Marketing Executive to grow the German market.
• Develop & lead the UK & DE influencer marketing strategy to hit target.
• Stay informed about industry trends, best practices, and emerging platforms to continually enhance influencer marketing strategies.

• Discover and reach out to content creators, influencers, and digital talent across social platforms (Instagram, TikTok, YouTube)
• Onboard new creators to the platform or network
• Build and maintain relationships with creators
• Maintain a creator database and profiles with relevant information (audience, niche, engagement, etc.)
• Coordinate between creators, brands, and internal teams for campaigns and collaborations
• Ensure creators understand campaign guidelines and deliverables
• Track creator performance and engagement metrics
• Stay updated on emerging creators and trends in fashion, lifestyle, music, and culture.

Influencer Marketing Associate

• Develop and lead full-funnel influencer marketing strategies across TikTok, Instagram, and YouTube—that align with brand priorities, product launches, and social trends.
• Stay deeply in tune with TikTok and Instagram culture, spotting viral trends and content opportunities to translate into creative and impactful influencer moments.
• Identify and nurture strong relationships with creators and talent managers across beauty, skincare, and lifestyle categories, building a high-impact influencer roster.
• Own end-to-end management of influencer activations from briefing, coordination, and approvals to content delivery and post-campaign reporting.
• Lead influencer gifting and organic seeding programs, ensuring consistent buzz and earned media visibility across social platforms.
• Work closely with social, content, CRM, and paid media teams to amplify influencer content across all touchpoints and ensure alignment across marketing efforts.
• Ensure influencer output is visually cohesive, culturally relevant, and on-brand while also delivering measurable value.
• Manage influencer and media databases, content calendars, and real-time media monitoring to track and report coverage and mentions.
• Monitor campaign results, track KPIs, and extract actionable insights to optimize future activity and drive continuous improvement.
• Oversee the influencer marketing budget, ensuring efficient allocation, performance-based decision-making, and high ROI.

• Identify and evaluate creators across platforms and assess cultural credibility.
• Build and maintain relationships with creators, talent agents, and management.
• Lead influencer campaigns from briefing through to content review and performance tracking.
• Stay updated on creator culture and trends.
• Write clear briefs that provide strategic direction to creators.
• Manage influencer fees, contracts, and budgets accurately.
• Define success metrics and turn data into actionable insights.

Influencer Manager

• Reports to Senior Director, Influencers – Europe.
• Responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca-Cola Company’s brand portfolio in Europe.
• Co-lead Influencer & Social Strategy Delivery.
• Lead the development and delivery of Europe’s influencer and social advocacy strategy in alignment with global and regional marketing priorities.
• Translate high-level strategic direction into clear regional roadmaps, frameworks, and playbooks for local execution.
• Partner with media, platform, and agency stakeholders to optimize influencer and social investment and accelerate performance.
• Stay ahead of trends, platform evolution, and creator ecosystem innovations.
• Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance.
• Lead the development of regional influencer programs, creator partnerships, and advocacy models for European markets.
• Champion influencer and social-first creativity that strengthens brand storytelling and amplifies campaigns.
• Co-lead regional implementation of measurement frameworks for influencer and social activities.

• Oversee influencer portfolios and help talent grow their platform presence while securing brand deals.
• Scout and sign new creators, focusing on emerging and established influencers.
• Build and nurture strong partnerships with brands and agencies to book top talent for campaigns.
• Collaborate with internal teams to shape the overall strategy and expand Grail’s talent roster.
• Thrive in a dynamic, fast-paced environment while having the flexibility to work independently and remotely.

Influencer Talent Manager

• Develop and execute influencer strategies that align with our brand vision and KPI as well as seamlessly align with and support our brand marketing efforts.
• Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management.
• Analyse historical and current performance data to optimise our influencer program strategy.
• Partner with the cross-functional digital and media teams to recommend distribution and amplification strategies that support larger product and business priorities.
• Engage on influencer content, briefing and content approval.

Influencer Marketing Manager – 3-Month FTC

• Build and maintain strong relationships with influencers, growing Coolr’s presence in the industry and strengthening long-term partnerships
• Support end-to-end influencer campaign delivery, ensuring seamless execution, strong communication, and that all client objectives are met or exceeded
• Oversee influencer campaigns across multiple clients, from briefing and talent selection through to execution and reporting
• Contribute to new business efforts by developing pitch materials and supporting (or attending) pitch presentations where relevant
• Work closely with senior team members on contract negotiation and partnership management, with increasing ownership over time
• Expand and strengthen Coolr’s influencer network, identifying new talent and building a high-quality partnership portfolio
• Attend and support shoots, events, and influencer activations, ensuring smooth delivery and strong talent experience

Senior Influencer Executive

• Own a portfolio of e-commerce brands on TikTok Shop
• Act as the main point of contact while leading strategy, performance and delivery
• Build clear, commercially grounded TikTok Shop growth plans
• Translate business goals into weekly and monthly trading actions
• Own trading calendars aligned to promotions, launches and key retail moments
• Lead product merchandising strategy across product selection, bundling, pricing, promotions and incentives
• Continuously optimise AOV, conversion rate and GMV
• Identify underperforming SKUs and opportunities to scale winners
• Own the influencer and affiliate strategy for your client portfolio
• Define how affiliates are used to drive GMV
• Work closely with creators to set creator priorities, shape product focus, align offers and incentives
• Build and refine creator trading strategies around deal-led moments, always-on content, live and campaign support
• Analyse affiliate performance and continuously optimise output
• Ensure affiliate activity aligns with overall trading and margin goals
• Monitor daily, weekly and monthly performance metrics
• Lead performance reviews with clients, backed by clear insights and actions
• Forecast GMV and trading performance
• Use data over opinions to inform decisions
• Fast-paced, high-ownership environment
• Minimal bureaucracy, maximum accountability
• You’re expected to challenge, suggest, optimise and lead
• This is a role for someone who enjoys responsibility and impact

• Identify and source relevant influencers and emerging talent across key social platforms
• Build and maintain a strong pipeline of diverse creators aligned with brand campaigns and key product drops
• Proactively build and maintain strong relationships with key creators, agents, and managers
• Lead day-to-day communication with influencers, agents, and managers
• Send clear and detailed briefs to talent, ensuring alignment on deliverables, timelines, and creative direction
• Manage paid and organic collaborations from outreach through to completion
• Coordinate all influencer gifting, including product selection in line with stock availability and campaign focus
• Liaise with digital and social teams to ensure correct product allocation
• Oversee packing, shipping, and tracking of all influencer send-outs
• Review incoming content to ensure it meets brand and campaign requirements
• Organise and hand over approved content to the Ads/Social team
• Track influencer activity, deliverables, and performance metrics
• Support weekly and monthly reporting on influencer campaigns
• Manage day-to-day admin including agreements and invoices

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