Influencer Marketing Manager

Freddie's Flowers

Influencer Marketing Manager leading influencer strategy for Freddie's Flowers in the UK market. Responsible for managing influencer relationships and driving sales through effective campaigns.

Posted 5/29/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Identify and research potential influencers and content creators for the UK market who align with our brand values, target audience, and campaign goals.
Reach out to influencers via email, social media, or other communication channels to establish partnerships.
Negotiate with influencers to secure the best social media posts and placements on a gifting & commission basis.
Manage influencer relationships, including content briefing and product delivery.
Coordinate the creation and delivery of content assets, ensuring alignment with brand guidelines and campaign objectives.
Track, analyse & forecast campaign performance metrics, providing regular reports and insights to optimise future campaigns.
Manage, support & develop the DE Influencer Marketing Executive to grow the German market.
Develop & lead the UK & DE influencer marketing strategy to hit target.
Stay informed about industry trends, best practices, and emerging platforms to continually enhance influencer marketing strategies.

Requirements

What you’ll need

Highly motivated and performance driven to hit sales targets
An excellent negotiator, communicator and relationship builder
A highly organised, detail-oriented self-starter
Have the right to work in the UK
This is primarily a sales role, so you must be resilient, results focused and data-driven.

Benefits

Comp & perks

Option to buy extra holiday days
Discounted flowers for friends/family
WFH (where applicable)
Learning and Development Support
Cycle to work scheme
Employee Assistance Programme
Discounted gym membership
Cash plan with Medicash
Health and wellbeing sessions with The Mind Clinic
Team socials and events

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

influencer marketingcampaign performance metricscontent creationnegotiationdata analysisrelationship managementcontent briefingmarket researchstrategy developmentperformance tracking

Soft Skills

motivatedperformance drivennegotiatorcommunicatorrelationship builderorganiseddetail-orientedself-starterresilientresults focused