Freddie's Flowers

Influencer Marketing

• Identify and research potential influencers and content creators for the UK market who align with our brand values, target audience, and campaign goals.
• Reach out to influencers via email, social media, or other communication channels to establish partnerships.
• Negotiate with influencers to secure the best social media posts and placements on a gifting & commission basis.
• Manage influencer relationships, including content briefing and product delivery.
• Coordinate the creation and delivery of content assets, ensuring alignment with brand guidelines and campaign objectives.
• Track, analyse & forecast campaign performance metrics, providing regular reports and insights to optimise future campaigns.
• Manage, support & develop the DE Influencer Marketing Executive to grow the German market.
• Develop & lead the UK & DE influencer marketing strategy to hit target.
• Stay informed about industry trends, best practices, and emerging platforms to continually enhance influencer marketing strategies.

Influencer Marketing Manager

Performance Marketing

• Multichannel Strategy & Growth: Develop a cohesive performance roadmap. A primary objective is scaling channels outside of Meta (e.g., TikTok, Pinterest, YouTube, or Programmatic) to build a resilient, diversified marketing mix.
• Paid Social: Take full ownership of Meta accounts with support from our creative strategist. You are responsible for campaign setup, daily optimization, and scaling spend while maintaining efficiency.
• PPC & SEO: Lead the Paid Search & SEO strategy with day to day account management and support from the performance marketing executive.
• Affiliate Management: Act as the primary owner of the Affiliate Agency relationship. You will set the strategy, manage the agency’s performance, and ensure the channel is contributing incremental value.
• Team Leadership: Mentor and develop your two direct reports. You will ensure the Performance Marketing Executive is hitting search targets and collaborate with the Performance Creative Strategist to scale Meta and diversify into other channels.
• Forecasting & Budgeting: Own the performance marketing budget. You will be responsible for month end processes with Finance and ensuring quarterly and annual forecasting with support from the Head of Performance Marketing.
• Advanced Analytics: Leverage a strong analytical background to dive deep into complex datasets. You will manage attribution modeling, track LTV/CAC ratios, and build/automate robust reports & analysis to communicate performance to the leadership team.
• Conversion Rate Optimisation - Be responsible for pushing the boundaries of our website, working with your direct report and product team to tailor and optimise pages to ad content and across core pages of the website.

Senior Performance Marketing Manager

Social Media Manager

• Lead and evolve our social channel strategy working alongside the Brand Director. With a primary focus on Instagram and TikTok, alongside a presence on Pinterest, Facebook, YouTube, LinkedIn and Substack
• Own and manage delivery of the UK & DE social calendar, aligning content and campaigns with wider marketing, brand and community initiatives
• Develop content pillars, recurring franchises and creative concepts that Freddie’s Flowers can become known for
• Create engaging social-first content — either hands-on yourself or in collaboration with our in-house design and creative team
• Partner closely with the Founder’s social channels to create aligned and culturally relevant content
• Align with our performance marketing team to ensure consistency across all digital touchpoints and identify opportunities to cross-pollinate content and messaging
• Manage daily community engagement alongside our Customer Service team, responding to comments and conversations across channels
• Track, analyse and communicate channel performance and insights to the wider business, feeding learnings into an ongoing test-and-learn strategy
• Stay connected to platform trends, cultural moments and emerging formats to keep our content fresh and distinctive. Educating those around you on the on the evolving social landscape
• Help build a thriving online and offline community of engaged flower enthusiasts. Creating positive experiences and hosting in person events people want to share, working alongside our sales, customer and CRM teams
• Work with the Brand Director to create a program of partnerships, events and collaborations with like-minded brands and creators that engage the community and support customer acquisition
• As a central part of a small-but-mighty brand marketing team, be willing to support across a wider scope of projects during peak campaign moments

Influencer Marketing Manager

Senior Performance Marketing Manager

Social Media – Partnerships Manager