Freddie's Flowers

Merchandiser

• **Key Responsibilities**
• **1. Flower range planning**
• - Oversight and planning of the upcoming flower calendar - working with the Flower and Commercial teams to ensure we have a balanced range of styles, colours and price points, taking account of seasonal moments in both the UK and Germany.
• - Manage and communicate the calendar, taking ownership of launch/end dates, pricing and sales channels (core subscription, choice for subscription, gifting) and any changes that may occur mid-cycle
• **2. Shop range planning**
• - Own, source and manage add-ons and shop range
• - Drive growth in AOV through add-ons and incremental revenue from one-off shop purchases
• **2. Pricing**
• - Set and manage pricing for all arrangements across choice and gifting
• - Experiment with dynamic pricing on gifting
• - Work closely with Buying and Flower teams to understand cost and manage margin
• - Set and manage pricing for shop products
• - Competitor analysis across both markets
• **3. Peak Period Trading**
• - Manage peak period short term trading (Valentine's Day, Christmas, Mother’s day), focusing on maximising net revenue whilst taking account of waste
• - Ensure the gifting range is optimised for conversion during seasonal peaks
• - Manage delivery fees, optimising for profit
• **4. Visual Merchandising and Weekly Trading**
• - Manage visual merchandising onsite across flowers and add-ons
• - Manage product listings and navigation to drive sales across gifting and subs
• - Use the above levers to maximise net profit on a weekly basis, taking account of waste
• - Ensure products are correctly tagged to aid discovery
• **5. Performance Reporting and Analysis**
• - Produce weekly and monthly performance reporting on key trading metrics relevant to the range, including subscription sales, subscription swaps, gifting sales, and traffic to/ CVR on gifting PDPs.
• - Use performance data, competitor analysis and consumer insights to inform future range, pricing, and promotional strategies.

Influencer Marketing

• Identify and research potential influencers and content creators for the UK market who align with our brand values, target audience, and campaign goals.
• Reach out to influencers via email, social media, or other communication channels to establish partnerships.
• Negotiate with influencers to secure the best social media posts and placements on a gifting & commission basis.
• Manage influencer relationships, including content briefing and product delivery.
• Coordinate the creation and delivery of content assets, ensuring alignment with brand guidelines and campaign objectives.
• Track, analyse & forecast campaign performance metrics, providing regular reports and insights to optimise future campaigns.
• Manage, support & develop the DE Influencer Marketing Executive to grow the German market.
• Develop & lead the UK & DE influencer marketing strategy to hit target.
• Stay informed about industry trends, best practices, and emerging platforms to continually enhance influencer marketing strategies.

Merchandiser

Influencer Marketing Manager