Director, Influencer Marketing – EU

The Coca-Cola Company

Director of Influencer Marketing for Coca-Cola’s brand portfolio in Europe. Leading influencer and social advocacy strategies for regional brand relevance and growth.

Posted 6/6/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

The Director of Influencer Marketing – Europe is responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca ‑ Cola Company’s brand portfolio in Europe.
This role plays a critical part in advancing our regional social transformation ensuring influencer and social marketing programs are culturally relevant, performance-driven, and integrated across paid, owned, and earned ecosystems.
Establish a vision, with the ability to work hands-on with markets and agencies to execute —balancing strategic leadership with operational rigor to deliver measurable impact at scale.
Co-lead Influencer & Social Strategy Delivery while translating high-level strategic direction into clear regional roadmaps, frameworks, and playbooks that enable strong local execution.
Partner with media, platform, and agency stakeholders to optimize influencer and social investment and accelerate performance.
Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
8-12+ years of experience in social media, influencer marketing, digital or integrated marketing roles.
Strong experience leading multi-market influencer and social programs, either in FMCG, consumer brands, or agency environments.
Deep understanding of social platforms, creator ecosystems, content strategy, and performance measurement.
Proven ability to lead agencies, and influence cross-functionally within matrixed organizations.
Data-driven mindset with strong strategic thinking and cultural curiosity.
Excellent communication, collaboration, and stakeholder management skills.

Benefits

Comp & perks

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingsocial media marketingdigital marketingcontent strategyperformance measurementstrategic leadershipoperational rigormulti-market program managementdata-driven decision makingcultural relevance

Soft Skills

communicationcollaborationstakeholder managementstrategic thinkinginfluencingcultural curiosityleadershipoperational excellencecreativityproblem-solving

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Digital Media