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Influencer Manager
The Beauty Tech Group (CurrentBody, ZIIP, Tria)Influencer Marketing Manager developing and implementing strategies for influencer marketing in Japan. Collaborating with cross-functional teams to drive brand awareness and engagement for innovative beauty technology brands.
Core Competencies
Role fitUse this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing influencer marketing strategies tailored to the Japanese market, with a strong focus on driving brand awareness, engagement, and sales. Proven ability to analyze campaign performance metrics and optimize strategies for maximum ROI while fostering a high-performance culture through team mentorship.
ATS Keywords
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About the role
Key responsibilities & impact- Develop and implement high impact influencer marketing strategies across Japan, driving brand awareness, engagement and sales.
- Lead end to end influencer campaigns, ensuring all activities align with business objectives and deliver measurable results.
- Define KPIs and monitor campaign performance, using data insights to optimise strategy and maximise ROI.
- Build and maintain strong relationships with key influencers, content creators, and agencies to ensure collaboration and brand alignment.
- Mentor and coach team members to develop skills, foster growth and drive high performance results.
- Manage influencer budgets, negotiate contracts and ensure cost effective, impactful campaign execution.
- Stay ahead of industry trends, competitor activities, and emerging platforms to refine strategies and identify new opportunities.
- Collaborate cross functionally to plan and execute influencer events, product launches, and campaigns that achieve specific business targets.
Requirements
What you’ll need- Good knowledge of the Japanese market and culture to shape relevant and engaging campaigns
- Proven experience in influencer marketing, managing and scaling successful campaigns within beauty, wellness, or tech.
- Strong track record in overseeing campaign budgets, ensuring cost effectiveness and maximum impact.
- Skilled in developing and executing influencer strategies that drive brand awareness, engagement and sales.
- Experience managing or mentoring team members, fostering a high performance culture and achieving targets.
- Strong analytical skills, with experience tracking and reporting campaign performance metrics.
- Creative and innovative thinker, able to develop campaigns that resonate with audiences and deliver results.
- Excellent written and verbal communication, able to craft compelling pitches and build strong influencer relationships.
- Highly organised with strong project management skills, capable of managing multiple campaigns and deadlines in a fast paced environment.
Benefits
Comp & perks- 25 days holiday (increasing with service) + Holiday Buy scheme
- Auto enrolment pension scheme
- Work from home every Wednesday
- Onsite café, gym and free parking
- Staff discounts across CurrentBody Skin, ZIIP Beauty, and Tria Laser
- Subsidised travel, Cycle to Work, and EV/tech schemes
- Supported studies, employee Assistance Programme and enhanced family leave
- Social events, office brunches and career development opportunities