Growth Marketing

• Управління рекламними бюджетами на ключових paid-каналах
• Запуск і масштабування performance-кампаній
• Оунершип за P&L каналу
• Креативна стратегія разом із креативною командою
• Активне використання AI для автоматизацій
• Постановка задач дизайнерам і моушн-команді
• A/B-тести кампаній, креативів, лендингів
• Тісна робота з аналітичною та продуктовою командами
• Побудова процесів для масштабування напрямку

Growth Marketing Specialist

• Analyze business and marketing data to find growth opportunities.
• Build clear, structured insights and recommendations based on data.
• Work with large datasets and help build basic analytical models.
• Take ownership of specific projects from idea to execution.
• Support growth and user acquisition initiatives with data-driven insights.
• Do market, competitor, and performance analysis.
• Work closely with marketing, product, and finance teams.
• Prepare reports and presentations for decision-makers.
• Quickly learn new areas and adapt to different business problems.

Junior User Acquisition Manager

• Develop and own the marketing strategy with a primary focus on acquisition
• Build a hypothesis roadmap — continuous experimentation, always testing
• Establish frameworks for scaling what works and cutting what doesn't
• Build acquisition funnels from scratch across key channels
• Drive subscription conversion and revenue impact — not just traffic metrics
• Manage freelancers across paid channels — task assignment and performance evaluation
• Hire and onboard inhouse UAM as your first direct report
• Coordinate cross-functional work with content, SEO, product and engineering to deliver marketing experiments
• Work directly with founders on strategy and budget decisions
• Build full-funnel reporting across all channels and traffic sources
• Use data to make fast decisions on budget, creative, and audience strategy
• Work with analytics tools to surface insights and drive action

Growth Marketing Lead – Acquisition

• Define UA channel strategy and media planning across paid social, ad networks, and other relevant channels.
• Recommend budget allocation and reallocation based on performance, scalability, and channel saturation limits.
• Provide and refine CPI benchmarks by geo, platform, and channel.
• Monitor and optimize toward cost efficiency, creative performance, early ROAS, and payback signals.
• Supervise campaign structure, setup, bidding strategies, budget pacing, and ongoing optimization.
• Guide creative testing needs from a UA perspective and provide feedback to improve CTR, CVR, and CPI.
• Set execution priorities, weekly plans, and testing roadmaps for the internal UA Specialist.
• Deliver concise, action-oriented reporting on spend, performance, risks, and immediate optimization opportunities.

User Acquisition Consultant

• Own the path from creative to landing to the first in-app experience — across web and mobile.
• Build new funnels, optimize existing ones, and scale what works.
• Define what 'good experimentation' looks like at Promova: hypothesis → prioritization → launch → learning → playbook.
• Build a shared context across creative, UAM, and product, so every funnel ships with consistent messaging, metrics, and post-click experience.

Head of Growth

• Розробка та реалізація UA-стратегії для scale Web напрямку Meta Ads
• Планування, запуск, оптимізація та scale кампаній під чіткі цілі (CAC / ROAS / ROMI)
• Спільна робота над створенням та адаптацією креативів під різні формати та аудиторії
• Проведення A/B тестів на різних етапах web-funnels та налаштування кампаній для покращення результатів
• Пошук нових аудиторії, плейсментів, креативних підходів разом із командою продакт маркетингу та креативною командою

User Acquisition Manager

• Lead high-volume creative testing at scale turning winning creatives into high-performing assets, working closely with the creative team to influence creative direction and production based on performance trends.
• Run and scale high-budget Google Ads campaigns (mid—7 figures annually) with a primary focus on visual-first campaign types — Demand Gen, GDA, YouTube, delivering sustainable DTC acquisition at scale in line with LTV/CAC, ROI and revenue targets.
• Own and actively monitor all performance KPIs in Google Ads and our BI tools, and turn data into actionable next steps that drive growth.
• Monitor industry and competitive trends (new creative directions, formats, funnels, propositions, competitor angles) and proactively translate insights into opportunities for testing and scaling.
• Stay ahead of industry, platform and auction dynamics and updates, collaborating closely with other members of the PPC team across other apps.
• Use (and proactively make suggestions for) internal automation /analytics solutions (autorules, scripts) to reduce manual workload, increase efficiency and speed up iteration.

• Own and optimize performance-driven marketing initiatives focused on acquiring and activating B2B clients.
• Design and scale marketing funnels that convert awareness into product adoption and ongoing product usage.
• Manage and continuously optimize PPC campaigns and lead-generation initiatives while maintaining a strong focus on CAC efficiency and conversion metrics.
• Work closely with external agencies and internal teams to ensure marketing activities deliver measurable business outcomes.
• Continuously analyze campaign performance and customer acquisition funnels.
• Use analytics and experimentation to identify growth opportunities and continuously improve acquisition efficiency.
• Collaborate closely with Product Owners to ensure marketing is integrated into product development and go-to-market strategies.
• Support product launches with clear positioning, messaging, and strategies.
• Provide market feedback and customer insights that help shape product decisions and prioritization.
• Develop marketing strategies for B2B products and services.

Growth Marketing Manager – B2B

• Налаштування інфраструктури для запуску платного трафіку МЕТА
• Запустити перший МЕТА Ads трафік на продукт
• Побудувати систему стабільного та безперервного тестування маркетинг гіпотез
• Стати ментором для поточної User Acquisition команди

Senior/Lead User Acquisition Manager

• The funnel. End-to-end ownership of landing pages, quizzes, and checkout flows, from first click to first payment.
• Monetization. Pricing strategy, offer logic, and pre-purchase LTV optimization. You think in cohorts. LTV to CAC is your primary language.
• Storytelling. Translating the complex science of self regulation into high-converting consumer narratives without oversimplifying or leaning into toxic motivation.
• Marketing automations. Rapid testing of hypotheses and personalized experiences that adapt to who the user is.
• Systems. Building the infrastructure for high-velocity experimentation and global localization. We test faster than we debate.